Senior sales and business development executive in the Pharma/DTC/OTC/Healthcare space responsible for leading integrated, multi-platform advertising/publishing initiatives, with proven results across diverse marketing channels and tactics (print, custom video, internet, e-marketing, digital out of home, Point of Care). Responsibilities include business development, revenue generation at the $10mm+ level, budgeting, forecasting, and P&L. Current sales initiatives and responsibilities are focused on data-driven/condition-specific consultative marketing solutions at Point of Care (POC), targeting both the active patient universe and the HCP influencer community.Extensive experience with top tier national marketers across multiple platforms. Access to senior agency contacts and C-level clients with a strong background in providing strategic insights and measurable campaign ROI metrics. Proven experience at establishing strategic partnerships and launching new products within multiple verticals. Highly skilled in leading corporate sales and communications efforts (PR, branding, internal/external).Specialties Include: Pharmaceutical MarketingHealthcare Marketing Digital AdvertisingPrint AdvertisingPoint of Care /Out of Home AdvertisingDigital Out-of-HomeMarketing and Media PlanningCustom, Native and Branded ContentStrategic CommunicationsAdvertising / BrandingHispanic and Multicultural Marketing
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National Account DirectorHealth Media Network, Llc Nov 2016 - Jun 2024Greater New York City AreaHMN/Checked Up is a leading digital marketing solutions provider for Pharmaceutical, Life Sciences and CPG partners seeking to connect and engage with health care consumers, caregivers and HCPs at Point of Care. HMN was acquired by CheckedUP as of October 2022. -
Svp -Client SolutionsMng Direct Dec 2015 - Jun 2016Greater New York City AreaMNG Direct builds data-driven multichannel marketing solutions that provide 100% target HCP reach and the highest engagement rates in the industry for pharmaceutical, biotechnology, and medical device brands.
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Svp - Client Sales And StrategyPatientpoint Dec 2012 - Dec 2015Greater New York City AreaSenior Sales Director for a diverse list of national DTC/OTC Point of Care and Healthcare marketers. Helped steer clients through transition/integration of sales efforts from legacy org Health Advice Network to newly branded PatientPoint -
Director, Advertising SalesHealthline Networks, Inc. Jan 2011 - Dec 2012Greater New York City Area -
Exec Dir. Of Integrated SalesBillboard Jul 2010 - Jan 2011 -
Interactive Account DirectorMeredith Corporation 2002 - Sep 2010 -
Svp Marketing And Sales Development6Figurejobs (6Figurejobs.Com) 1999 - 2002 -
Advertising SalesTime Inc 1991 - 1999 -
Ny Account ManagerPeople Magazine | People.Com 1991 - 1999 -
Account ExecutiveYoung & Rubicam 1989 - 1991 -
Acct ExecDdb Needham 1986 - 1989
John Paterson Education Details
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Political Science And Government
Frequently Asked Questions about John Paterson
What is John Paterson's role at the current company?
John Paterson's current role is VP National Account Director at Health Media Networks/Checked Up.
What schools did John Paterson attend?
John Paterson attended Dartmouth College.
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