John Paul Liang, Ph.D. Email & Phone Number

Houston, Texas, United States

* Formed an active wellness group that assists solo or small practitioner groups to increase their revenue, decrease their costs, increase their reputation, and resolve challenges by developing new revenue streams, assisting in research development and credentialing, and finding new ways to reduce expenses.

Houston, Texas, United States

Houston, Texas Area

• Inherited an organization on the brink of running out of cash and a potential loss of 18% in gross revenue and led a cross functional team effort resulting in a balanced budget in 9 months. Increased total assets of.
• Developed and led short and long-term plans based on the Strategic Plan resulting in 14 acquisition offers during the 13-year presidency versus 0 offers the 19 years prior, a 49% sale of shares at 36x EBIDTA, and an.
• Drove financial stability through data analysis, market research, business analysis, and financial analysis to develop accurate budgets for strategic resource allocation, program development, new business development.
• Successfully catapulted the institution’s brand domestically with partnerships like Rice University, University of Houston Medical School, Houston Methodist Hospital, MD Anderson Cancer Center, and others, and.
• Enhanced the institution’s reputation and strategic positioning by obtaining the institute’s first regional accreditation from Southern Association of Colleges and Schools Commission on Colleges in 2012.

Houston, Texas, United States

• Oversaw 38,025 treatments and developed efficient and safe protocols resulting 0 lawsuits and over 90% customer satisfaction annually.
• Ensured that all staff, faculty, and interns complied with regulations set forth by the Accreditation Commission for Acupuncture and Oriental Medicine including student learning outcomes, accreditation standards, and.
• Collaborated with Houston Methodist Hospitals and MD Anderson Cancer Center in research studies.

Houston, Texas, United States

• Led all faculty, staff, and board members to make the necessary structural changes to the institution leading to the approval to operate by the Texas Higher Education Coordinating Board.
• Led and became the main writer to the application for Southern Association of Colleges and School resulting in the institution receiving candidacy for regional accreditation.
• Ensured that the institution met accreditation standards and led the accreditation team that resulted in a maximum 7-year re-accreditation by Accreditation Commission for Acupuncture and Oriental Medicine.

Houston, Texas, United States

• Strategically developed and implemented a growth strategy for the institution by improving brand and public perception of the institution resulting in an invitation to speak at 40+ different organizations and receiving.
• Became the first of its industry of 65+ acupuncture colleges to enter a hospital system and also be a part of a $3.5MM NIH funded research study in partnership with Baylor College of Medicine
• Built up new clinic programs at Houston Methodist Hospital Wellness Services, Rice University Student Health and Wellness Center, and Legacy Community Health Center.
• Developed marketing, enrollment management, and public relations strategies that resulted in 14% annual growth of the clinic. Manage the institution’s website, SEO, content/collateral, PPC and other advertising.
• Led the institution’s brand, positioning, messaging, business development, marketing, and researched market trends. Orchestrated multi-channel marketing campaigns, boost online presence, measure key performance.
• Hosted fundraising activities including galas that paid for 3000+ senior citizens to receive acupuncture treatments.

Houston, Texas, United States

• Developed new marketing and recruitment strategies that resulted in a 98.6% increase in student enrollment in a 3-year period.
• Slashed cost per lead by 55%.
• Formulated new marketing key performance indicators to measure success of each marketing campaign.
• Engaged and negotiated with Memorial Hermann/Houston Baptist University Wellness Center and Memorial Hermann Southeast Hospital Outpatient Clinic to offer acupuncture services in their facility.

San Francisco, California, United States

• Tested programs to ensure that computer systems were running properly without errors.
• Initiated a Visa Account Management office alongside analysts, managers, and partners to offer support regarding Visa processes, while utilizing outcome measurement tools to identify and address low-performing programs.

Master Of Science, Oriental Medicine

Doctor Of Philosophy (Phd), Higher Education/Higher Education Administration

Master Of Education (Med), Higher Education/Higher Education Administration

Bachelor Of Science, Operations Research

Education record