Manage a team in London and Hong Kong with overall responsibility for creative marketing output for our international offices and departments, as well as planning and implementing major marketing campaigns and projects around the world.• Managed several global rebranding projects, collaborating with colleagues in NY on developing brand strategy and positioning, delivering them successfully across all channels, on time and on budget• Implemented audience development marketing strategies to grow reach and engagement with NYT content in key international markets• Redesigned and redeveloped a suite of company B2B websites, including a corporate site, a new online media kit for the international advertising teams, and a new international conferences platform, improving web presence, supporting sales goals and driving enquiries and data gathering• Developed and implemented major multichannel marketing campaigns in the UK, Europe and Asia to build brand awareness and drive reader engagement and sales• Delivered creative leadership to the international conferences team by developing brand identities and a wide range of marketing collateral and creative assets, enabling the delivery of profitable events with a high-end, professional look and feel• Developed and launched bespoke digital products for the company, including an app to celebrate the 125th anniversary of the International Herald Triibune, and an exclusive online gift store, working with vendors and designers to build the products and prepare marketing campaigns

As a brand consultant at this leading strategic branding and design consultancy, I conducted research and developed brand strategies, positioning, naming and identities for clients across a range of sectors in Europe and the Middle East.• Developed and managed qualitative research programmes in various European countries for leading companies to gauge consumer insight into attitudes to and perceptions of their brands, possible name change options and positioning, collating and presenting findings and recommendations• Project managed the development of new brand, positioning and brand architecture models for leading Israeli companies in the consumer goods, finance and technology sectors• Produced a communications strategy for Solidère, the company tasked with rebranding and rebuilding central Beirut and enhancing its regional position• Conducted research into perceptions of the brand internally at a leading Dutch global financial services company; the results aided senior management in devising and rolling out a new communications strategy across its divisions and locations

Managed the audience research, revenue monitoring and information resources of the marketing department of Time Europe. Supported regional and local advertising sales offices by preparing presentations, marketing materials and sales reports. Ensured the organisation competed effectively and attained advertising revenue targets.• Working with the marketing director and external consultants, developed a new pan-European audience measurement survey, EMS (European Media & Marketing Survey), for which we were the founding partner, and which is now the Global Affluents survey managed by Ipsos • Commissioned a corporate image survey which measured awareness and perceptions of over 150 leading companies across a range of sectors in 17 countries in Europe, producing bespoke analyses, reports and presentations for companies and agencies • Devised a simple ad revenue reporting system to enable sales teams and management to better understand advertising spend in pan-regional media worldwide, helping them target prospects more effectively• Used audience research tools and systems, ran analyses of plans and schedules to provide argumentation supporting the sales teams’ efforts, created presentations and reports

MJP was an international media agency, now part of Carat International. Supported the media planners with information and desk research, gaining a sound understanding of international media planning and media markets.