John Paolo Canton Email & Phone Number

Campbell, Ca, Us

Göteborg, Västra Götaland, Se

Launched the Polestar brand, from first employee in the Americas to a continually scaling business with over 150,000 vehicles on the road.Oversaw Internal + External Communications, Corporate Affairs, Sustainability Initiatives & Inclusion

Milano, Mi, It

Steered Communications and Consumer Marketing through the brand's IPO, and restructured both departments for future success. Dove in late-stage and smoothly executed the Corporate Communications strategy for Pirelli’s October 2017 IPO, specifically amongst the U.S. finance community.Developed in-market media strategy for the Pirelli Calendar, a pillar of the global fashion and photography scene, the launch of which took place in New York for the 2018 edition.Reorganized NAFTA region Marketing and Communications into a single, cohesive business unit aligned with modern best practices and structured to support post-IPO growth of the $1B+ business unit.

Woking, Surrey, Gb

Rebuilt the McLaren Automotive Communications department from the ground up. Took the iconic brand from four years of dead-last Share Of Voice ranking to 30 months of a consistent #1 or #2. Drove social media program to best-in-class engagement and impressions, building out a successful owned channel content strategy.Drove Corporate Communications, including development of executive profiles from initial media training to recognized faces across the industry.Left company with sales volume up 3x, supporting 3 years of continual profitability.

Lehi, Ut, Us

Marketing ancestors was neither sexy nor easy, but accomplished with measurable success. Led key Consumer PR initiatives including the launch of AncestryDNA, which effectively doubled the company product offering and corresponding revenue opportunity. Increased earned media impressions by 4.5x in three years, with earned PR driving ~$40M in annual revenue according to company attribution modelManaged key Corporate Communications activity such as personal genomic data privacy policies, and raising executive profiles. Refreshed Internal Communications efforts as company headcount scaled rapidly across multiple geos.

Bologna, Italy, It

Transformed public image from niche motorcycle company to a consumer lifestyle brand within the span of a 5 year business plan. Managed staff plus agencies.In a “sink or swim” environment, compressed a 15-year PR education into a 5 year period. Promoted from Coordinator to Manager along the way.Launched Lifestyle PR efforts, including a journalist riding academy to break barriers to (media) entry.Launched company social media efforts, then driving globalization from Silicon Valley in the early stages of social media.Drove product placements in cinema including films such as Tron, and Wall Street: Money Never Sleeps, and founded corporate cross-marketing partnerships with brands including Apple and T Mobile.During tenure, North American sales doubled & company valuation tripled.

Fuschl, At

Part Time Experiential Marketing Role to develop Brand Marketing skill set. Worked in lock step with senior experiential marketing leadership to develop subject matter expertise.Prepared and executed major consumer events such as Red Bull Air Race and the Red Bull U.S. Grand Prix.

Austin, Texas, Us

Independent contributor at the intersection of the Finance and Internal Communication departments.Accelerated deals from “handshake to revenue recognition” on non-standard sales agreements between $1-99M USD, often by a period of months.Crafted extensive boilerplate language, minimizing costly legal and financial inputs while reducing future turnaround time.