John Ruggiero work email
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John Ruggiero is a Group Product Director, Horizon Media at Horizon Media. He possess expertise in social media, powerpoint, facebook, marketing, microsoft word and 18 more skills.
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Group Product DirectorHorizon Media Dec 2024 - PresentNew York, New York, Us -
Director Of Product ManagementHorizon Media Jul 2021 - Dec 2024New York, New York, Us
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Associate DirectorKepler Jan 2019 - Jul 2021New York, New York, Us-Leader of digital cross channel buying unit (executing on search, social and programmatic) within financial services, retail and publishing verticals-Conducted media program expansion which resulted in ~2x agency revenue from respective client-Co-managed (with department heads) agency leadership priority projects--Built and showcased internal repositories for case studies and activation partners-Spearheaded agency’s programmatic supply strategy--Facilitated partnerships with SSPs across agency client roster. Converted supply side fees into working media (5% of total SSP investment) and increased win rates by 20%--Developed collateral (SSP/DSP scorecards etc.) and served as training lead on advanced programmatic industry topics (auction dynamics, identity, SPO)-Audited prospective client campaign strategy/set ups and engaged in new business pitches -
Trading SupervisorHorizon Media Jun 2018 - Jan 2019New York, New York, Us-Led a team of four programmatic traders (direct reports), managing them through various stages of development (assistant buyer, buyer, senior buyer)-Headed the hx buying lab, which developed proprietary products built in Python--Automated site exclusions for on target delivery and brand safety/fraud--Isolated fraud free browsers to reduce ad fraud on buys--Leveraged Trade Desk API to push experimental data segments based off log level data for activation-Managed and oversaw programmatic activations (majority TTD and DV360) across telecom, healthcare, CPG, entertainment, auto and financial verticals-Engaged in programmatic strategy conversations and presented to end clients
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Senior Programmatic TraderHorizon Media May 2017 - May 2018New York, New York, Us-Lead a team of three programmatic traders (direct reports), managing them all at varying stages of development (assistant buyer, buyer)-Managed and oversaw programmatic activations (majority TTD and DV360) across telecom, insurance, CPG, entertainment, QSR and financial verticals -Established the hx buying lab-Created case studies on campaign set up best practice, campaign performance, enhanced KPIs, DSP bakeoffs, head to head partner comparisons
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Programmatic TraderHorizon Media May 2016 - Apr 2017New York, New York, Us• Lead a team of three traders, managing an assistant buyer as direct report• Executed a diversified portfolio of programmatic buys, including Open RTB, PMP, Programmatic Guarantee, Tag Guarantee and Trueview • Exceeded client KPI goals of CPA, VCR, viewability, Nielsen DAR, Vizu DBE/MBE, Samba tune in, reach and incrementality
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Assistant Programmatic Media BuyerHorizon Media Aug 2015 - May 2016New York, New York, Us• Aided programmatic traders in campaign set up with creative uploads/assignment, tag generation and secondary QA before campaign launch • Learned the basics of the programmatic lumascape• Learned the basics of ad ops (HTML, XML, Javascript, Chrome Developer tool debugging) of ad tags
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Programmatic Media Buying InternHorizon Media May 2015 - Aug 2015New York, New York, Us-Worked daily within multiple DSPs (Trade Desk, Turn and Adap) to assist in setting up campaigns, optimizing, uploading and assign creatives, building ad groups, creating ad mock ups, adjusting bid factors, adjusting budget, creating and applying white/block lists.-Reported on client campaigns and have experience with Sizmek, MOAT, Nielsen, DART, Double Verify and Integral.-Used Excel heavily in reporting; frequent use of VLOOKUP mapping and macros.-Attained knowledge of online tracking/tagging and the programmatic lumascape.
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Social Media InternHorizon Media Jan 2015 - Apr 2015New York, New York, Us- Created dynamic system for monitoring Facebook and Twitter budgets to prevent over and under spending.- Worked with other interns to research new social analytic platforms and project management solutions for the social team. Then created a presentation which was shown to marketplace managers.- Brainstormed with marketplace managers and developed proposals for social media campaigns.- Reported weekly Facebook/Twitter performance of client accounts.- Attended training sessions regarding Excel, Facebook's Power Editor and Google AdWords.- Monitored buzz in various online environments, i.e. blogs, Twitter, etc. - Assisted with administrative duties, i.e. shipping, ordering premiums, etc.
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Marketing InternCeo Update Jan 2014 - May 2014Washington, Dc, Us- Used Microsoft Office and FileMaker to create and manage email marketing campaigns - Worked with senior marketing management to increase subscriptions by organizing CEO Update Live events - Built and updated Excel spreadsheets of company records - Engaged in general office duties including, but not limited to: packaged and mailed promotional materials, reviewed and proofread final product before distribution -
Marketing InternJapan 365 By J Muzacz May 2013 - Sep 2013- Marketing intern for independent author. - Helped promote author and works by preparing marketing packages to libraries and small businesses. - Managed social media accounts to successfully promote crowd funding campaign for authors next work.- Used quid pro quo negiotations to promote author on blogs.
John Ruggiero Skills
John Ruggiero Education Details
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The Catholic University Of AmericaMarketing -
Chaminade High SchoolGeneral Education
Frequently Asked Questions about John Ruggiero
What company does John Ruggiero work for?
John Ruggiero works for Horizon Media
What is John Ruggiero's role at the current company?
John Ruggiero's current role is Group Product Director, Horizon Media.
What is John Ruggiero's email address?
John Ruggiero's email address is ru****@****ate.com
What is John Ruggiero's direct phone number?
John Ruggiero's direct phone number is +121222*****
What schools did John Ruggiero attend?
John Ruggiero attended The Catholic University Of America, Chaminade High School.
What are some of John Ruggiero's interests?
John Ruggiero has interest in Boating, Investing, Traveling, Social Media, Future Technology, Startups.
What skills is John Ruggiero known for?
John Ruggiero has skills like Social Media, Powerpoint, Facebook, Marketing, Microsoft Word, Microsoft Office, Event Planning, Research, Microsoft Excel, Social Networking, Public Speaking, Social Media Marketing.
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