John Pasqua Email & Phone Number

Perth, Australia

- Manage the Digital Communications team - ensuring all team members have the resources and capabilities to produce all desired outputs and outcomes of the Department.- Translate the Department’s business priorities and challenges into measurable digital communications objectives and strategies.- Leading and manage the development, enhancement and maintenance of quality digital communications channels including websites, intranet and social media, to meet business needs.-… Show more - Manage the Digital Communications team - ensuring all team members have the resources and capabilities to produce all desired outputs and outcomes of the Department.- Translate the Department’s business priorities and challenges into measurable digital communications objectives and strategies.- Leading and manage the development, enhancement and maintenance of quality digital communications channels including websites, intranet and social media, to meet business needs.- Establishing, promoting and ensuring the highest standards of contemporary digital communication to stakeholders across the Department.- Promoting innovative practices and driving the support for the strategic direction of digital communication solutions across the department.- Providing advice to the corporate executive, management and departmental staff on the creative use of digital communications including advice on the evaluation, selection and implementation of digital communication solutions.- Developing, managing and overseeing digital communications policies and procedures and managing their integration with other communications products.- Working with internal and external stakeholders to develop contemporary digital solutions aligned with the department and public sector’s strategic directions.- Designing evaluation and reports to measure the effectiveness of digital communication strategies and solutions. Show less

Perth, Australia

- Lead the development, implementation and optimisation of a comprehensive Marketing Strategy that aligns with HealthEngine’s key business objectives for the Provider/Practice side of the business. - Strategy including multiple channels such as: Content Marketing, SEO, SEM, Social Media, Events, Email Nurture Programs, Partner Channels, Webinars and more. - Measure, analyse and report campaign performance and deliver regular campaign performance debriefs to marketing and sales… Show more - Lead the development, implementation and optimisation of a comprehensive Marketing Strategy that aligns with HealthEngine’s key business objectives for the Provider/Practice side of the business. - Strategy including multiple channels such as: Content Marketing, SEO, SEM, Social Media, Events, Email Nurture Programs, Partner Channels, Webinars and more. - Measure, analyse and report campaign performance and deliver regular campaign performance debriefs to marketing and sales leadership.- Track full funnel marketing metrics and allocate budgets on program and campaign investment.- Use automation to improve processes and make recommendations to support an organization scaling at a rapid pace.- Improve strategy continuously by measuring performance and cost per acquisition, adjusting the channel mix as needed.- Work closely with Sales and Customer Success Managers to ensure collaboration and alignment. - Manage a team of 4 Demand & Lead Generation marketers and provide coaching to continually improve their performance. Show less

Perth, Australia

- Manage all digital marketing communications with HealthEngine's existing customer base. - Increase growth of expansion revenue for the company's SaaS product offering utilising a range of digital marketing channels.

Perth, Australia

- The development, presentation and implementation of multi-channel digital marketing strategies (PPC, SEO, Display & Social).- Development and implementation of advanced PPC (Pay Per Click) Search Marketing strategies for a number of search engines including Google and Bing.- Development and implementation of all SEO (Search Engine Optimisation) strategies for clients utilising industry best practice.- Development and execution of high impact and engaging Social Media Marketing… Show more - The development, presentation and implementation of multi-channel digital marketing strategies (PPC, SEO, Display & Social).- Development and implementation of advanced PPC (Pay Per Click) Search Marketing strategies for a number of search engines including Google and Bing.- Development and implementation of all SEO (Search Engine Optimisation) strategies for clients utilising industry best practice.- Development and execution of high impact and engaging Social Media Marketing strategies through ad platforms for Facebook, Twitter, LinkedIn and Instagram.- Development of Engagement and Content strategies to improve brand awareness and engagement with client/customer base through multiple CMS software platforms.- Formulation and implementation of Custom Measurement strategies to ensure all data aspects of a client’s online marketing and website activity is gathered correctly.- Development of comprehensive Reports and Analysis to drive improvements to clients performance utilising a range of data sources such as: Google Analytics, Brandwatch, Raven Tools, STAT, Omniture, Website Auditor, Google Webmaster Tools, Facebook Business Manager Insights and more.- Managing Display Marketing campaigns for client websites utilising the Google Display Network and various Programmatic Media buying platforms.- Providing digital strategy audits and specialist recommendations for clients to help them leverage digital to meet overall business objectives.- Provided training to agency in key digital areas, such as PPC Search, SEO, Social and Programmatic Media Buying Show less

Fremantle

- The development and implementation of multi-channel digital media strategies for a vast array of clients. - Development and Management of all client PPC Search campaigns. - Managing all client SEO (Search Engine Optimisation) to improve organic search rankings and traffic levels. - Providing strategic advice to clients by analysing and interpreting client data.

Perth

- Development and implementation of strategies to grow traffic to websites, through effective online acquisition strategies including SEM, affiliate, PPC, display and social media strategy- Development and implementation of strategies to monitor and track website traffic and online sales performance.- Day-to-day management of the ongoing development of all websites and maintenance of all content.- Development of strategies to ensure ongoing usability and website testing to ensure… Show more - Development and implementation of strategies to grow traffic to websites, through effective online acquisition strategies including SEM, affiliate, PPC, display and social media strategy- Development and implementation of strategies to monitor and track website traffic and online sales performance.- Day-to-day management of the ongoing development of all websites and maintenance of all content.- Development of strategies to ensure ongoing usability and website testing to ensure effective evolution of site design, content and functionality. Show less

Perth

- Strategic marketing direction and brand management across a number of brands. - Managing the development of various online and offline campaigns to improve KPIs. - Responsible for the development of SEO and PPC Search Strategies to ensure the company continues to improve on key KPIs for various business units. - Maintain and build relationships with various media and industry partners as well as manage an internal team of graphic designers and marketing assistant.

Perth

- Responsible for management of Search (Pay Per Click) Marketing campaigns for online mobile and online retail sites (including adultshop.com).- Complete management of all Online Mobile sites (Premium SMS services) across Australia, USA and Canada.- Manage social media based marketing campaigns for online retail and premium SMS based sites.- Assist Marketing Manager in the developing of monthly promotions for both online and offline (print/magazine) campaigns.

Perth

- Develop and maintain a large number of reports on a daily/weekly/monthly basis. This includes sourcing data and in depth analysing of statistics.- Manage PPC Search Marketing campaigns for 36 content sites and 3 online retail sites for markets in Australia, USA and UK.- Manage all online marketing promotional updates including the updating of content and creative on a number of sites.- Manage the affiliate program.

Perth

- Gathering of Market Research data.- Analysing and Interpreting Market Research data.- Finding Solutions to marketing problems faced by clients.- Recommending Courses of action in terms of improving the clients overall marketing campaigns.