Act as senior counsel to clients and channel strategy teams, helping them connect client objectives to human truths, culture, and audience behaviors.

Helped to grow a new digital discipline within the established agency structure that had not existed priorHired and led a team of strategists, analysts, and client experience managers, designers and writers to service Ascension health care the largest faith-based non-profit health system in the country.Championed the creation of digital marketing processes and deliverables across strategy, account management, creative and analyticsLed the creation and implementation of processes for briefing, collaborating, reviewing and approving digital content for social media, blogs, websites, and traditional marketing channels Participated in and led new business engagements developing the strategic approach, pitch concepts, and the overall proposalEstablished a thought leadership discipline with the digital team creating a dedicated trends team as well as a weekly newsletter that has grown to 500 internal and client subscribers in less than 6 months purely through word of mouth and quality contentHelped clients identify the core elements of their brand truths and translate those into marketing through primary and secondary researchLed customer journey mapping exercises with clients informed by research to help them understand how their consumers think, feel, decide, and behave at varying points in their experience it the brandInitiated, led, and created holistic digital strategies for clients that included content marketing, SEO, social, digital, website, e-mail, mobile app, and traditional executions.Managed a team of 4 direct reports and acted as one of the two primary leaders for a cross-functional team of more than 30Provided operational counsel helping clients uncover process roadblocks, evaluate and select new tools, and govern their overall digital business more effectively

Co-founded the agency in 2020 to provide an alternative to overly complex, hard-to-engage, and ego-driven agenciesAct as the senior leader for all strategic initiatives for the agency, setting vision, purpose, and values that shape all work deliveredLead business strategy alongside CEO to determine fit for clients, partners, and employees within the larger business approachDrive internal and external processes through a constantly iterating approach that is never satisfied with good enoughHelp establish our overarching agency approach to strategy, creative, analytics, production, and account leadershipLead product development by constantly obsessing over the needs of our clients and prospective clients and creating solutions that can help meet and exceed those needsManage P&L statements to ensure the business's financial health and determine staffing needsHelp to create career paths for employees and provide new ways to keep them engaged and growing while still servicing our clients

Develop and lead a world class set of digital and social media products that help drive Ford and Lincoln dealer businessesNegotiate and Manage vendor contractsCouncil dealer and Ford clients on social media and reputation management Drive local and on site SEO excellence alongside internal website and vendor teamsResponsible for P&L, winning new business, and managing defection across more than 4,000 SMB clientsDrove organizational change in both operations and strategy through disruptive leadership Drove cultural change in a quickly evolving organization through direct communication and strategically sound best practicesAct as SME for social media consumer behavior research and understanding how to translate that to client business objectivesOversee the strategy and execution of a digital video platform for Ford and Lincoln DealersLead complex technology projects from concept to completion managing rapidly changing priorities and short timelinesLead and manage vendors using a pragmatic product management approach

Acted as strategy lead for all Chevrolet social strategyCounseled clients on best practice, new capability, and changing landscapesResearched audiences, developed briefs, and briefed creatives to develop award winning creative Collaborated with collective PR, digital, and traditional advertising teams to drive an integrated vision and approach of the Chevrolet consumer translated into an omni channel approachLead the relaunch of Chevrolet's influencer strategy including defining key metrics, selection criteria, and deployment processAdvised senior clients on shifting landscapes successfully shifting the creative strategic approach in social media to focus on a contextual approach to product discoveryLead a team of analysts ensuring expert insight development and activation of data to deliver better creativeConsulted on the overall social point of view of the agency including tools, tactics, and processesActed as social SME for many needs outside of assigned client work within the North Central region.

Oversee holistic content strategy for all Search Optics clients. Regularly interface with C-level executives to consult on their digital marketing needs as they pertain to content creation, social media, and SEO. Lead and mentor a team consisting of Community Managers, Social Strategists, SEO strategists and analysts, Content strategists, and Local Search and Reputation Management analysts. Contribute to new business pitches by providing strategic direction, developing pitch materials, and presenting to prospective clients. Act as the content strategy SME and assist in developing the product and service offerings that grow the company while also delivering real results to clients.

At Search Optics I lead a team of highly talented social media marketing professionals that help bring state of the industry solutions to our clients. One-to-one engagements and providing value to the audience are key tenants of success in social media and we aim to deliver that customized and personal touch every day.I'm the new guy. More to come.

-Overseeing the global social media presence of Kelly Services-One of LinkedIn's Top 10 Most Socially Engaged Recruitment Companies for 2015-Interfacing with internal stakeholders to drive business results in the social media space-Managing vendor relationships and reviewing new vendor capabilities-Creating strategies for community management, social advertising, employee advocacy, social selling, and social to digital integration-Developing and recommending strategic direction for Kelly Services social media efforts in Europe and Asia Pacific markets-Managing budgets to optimize return on marketing dollars through social media-Pioneering next level applications of social media for the recruiting industry in both B2B and B2C verticals-Assisting managers of Science, Technology, Engineering, and Medicine in building their personal brands as thought leaders within the recruiting space through social media initiatives and campaigns-Training country, vertical and product teams in the use of social media to drive their business objectives

- Oversee content creation for Ram Trucks, FIAT, Jeep, Apothic Wine, Evite, Rocky Mountain Elk Foundation and BuySeasons brands.- Manage a team of 5 Community Managers reviewing and optimizing content created for each brand- Set content strategy for all client channels that includes - Establishing and refining voice - Determining what engagement strategies and tactics are right for each brand - Creating recommendations and strategies for paid support of content - Optimizing content posting cadence and timing - Content POVs and recommendations-Coaching and teaching Community Managers to help develop copy writing skills, brand voice, and content strategy-Acting as the main point of contact for all Community Management needs for clients building and maintaining relationships- Leading crisis management and prevention for branded channels- Acting as a source of thought leadership within the agency for both clients and prospective clients- Contributing to new business and RFP requests and attending pitch meetings that lead to closing new business.

- Create content that is shared with a Facebook fan base of over 900,000 fans daily- Generate over 1 million impressions weekly - Cover live events across the country including, video, photography, and written coverage- Manage the largest OEM truck Twitter handle with over 65,000 followers- Regularly publish posts on the Ignite Social Media blog which is regularly ranked one of the top in the country- Appear in videos that have earned more that 27,000 YouTube views- Pioneer new social media techniques and technologies for my clients. Including: Vine, Instagram video, Facebook, Twitter, and many more

Managed the social media channels (Facebook, Twitter, YouTube, Google+) for the Cadillac division of General Motors. I was responsible for creating content, monitoring channels, channel strategy, and implementation. During my time working with Cadillac the Cadillac Facebook page saw more than 100% growth in nine months.

As a marketing consultant with Velocity Direct I regularly interacted with clients, managed projects with tight deadlines, and offered advice on both traditional and digital marketing strategies that delivered real results to their bottom line. Specializing in print, direct mail, and qr code mobile marketing I was able to create plans for clients that would allow them to hit every contact point with their consumer.

Out of your Mind Marketing-Monroe MI--Actively prospected and secured clients--Developed marketing plans that included graphic design, media buying, and campaigncreation--Coordinated projects involving more then one client that were mutually beneficial forall parties--Consulted clients on current marketing strategies updating and streamlining them--Advised clients on operational issues that affect the perception of their establishment--Developed events and promotions for clients

--Responsibilities including using the Fleetleads system to qualify leads for Fleet Cards--Creating accounts for sales representatives for Shell Oil and ExxonMobil in Fleetleadssystem--Updating sales codes in system regularly --Dealing with top level managers over the phone and through written correspondence daily--Maintained accounts for Citicorp sales representatives regularly

distributor for the Kirby Company--Received an award for being the top Rep in July and also in August--Received a regional scholarship for sales in August--Also responsible for the training of new Sales Representatives in the field

Managed relations with clients and the general public at remotes--Coordinated appearance of station sponsored events to public--Greeted V.I.P. guests at various events--Helped with promotional ideas such as contests and giveaways--Managed Prize inventory using Promosuite software-- Managed promotions staff at various events for clients

-Managed all marketing campaigns for property--Organized promotion packages coordinating the goals of multiple companies--Created phone dialogs to effectively sell packages to guests-- Assembled an area guide for the front desk to allow staff to better serve patrons

Operated and Maintained branch office in Dundee MI--Managed literature and local advertising for local businesses--Regularly managed events along with the C.E.O. such as The River Raisin Jazz Festivaland Ice Harvest Festival