John Paul Rueda E. Email & Phone Number

Colombia

Bogotá, Distrito Capital, Colombia

Bogotá D.C., Colombia

BMC Software Bogotá, Colombia Sales Territory Manager Colombia, Puerto Rico & Venezuela• +10 Times BMC Hundred Percent Sales Club (FY20 +200% )• I came to BMC to Open and Grow the NOLA Region. Leading the sales strategy of the Company's products which includes BMC Software: Responding to the figures in the Territory, define routes to market, Defining and implementing the company's portfolio, demonstrating the benefit of the solutions, establish market prices (Colombia, Venezuela & Puerto Rico), support proposals and negotiate trade agreements. • Lead negotiations and close high impact (eg: America Movil, Telefonica, Synapsis/Tivit, Grupo AVAL, etc). Acquisition of new clients (+20). Lead the relationship with strategic partners to the business in Colombia as VMware, Unisys, Ericsson, Alcatel, Nokia, Dell, Getronics, EMC, CISCO. Responsible for the Company's relationships with strategic channel for business in Colombia, Venezuela & Puerto Rico and Integrators, etc.

Bogota- Colombia

IBM DE COLOMBIA Bogotá, Colombia Brand Manager System X Duties reported by matrix: IBM System X Warranty Service, IBM Series Product Sales Specialist, IBM FTSS System X Product, IBM Sales Operations System X. IBM Telesales Modular Colombia• Leadership of the sales strategy for products of the SYSTEM X unit (servers x86) to be understood by: taking responsibility for the country’s sales (+ U$12M annual) to establish business routs, define and implement the portfolio for the unit, demonstrate the benefits for each solution, establish market prices (COLOMBIA), corroboration of proposals and negotiation of business deals. • Lead and conclude negotiations of high impact with strategic clients (f ex. Grupo AVAL, Comcel, Saludcoop, Telefónica, Bancolombia, Synapsys, ETB, Global crossing etc.)• Lead relationships with business partners for business in Colombia like VMware, Microsoft, Oracle, SAP, AMD, and Intel. • Responsible for the Brand do to the relationship with the strategic channels for business in Colombia like: Quintec, Colvista, SISA, ASIC, Avance Digital, Afina, Redsis, Assenda, Inturia, Compufacil, CompuRedes, Mayoristas & Top Resellers. • IBM “Hundred Percent Club 2007 “successful accomplishment of +100% of the Quota year 2007. (+ U$10M)

HEWLETT PACKARD Bogotá, Colombia ISS Sales Specialist• Responsible for formulating a sales strategy for of the ISS unit in Colombia (Industry Standard Server) to be understood by: researching the client, identify key employees, establishing contact, establish necessities, demonstrate the benefits for each solution, establish market prices, corroboration of proposals and negotiation of business deals. • Lead and conclude negotiations of high impact with strategic clients (f ex. EEPPM, BanColombia, ETB, Telecom/Telefonica, Colseguros, Bavaria, Comcel, etc).• Responsible for the quota of Servers HP Proliant in Colombia, Margen & Market Share Q4/2006: 59% (source IDC) of ISS in Colombia. • Maintain leadership of servers in Colombia + 20 Q consecutive. (Source of IDC.)• Accomplishment of the year to year quota in Colombia. (Last year + U$20M)• Award for the sale of blade server solutions in the MCA Region. (Multi Country Area). (Market Share in Colombia + 60% source IDC)

Colombia

COMPAQ COMPUTER Bogotá, Colombia PreSales –Enterprise Systems- for Colombia, • Responsible for presales support for products of the Enterprise line and for the training and the evangelization of the sales force and clients. Development of “concept-testing” programs for corporative accounts. • Support for account managers undergoing contract, negotiation and leasing processes, realizing competition research, price and performance analysis or definition of technical requirements. Business manager for the server unit in Colombia,• Responsible for the management of commercial and sales strategies for the products line, thus accomplishing an increase in market participation of the line under my command (+ 40% source IDC).• Responsible for the management of strategic accounts for the product line under my command.• In charge of introducing new complementary services for the product line.• Development of strategic alliances with business partners (Microsoft, SAP, JDEdwards, Siebel, Oracle), to offer business solution packages.• Accomplishment of the year to year quota.

Bogotá

• Responsible for sales of the products under my command, through aid, training and presales technical support to the technical and commercial areas, managing and controlling the products and inventory levels, according to budgets and quality standards previously established in order to obtain results from raw margins of the business and client satisfaction.• Technical aid and support to the sales force and product engineers with analysis, design, and configuration, with the realization of proposal s and presentations with clients to help the sales process and closure of several business deals.• Free and impulse new products, developing mechanisms like technical reports, catalogs, presentations, price lists and standard proposals to enable the sales force the tools for a successful sale.• Fulfill the budget assigned to the job in order to satisfy the hurdle and permanence rates issued by the company.

The Mit Professional Education Program, Digital Transformation Program

Pdd, Programa De Desarrollo Directivo

Ingeniero, Computer Science

Postgrado En Gerencia Y Administracion Financiera, Finance, General

Network Management, Information Technology