John Lyons Email & Phone Number

Loughton, Essex, Gb

I’m a practical, hands-on marketer with over 20 years experience helping brands and agencies (two of which I founded and exited) make more money through applying proper commercially-focussed marketing.As a Fractional CMO I can help scale-ups reach their next stage and funded start-ups understand their opportunities and go to market.As a Fractional Business Director (what I’ve always considered the CMO of agency land) I can help independent agencies to grow through creating a distinctive proposition and effective inbound and outbound sales strategies, processes and tactics.My core skills are: * brand strategy and proposition development* sales and marketing strategy and execution* loyalty and promotional marketing* digital marketing* agency business developmentI can also offer training, coaching, mentoring, am an experienced public speaker and former Non Executive Director.

Newcastle Upon Tyne, England, Gb

As a Fabric Coach, I provide personalised 1-1 coaching to marketers across various levels, helping them enhance their skills, strategise for success, and achieve their professional goals. I guide learners through tailored training sessions and on-demand mentoring, leveraging Fabric’s comprehensive marketing training platform.

Reading, England, Gb

My role was to oversee the sales and marketing function of the agency, developing a strategy based upon empirical research to identify, target and convert new business opportunities and increase billings with existing clients.Key achievements include:* Personally closing sales in my first quarter to close record annual billings for the first FY.* Leading on research to identify our most profitable target markets and align their needs with our perceived strengths.* Implementing multi-channel prospecting programmes, combining email, LinkedIn, content hooks and direct mail to build a strong new business funnel.* Building out a CRM, business development training and cross-team support to increase opportunity success.* Nurturing relationships with existing clients, unlocking more opportunities across their business portfolios.* Creating a programme of online and physical events, keynotes, panel discussions and podcasts through which I was able to further expand the agency's fame.

Billund, Dk

My role was to lead on strategic program growth opportunities, with responsibility for tentpole campaigns and brand partnerships such as Adidas, Apple and Nintendo.Key achievements include:* Proposing and leading on the program’s first integration with a third-party retailer, Target, having researched and established significantly higher room for growth outside of owned channels only.* Launching the program’s first always-on member reward, targeted to acquire more parents of LEGO builders to the program following in-depth customer research to test the proposition.* Nurturing cross-team relationships, allowing us to secure earlier consideration in creative planning from in-house agency partners and program visibility in-pack with a program, feature page in all adult product instruction booklets.

London, Gb

As Group Sales & Marketing Director I worked alongside the Managing Directors of each business in the group with the responsibility for planning and implementing distinctive brand and value propositions, developing and overseeing the new business strategies, and overseeing all group marketing plans and operations.Key achievements include:* Rationalising inter-group finances to identify where to make efficiencies and where to invest for growth across the business units.* Defining a new group business structure, leading to Managing Director appointments for each business in the group and hiring dedicated Business Development resources for individual companies.* Developing and implementing new marketing and sales strategies for NDL and Promotigo, creating a distinctive proposition and set of assets for both and personally implemented a new marketing tech stack.* Pitched and won campaigns and managed relationships with brands including Brooks, The Edrington Group, Bose and Coca-Cola with Global Media.

London, Gb

In a transitional role I brought together the client services teams from across the group, helping consolidate and grow clients with the account handlers at Code String, Promotigo and NDL. In this time I oversaw the development of a cohesive to market strategy, allowing each business within the group to focus on its strengths and support growth across the group through cross-selling the clearly defined advantages of our sister companies.

London, Gb

I led the in-house campaign development team, turning client briefs into powerful promotional marketing campaigns. Pooling The NDL Group’s unrivalled Creative, Activation, Technical, Partnership and Rewards, Prizes & Incentives expertise we are able to devise and deliver both tactical and strategic programmes to achieve our client’s business objectives.

124 Finchley Road , London, Gb

In a secondment role from the NDL Group, I worked alongside the Managing Director to develop a clear proposition to take to market, refining the the product offerings including plug-in, site in a box, managed SaaS and SaaS models. I was responsible for pricing and product strategy, brand and both developing and implementing sales & marketing strategies to drive growth.

124 Finchley Road , London, Gb

In a transitional role I brought together the client services teams from across the group, helping consolidate and grow clients with the account handlers at Code String, Promotigo and NDL. In this time I oversaw the development of a cohesive to market strategy, allowing each business within the group to focus on its strengths and support growth across the group through cross-selling the clearly defined advantages of our sister companies.

In June 2020 as the Covid pandemic looked to be easing, pubs and restaurants had the opportunity to reopen but only under very specific controls. The Promotigo team evolved the platform to create an end‐to‐end SaaS journey for venues and visitors to meet government requirements. Outlets could register themselves and create their own unique QR code identity so guests could safely and efficiently register themselves via their phones. As the system was virtually self managed it allowed staff to focus on reopening their doors without the risk of hefty fines or complex procedures. It was so successful it was later adopted by the government with the launch of their tracking app in October 2020.I lead on brand and marketing for this rapid spin-up, assisted directly with sales and developed the go to market proposition.

Through my consultancy I worked with brand and agency owners to maximise their marketing efforts, focussing on brand positioning, marketing strategies and tactical executin over key channels. • I helped agencies such as Halo Promo Risk and Toyas O'Mara understand their market and category set, define target segments, implementing both marketing content calendars and lead gen management through Hub Spot CRM. • I worked with niche brands such as Hackney GT to create and optimise digital marketing programs to drive brand awareness, consideration and ultimately sales.

London, Greater London, Gb

I sit on the industry advisory board for the school of Arts and Creative Industries.

London, England, Gb

Following the successful acquisition of my own company Egovision by Brandmovers, the US-based global leader in digital promotions, I was appointed MD for UK/EMEA and was responsible for the launch of Brandmovers Europe in 2008, with a focus on business development and the strategic delivery of objectives, focusing on the securing of new deals in the UK and Europe. Reporting directly to the CEO, with a local team including Technical Director, Developers, Creatives, Client Services, Business Development Managers, with P&L ownership, I succeeded in doubling turnover during this period, attained YoY growth of 34% (at peak) and a record turnover in 2018. • Shaped the strategic vision for the UK and educated marketplace on the use of digital for promotional campaigns, moulded the value proposition from the creative, technical and commercial standpoints to drive success. • Pitched and won contracts with Peppa Pig World, LG Electronics, Deutsche bank and CinemaNX. Supported US office on Hasbro’s Nerf Perks loyalty program, executed an end-to-end digital transformation for celebrity picture agency FameFlynet.• Successfully drove the pitch to Manchester United Football Club and delivered a Global ECRM Acquisition Campaign, with the concept of ‘United in History’, an email driven reward scheme to entice new followers.• Succeeded in doubling turnover during this period, attained YoY growth of 34% (at peak).

Atlanta, Georgia, Us

I worked with our client facing operatives in the US, India and LATAM to strategise and fine-tune engagement programs, oversee creatives and ensure that our clients' needs were met and exceeded at each stage of working with Brandmovers. This included regularly liaising with our teams in India and LATAM to create their value propositions, with India later becoming the largest office in the company in terms of personnel.

Established this new digital venture initially with a team of two, a Technical Director and one Developer, offered a range of services to corporate clients including creative & technical design, and web design & development, the business was successfully acquired in 2008 by Brandmovers, in recognition for advancements in digital marketing. • Built the business from the ground-up and at peak, realised £500k p.a. in revenue, expanded the teams to include creative, technical and accounts, with a headcount of 10 FTEs, and coached individuals to achieve their goals. • Three former appointees have gone on to senior leadership positions in Digitas LBI, Huge and Groupon. • Secured contracts with Fotorama, The BBC, Contender (Entertainment One), and formed a JV with Brandmovers and became their Digital Outsource Partner.

I fulfilled this position alongside my Egovision role with Fotorama a valued client and partner. I was responsible for the development of a digital service, involving digital promotional strategies, creative solutions and gaming concepts.I was responsible for developing Fotorama’s strategic vision in relation to the use of digital and actively worked on over 25 campaigns such as BabyBel: eCommerce solution, Diet Coke: Blockbuster Redeem Scheme, and Nokia: Digital rewards.

London, Greater London, Gb

I worked part-time teaching a range of design courses including basic and advanced photoshop, 3D visualisation and web design. As well as teaching my own courses I contributed to an exchange course with a University in Holland which included teaching a Masters class on both sites.

I worked on a series of projects, from feasibility studies to multi-million pound developments. Highlights include running a small redevelopment project at Butler's Wharf working with a small team under me and being number two on a large-scale residential scheme at County Hall. I also created and developed a specialist 3D modelling and visualisation department which was later formed into a separate company which continues to thrive.

Mini Mba, Brand Management

Mini Mba, Marketing

Dip Arch, Architecture

Ba (Hons), Architecture

Mini Mba, Management