John Lyons

John Lyons Email and Phone Number

Fractional CMO helping companies make more money through applying proper commercially-focussed marketing @ Human Hatstand Ltd
John Lyons's Location
Loughton, England, United Kingdom, United Kingdom
John Lyons's Contact Details
About John Lyons

Hi, my name's John and I am obsessed with marketing 🖐️I'm not going to call it a passion, as I'm so tired of everyone claiming they are passionate about what they do (passionate about recruitment, really though?). But it is more than a job for me, and I bloody love it.I’m a practical, hands-on marketer with over 20 years experience helping brands and agencies make more money through applying proper commercially-focussed marketing. None of your fluffy nonsense, real hitting the bottom line marketing.As a Fractional CMO I can help scale-ups reach their next stage and funded start-ups go to market.As a Fractional Business Director (pretty much the CMO of agency land) I can help independent agencies grow through developing a distinctive market proposition and implementing effective inbound and outbound sales strategies, processes and tactics.I've worked with small brands you're unlikely to have heard or as well as global brands such as Deutsche Bank, Manchester United, LEGO and LG, and fantastic independent agencies such as ...Gasp! and The NDL Group to help them understand their opportunities and hit their commercial goals.I have co-founded, established and successfully exited two agencies of my own from the ground up, which taught me a lot about the commercial realities of a business and also that it's not something I fancy doing again.I can also offer training, coaching, mentoring, am an experienced public speaker, a former Non Executive Director and have taught Marketing and Digital Marketing at the National Film & Television School in the UK, guest lectured at LSBU and mentored through The Alliance of Independent Agencies.I also have a hat.

John Lyons's Current Company Details
Human Hatstand Ltd

Human Hatstand Ltd

View
Fractional CMO helping companies make more money through applying proper commercially-focussed marketing
John Lyons Work Experience Details
  • Human Hatstand Ltd
    Fractional Cmo
    Human Hatstand Ltd Jan 2024 - Present
    Loughton, Essex, Gb
    I’m a practical, hands-on marketer with over 20 years experience helping brands and agencies (two of which I founded and exited) make more money through applying proper commercially-focussed marketing.As a Fractional CMO I can help scale-ups reach their next stage and funded start-ups understand their opportunities and go to market.As a Fractional Business Director (what I’ve always considered the CMO of agency land) I can help independent agencies to grow through creating a distinctive proposition and effective inbound and outbound sales strategies, processes and tactics.My core skills are: * brand strategy and proposition development* sales and marketing strategy and execution* loyalty and promotional marketing* digital marketing* agency business developmentI can also offer training, coaching, mentoring, am an experienced public speaker and former Non Executive Director.
    View
  • Fabric
    Fabric Coach
    Fabric Aug 2024 - Present
    Newcastle Upon Tyne, England, Gb
    As a Fabric Coach, I provide personalised 1-1 coaching to marketers across various levels, helping them enhance their skills, strategise for success, and achieve their professional goals. I guide learners through tailored training sessions and on-demand mentoring, leveraging Fabric’s comprehensive marketing training platform.
    View
  • ...Gasp!
    Chief Marketing Officer
    ...Gasp! Feb 2023 - Dec 2023
    Reading, England, Gb
    My role was to oversee the sales and marketing function of the agency, developing a strategy based upon empirical research to identify, target and convert new business opportunities and increase billings with existing clients.Key achievements include:* Personally closing sales in my first quarter to close record annual billings for the first FY.* Leading on research to identify our most profitable target markets and align their needs with our perceived strengths.* Implementing multi-channel prospecting programmes, combining email, LinkedIn, content hooks and direct mail to build a strong new business funnel.* Building out a CRM, business development training and cross-team support to increase opportunity success.* Nurturing relationships with existing clients, unlocking more opportunities across their business portfolios.* Creating a programme of online and physical events, keynotes, panel discussions and podcasts through which I was able to further expand the agency's fame.
    View
  • The Lego Group
    Senior Loyalty Proposition Manager, Global Vip Program
    The Lego Group Nov 2021 - Aug 2022
    Billund, Dk
    My role was to lead on strategic program growth opportunities, with responsibility for tentpole campaigns and brand partnerships such as Adidas, Apple and Nintendo.Key achievements include:* Proposing and leading on the program’s first integration with a third-party retailer, Target, having researched and established significantly higher room for growth outside of owned channels only.* Launching the program’s first always-on member reward, targeted to acquire more parents of LEGO builders to the program following in-depth customer research to test the proposition.* Nurturing cross-team relationships, allowing us to secure earlier consideration in creative planning from in-house agency partners and program visibility in-pack with a program, feature page in all adult product instruction booklets.
    View
  • The Ndl Group
    Group Sales & Marketing Director
    The Ndl Group Feb 2021 - Oct 2021
    London, Gb
    As Group Sales & Marketing Director I worked alongside the Managing Directors of each business in the group with the responsibility for planning and implementing distinctive brand and value propositions, developing and overseeing the new business strategies, and overseeing all group marketing plans and operations.Key achievements include:* Rationalising inter-group finances to identify where to make efficiencies and where to invest for growth across the business units.* Defining a new group business structure, leading to Managing Director appointments for each business in the group and hiring dedicated Business Development resources for individual companies.* Developing and implementing new marketing and sales strategies for NDL and Promotigo, creating a distinctive proposition and set of assets for both and personally implemented a new marketing tech stack.* Pitched and won campaigns and managed relationships with brands including Brooks, The Edrington Group, Bose and Coca-Cola with Global Media.
    View
  • The Ndl Group
    Group Client Services Director
    The Ndl Group Sep 2020 - Feb 2021
    London, Gb
    In a transitional role I brought together the client services teams from across the group, helping consolidate and grow clients with the account handlers at Code String, Promotigo and NDL. In this time I oversaw the development of a cohesive to market strategy, allowing each business within the group to focus on its strengths and support growth across the group through cross-selling the clearly defined advantages of our sister companies.
    View
  • The Ndl Group
    Head Of Strategy And Creative Solutions
    The Ndl Group Jan 2020 - Sep 2020
    London, Gb
    I led the in-house campaign development team, turning client briefs into powerful promotional marketing campaigns. Pooling The NDL Group’s unrivalled Creative, Activation, Technical, Partnership and Rewards, Prizes & Incentives expertise we are able to devise and deliver both tactical and strategic programmes to achieve our client’s business objectives.
    View
  • Promotigo
    Group Sales & Marketing Director (Secondment)
    Promotigo Feb 2021 - Jun 2021
    124 Finchley Road , London, Gb
    In a secondment role from the NDL Group, I worked alongside the Managing Director to develop a clear proposition to take to market, refining the the product offerings including plug-in, site in a box, managed SaaS and SaaS models. I was responsible for pricing and product strategy, brand and both developing and implementing sales & marketing strategies to drive growth.
    View
  • Promotigo
    Group Client Services Director
    Promotigo Sep 2020 - Feb 2021
    124 Finchley Road , London, Gb
    In a transitional role I brought together the client services teams from across the group, helping consolidate and grow clients with the account handlers at Code String, Promotigo and NDL. In this time I oversaw the development of a cohesive to market strategy, allowing each business within the group to focus on its strengths and support growth across the group through cross-selling the clearly defined advantages of our sister companies.
    View
  • Guest Visit (Guestvisit.Co.Uk)
    Chief Marketing Officer
    Guest Visit (Guestvisit.Co.Uk) Jun 2020 - Dec 2020
    In June 2020 as the Covid pandemic looked to be easing, pubs and restaurants had the opportunity to reopen but only under very specific controls. The Promotigo team evolved the platform to create an end‐to‐end SaaS journey for venues and visitors to meet government requirements. Outlets could register themselves and create their own unique QR code identity so guests could safely and efficiently register themselves via their phones. As the system was virtually self managed it allowed staff to focus on reopening their doors without the risk of hefty fines or complex procedures. It was so successful it was later adopted by the government with the launch of their tracking app in October 2020.I lead on brand and marketing for this rapid spin-up, assisted directly with sales and developed the go to market proposition.
    View
  • John Lyons Consulting Limited
    Marketing Consultant
    John Lyons Consulting Limited Feb 2019 - Sep 2020
    Through my consultancy I worked with brand and agency owners to maximise their marketing efforts, focussing on brand positioning, marketing strategies and tactical executin over key channels. • I helped agencies such as Halo Promo Risk and Toyas O'Mara understand their market and category set, define target segments, implementing both marketing content calendars and lead gen management through Hub Spot CRM. • I worked with niche brands such as Hackney GT to create and optimise digital marketing programs to drive brand awareness, consideration and ultimately sales.
  • London South Bank University
    Arts And Creative Industries, Industry Advisory Board Member
    London South Bank University Nov 2017 - Mar 2019
    London, Greater London, Gb
    I sit on the industry advisory board for the school of Arts and Creative Industries.
    View
  • Brandmovers
    Managing Director, Europe
    Brandmovers Sep 2008 - Feb 2019
    London, England, Gb
    Following the successful acquisition of my own company Egovision by Brandmovers, the US-based global leader in digital promotions, I was appointed MD for UK/EMEA and was responsible for the launch of Brandmovers Europe in 2008, with a focus on business development and the strategic delivery of objectives, focusing on the securing of new deals in the UK and Europe. Reporting directly to the CEO, with a local team including Technical Director, Developers, Creatives, Client Services, Business Development Managers, with P&L ownership, I succeeded in doubling turnover during this period, attained YoY growth of 34% (at peak) and a record turnover in 2018. • Shaped the strategic vision for the UK and educated marketplace on the use of digital for promotional campaigns, moulded the value proposition from the creative, technical and commercial standpoints to drive success. • Pitched and won contracts with Peppa Pig World, LG Electronics, Deutsche bank and CinemaNX. Supported US office on Hasbro’s Nerf Perks loyalty program, executed an end-to-end digital transformation for celebrity picture agency FameFlynet.• Successfully drove the pitch to Manchester United Football Club and delivered a Global ECRM Acquisition Campaign, with the concept of ‘United in History’, an email driven reward scheme to entice new followers.• Succeeded in doubling turnover during this period, attained YoY growth of 34% (at peak).
    View
  • Brandmovers
    Global Creative Director
    Brandmovers Oct 2011 - 2016
    Atlanta, Georgia, Us
    I worked with our client facing operatives in the US, India and LATAM to strategise and fine-tune engagement programs, oversee creatives and ensure that our clients' needs were met and exceeded at each stage of working with Brandmovers. This included regularly liaising with our teams in India and LATAM to create their value propositions, with India later becoming the largest office in the company in terms of personnel.
    View
  • Egovision Limited
    Founder & Creative Director
    Egovision Limited Apr 2000 - Sep 2008
    Established this new digital venture initially with a team of two, a Technical Director and one Developer, offered a range of services to corporate clients including creative & technical design, and web design & development, the business was successfully acquired in 2008 by Brandmovers, in recognition for advancements in digital marketing. • Built the business from the ground-up and at peak, realised £500k p.a. in revenue, expanded the teams to include creative, technical and accounts, with a headcount of 10 FTEs, and coached individuals to achieve their goals. • Three former appointees have gone on to senior leadership positions in Digitas LBI, Huge and Groupon. • Secured contracts with Fotorama, The BBC, Contender (Entertainment One), and formed a JV with Brandmovers and became their Digital Outsource Partner.
  • Fotorama, Part Of The Sodexo Family
    Head Of Interactive
    Fotorama, Part Of The Sodexo Family 2001 - 2003
    I fulfilled this position alongside my Egovision role with Fotorama a valued client and partner. I was responsible for the development of a digital service, involving digital promotional strategies, creative solutions and gaming concepts.I was responsible for developing Fotorama’s strategic vision in relation to the use of digital and actively worked on over 25 campaigns such as BabyBel: eCommerce solution, Diet Coke: Blockbuster Redeem Scheme, and Nokia: Digital rewards.
  • London South Bank University
    Lecturer
    London South Bank University 1998 - 2000
    London, Greater London, Gb
    I worked part-time teaching a range of design courses including basic and advanced photoshop, 3D visualisation and web design. As well as teaching my own courses I contributed to an exchange course with a University in Holland which included teaching a Masters class on both sites.
    View
  • Buj Architects
    Assistant Architect
    Buj Architects Jul 1995 - Dec 1997
    I worked on a series of projects, from feasibility studies to multi-million pound developments. Highlights include running a small redevelopment project at Butler's Wharf working with a small team under me and being number two on a large-scale residential scheme at County Hall. I also created and developed a specialist 3D modelling and visualisation department which was later formed into a separate company which continues to thrive.

John Lyons Skills

Digital Marketing Digital Strategy Digital Media Mobile Marketing Social Media Marketing Strategy Creative Strategy Social Media Marketing Web Design Online Advertising New Media Marketing Communications Integrated Marketing Social Networking Online Marketing Marketing Digital Promotions Sem Email Marketing Promotions Viral Marketing Mobile Applications User Experience Branding And Identity Concept Development Digital Design Art Direction Strategic Planning Website Development Facebook Social Media Measurement Direct Marketing New Business Development Ppc Graphic Design Marketing Concepts Creative Development Interactive Marketing Content Strategy B2b Marketing Relationship Marketing E Commerce Branding Mobile Advertising Media Planning Photoshop User Interface Design Multimedia Digital Innovation Global Digital Marketing

John Lyons Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Brand Management
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Marketing
  • Ucl
    Ucl
    Architecture
  • London South Bank University
    London South Bank University
    Architecture
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Management

Frequently Asked Questions about John Lyons

What company does John Lyons work for?

John Lyons works for Human Hatstand Ltd

What is John Lyons's role at the current company?

John Lyons's current role is Fractional CMO helping companies make more money through applying proper commercially-focussed marketing.

What is John Lyons's email address?

John Lyons's email address is jo****@****s.co.uk

What is John Lyons's direct phone number?

John Lyons's direct phone number is +4479564*****

What schools did John Lyons attend?

John Lyons attended Marketing Week Mini Mba With Mark Ritson, Marketing Week Mini Mba With Mark Ritson, Ucl, London South Bank University, Marketing Week Mini Mba With Mark Ritson.

What are some of John Lyons's interests?

John Lyons has interest in Civil Rights And Social Action, Human Rights, Poverty Alleviation.

What skills is John Lyons known for?

John Lyons has skills like Digital Marketing, Digital Strategy, Digital Media, Mobile Marketing, Social Media, Marketing Strategy, Creative Strategy, Social Media Marketing, Web Design, Online Advertising, New Media, Marketing Communications.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.