John Paul Hogan Email & Phone Number

London, Ontario, Canada

• Launched a new DIY home improvement website, Makey.com, designed to capture high-intent users with industry-leading SEO strategies• Designed editorial processes and strategies, sourced and hired contributors, optimized page design and tech solutions to maximize both readability and crawlability• Managed in-house and freelance writers, overseeing content pipeline, budgets, and performance• Maintained posting schedule and strategy for Facebook audience of 4.6M• Developed content growth strategies for Diply properties on Pinterest and Google News

• Set editorial strategy and tone & voice for video promotion on MSN and Microsoft News platforms• Leverage analytics tools (Adobe Analytics, Chartbeat, internal tools) to track video metrics across multiple content verticals ensuring monthly traffic targets are met, maintaining MSN's position as Canada's second-most trafficked video site• Collaborate with Canadian video partners to grow their share-of-voice and shared revenue on MSN

• Responsible for editorial planning and programming for Automotive content across Microsoft's content platforms• Copy editor for all automotive content promoted on MSN Canada• Plan and execute special campaigns for advertising customers, ensuring partner satisfaction with quality and traffic expectations• Collaborate with content partners at leading Automotive publications in Canada and abroad, shaping content planning to increase metrics and shared revenue• Maintain and promote a vehicle research tool to drive engagement and drive lead-gen for content partners

• Worked with engineers and project managers to prepare and launch a new daily news app at Microsoft• Remotely managed daily assignments and workflows for a team of news editors• Set tone & voice for daily news coverage for Top Stories, National, and World sections of Bing News App

• Curated daily news coverage of both Sports and Technology verticals• Managed a team of freelance writers, assigning and editing original feature content • Oversaw a monthly editorial budget • Collaborated on special advertising campaigns and hit monthly KPIs• Planned special coverage of major events (London Summer Olympics, Consumer Electronics Show)

Toronto, Canada Area

• Covered daily news and breaking news events, editing contributor copy and headlines• Created original content including blog posts, explainers, photo galleries and original video• Familiar with content management systems, video editing and photoshop for news production• Used Adobe Analytics to track content performance and KPIs

Master Of Arts, Journalism

Bachelor Of Arts - Ba, Political Science And Government