John Schultz Email & Phone Number

Las Vegas, Nevada, United States

• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.• Create the necessary technical architecture.• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc.)• Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives.• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.• Track, report, and analyze website analytics and PPC initiatives and campaigns.• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.• Optimize copy and landing pages for search engine marketing.• Perform ongoing keyword discovery, expansion and optimization.• Research and implement search engine optimization recommendations.• Research and analyze competitor advertising links.• Develop and implement link building strategy.• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.• Up-to-date with the latest trends and best practices in SEO and SEM.

• Drove conversations to help clients achieve their overall search marketing goals, including but not limited to CPA. • Drafted account optimization proposals for advertisers based on market analysis.• Optimized bids, ad copy and keywords for greater relevancy to increase ROI.• Educated advertisers on how to best utilize "new Bing features" & their functionality on the Bing Ads platform.• Reviewed account health and provided campaign and ad group structure recommendations based on best practices.• Quickly and professionally responded to and resolved customer inquiries.• Assisted in troubleshooting system tools and performance issues on accounts.• Created excel analytic templates to help guide advertisers to valuable insights.• Bing Ads Accredited Professional.

• Moderated customer feedback and reviews based on Expedia Inc. guidelines. • Provided support for hoteliers by posting management responses to customer reviews, assisted with facilitating re-brands and change of ownership / management while provided technical support on the live site as it related to the “reviews” section.• Assisted in identifying technical bugs and updating splash pages to reflect current hotel amenities, services offered etc. • Responsible for running reports for the Hilton brand and Latin American affiliates pertaining to market research.

• Responsible for the onboarding process. Specifically: Contacted new partner properties and agencies to explain the APFM process, acquired details about each partner, and ensured a seamless transition into the APFM network. • Followed up with clients and corporate accounts to continually educate them on A Place for Mom’s features including setting up external splash pages, explaining our monthly Mom Reports and companies community posting’s forum. • Managed and updated APFM’s partner database to ensure accurate data regarding pricing, care provided, services and amenities offered, and contact information. • Provided support to partners through general troubleshooting, as well as generated reports to assist in answering inquiries and facilitated interactions with local representatives.

• Assisted families in locating senior housing within our network of partner properties utilizing the You Got Leads software program. • Managed clients using advanced Microsoft Excel functions to track and follow up with partner move-ins.• Identified problems with lead tracking software program and provided solution ideas to the software development team, increasing the effectiveness of job role and performance.• Drafted a procedural call log / instruction manual for job role to standardize practices and to assist in training new hires. • Provided support to the marketing team by testing new lead sources, providing them with cost analysis data and customer feedback for generated leads. • Exceeded call metrics and sales goals based on performance throughout tenure.

• Assisted law firm with mass mailings pertaining to class action lawsuits.• Processed incoming claims by organizing files, and by utilizing data entry programs such as Citrix systems.• Became proficient with Lotus Notes and advanced functions in Microsoft office programs.

• Instructed inner-city youth in fundamental athletic skills.• Assisted in organizing and sport leagues and athletic events while maintaining gym integrity.• Acted as a role model for youth, helping to facilitate interaction and problem solving between club members and their peers.

• Supervised visits between abused and neglected children and their parents.• Duties included maintaining the facilities, assisting families with their visits, and assisting in the mail room.

•Answered phones, scheduled appointments using Medisoft software, and working closely with insurance providers to ensure a well functioning office.•Assisted in conducting preliminary psychological testing including MMPI and Trails A & B.•Maintained and filed confidential records for each patient while adhering to HIPPA standards.

• Assisted Gonzaga Psychology department faculty members in research and class preparation, including grading and setting up classrooms.• Coded and formatted research projects for national publication while administering research materials. Notable works include Dr. Worsham’s study of Obsessive Compulsive Disorder in Adolescent children.

• Facilitated mail room by picking up and delivering mail as well as petty cash administration of over a thousand dollars each day.• Assisted community with mailroom workings.• Demonstrated strong interpersonal skills.

B.A., Psychology / Sociology

A.A., Visual Communications Technology

Degree specialization: Webpage design and development.

A.A., Business Administration

Education record