John Panek Email & Phone Number

La Grange Park, Il, Us

Lincolnshire, Illinois, United States

Orchestrating impactful Executive Briefings in 4 North America centers, resulting in elevated revenue influence, accelerated close rates, and identification of net new opportunities.- 2023 Momentum Award from the Association of Briefing Program Managers, for reinventing the Briefing Program on a fast-track to World Class. - Recognized by Sales leadership as North America Marketing Partner of the Year 2021.- Emphasis on elevating strategic dialogue- Annually increasing Seller utilization of the Briefing Program- Nurturing the bench of expert Discussion Leaders within the organization

Driving revenue through timely and relevant marketing encounters with key accounts in transportation & logistics. Growing opportunities with account-based marketing strategies, events and targeted tactical marketing. Recognized in this position with several Zebra Star Awards.

Vernon Hills, Il

Drive revenue and maximize profits in the North America channel through development of partner program marketing strategies and tactical execution.

Responsible for build out of channel marketing program, including MDF program and through-partner marketing demand generation programs. Formalized marketing automation nurture campaigns by vertical market and product segment. Marketing lead on the team migrating to Marketo automation platform.

Strategic advisor and marketing liaison between Sun Microsystems and their largest value-added resellers in the Midwest. Responsible for reseller growth via measurable demand generation programs, branding, public relations and participation in the information technology community. Manage and stretch vendor co-op funding, recommend and manage programs.

Drove all marketing initiatives for $50 million technology VAR specializing in data storage. Established marketing infrastructure from the ground up with high-impact, dimensional direct mail, monthly webcast events, corporate website, intranet and email marketing. Enriched the 30-person sales team with regional events, annual meetings, venue contracts, product rollouts, custom direct mail, telemarketing, lead management, maintenance of prospect databases and ROI reporting to vendors. Managed in-house telemarketing team to enhance programs and drive leads. Leveraged vendor programs to maximize use of $1 million in annual co-op funding. -Awarded “Best Lead/Pipeline Building Marketing Program & Plan” in the Midwest Area by Sun Microsystems, 2005.-"Poster-Child for most effective use of co-op" - StorageTek, 2003-Host of monthly customer webcasts to position MCSI in the technology community.

Contracted for marketing development and lead generation. Projects included: teleprospecting, database development, community building with architecture/interior design communities, project manager for launch of first website, direct mail, leveraging vendor MDF funds.-Proposed and directed production of first corporate website, authoring content, hiring design firm and delivering project under budget.-Advertised and promoted annual warehouse furniture sales to the architectural/design community resulting in cash sales 30 times the ad budget.

Course Work Toward Mba, Marketing

Bachelor Of Science, Management

Associate In Applied Science, Marketing Management

Certificate in Professional Selling Skills Certificate in Marketing Communications

Associate In Arts, Architecture

Education record