John Shallcross Email & Phone Number

Liverpool, England, United Kingdom

Liverpool, England, United Kingdom

Liverpool, England, United Kingdom

Liverpool, England, United Kingdom

• Lead within the CRM programme for lapsed (i.e., not purchased recently) customers using data to determine who we contacted, what channels should be used (and when) within the customer’s lifecycle and what value of.
• Produced strategy definition document to revitalise the marketing programme used by Very Ireland for their lapsed customers. Proposal was agreed with a budget increase of over 150% made available as there was the.
• Produced strategy definition document to revitalise the marketing programme used by Very Ireland for their lapsed customers. Proposal was agreed with a budget increase of over 150% made available as there was the.
• Redefined the marketable base for Very Ireland so that it aligned with the UK brands, to improve the accuracy of customer contacts and potential opportunity through selection refinements
• Owner of the fortnightly process used to send promotional offers to lapsed customers (of the UK brands) who have not purchased in the current season
• Identified issue with promotion code used within a marketing communication for a gaming offer. Pulled together evidence, working alongside Customer Care and Marketing teams to ensure impacted customers were credited.

Liverpool, England, United Kingdom

Highlighted problem and subsequently worked with Issue Management to ensure the return of fees to customers that had been charged for direct debits that had been rejected on numerous consecutive occasions but which the business had failed to cancel

Liverpool, United Kingdom

• Key analytical support (within Adjustment project team) ensuring regular visibility to stakeholders of adjustment level reporting, success of control implementation and trial evaluation
• Developed weekly dashboard and exception reporting to ensure senior management had year on year comparison of adjustment code volume usage and value highlighting any changes in their performance
• Investigated with support of project team any performance changes or issues identified by this reporting… Show more Key analytical support (within Adjustment project team) ensuring regular visibility to stakeholders of.
• Investigated with support of project team any performance changes or issues identified by this reporting and provided feedback and findings to leadership team
• Provided in-depth analytical support on several remediation pieces of work and projects such as:o Recuperation of over £500k of advanced credit given on 2-man delivery items that were unable to be collected and.
• Collaborated with Finance to calculate and explain the annualised benefits of the Adjustment project Show less

Liverpool, United Kingdom

• Targeting and testing Subject Matter Expert supporting the optimisation of existing marketing activity through analysis and recommendations. Worked alongside FS teams to develop and enhance profitability of their.
• Undertook deep-dive analysis into AW18 and SS19 DM brochure activity. Subsequently proposed the removal of unprofitable segments to reduce costs and optimise value and marketing spend ROI
• Provided analytical support and produced proposal documents to… Show more
• Provided analytical support and produced proposal documents to assist the FS team when legislation changes meant that automated credit limit increases (CLI) could no longer be added to the account of a customer without.
• Worked in partnership with Marketing to simplify Littlewoods Ireland customer contact programme. This revised approach meant the selection criteria became simpler to implement and results were easier to understand
• For use within Offsite Digital Targeting built potential segments based on engagement and value (for both Cash and Credit customers) where spend could be amended across existing account base to test hypotheses

Halifax, West Yorkshire, United Kingdom

• Key insight and research business partner to senior stakeholders across Marketing, Motor Insurance & Protection. Working with them to identify opportunities to improve business performance and customer experience
• Headed multi-functional team to review and rebuild (alongside our external supplier) the online Brand Tracking survey Lloyds Banking Group used to better understand key customer metrics of Trust, Consideration &.
• Drove forward revitalisation of marketing campaign… Show more Key insight and research business partner to senior stakeholders across Marketing, Motor Insurance & Protection. Working with them to identify opportunities.
• Drove forward revitalisation of marketing campaign reporting across insight teams by developing roadmap and then leading overall delivery
• Led insight driven redevelopment of Motor Insurance below the line marketing strategy to support business desire to increase market share by optimising the spend relative to customer need
• Defined improved digital lead-based marketing strategy for Protection team based on study of customer life stage rather than previous use of a one-size-fits-all approach

• Main contact to drive the use of segmentation in the development of new products and marketing activity by the use of insight for better customer understanding
• Managed cross-functional team (across product, finance and channel) to develop an innovative customer-driven and co-created proposition for the Current Account market
• Developed idea further and subsequently presented the findings to senior management to help them understand the behaviours and feelings of this specific… Show more Main contact to drive the use of segmentation in the.
• Developed idea further and subsequently presented the findings to senior management to help them understand the behaviours and feelings of this specific customer base and their desires and requirements from a new.
• Revitalised the awareness of market segmentation across the bank by the creation and subsequent hosting of knowledge sharing and immersion sessions for senior stakeholders
• Consequently drove the widened use of segmentation in marketing activity, insight and research (including teams such as Wealth & Car Finance that had previously not seen the benefit of a segmented approach)

• Created and embedded robust and collaborative relationship between media buying agency and internal advertising teams to ensure above the line marketing campaigns generated required objectives in terms of reach and spend
• Developed innovative Excel based solution using both internal customer data and external market data to optimise the purchasing of TV advertising space
• Successfully adapted this optimisation approach to use for purchasing of press and radio activity Key… Show more
• Successfully adapted this optimisation approach to use for purchasing of press and radio activity Key Achievements
• Benefits of up to £1M incremental NPV per TV campaign
• Cost savings of at least 5% and increased reach by up to 22% per Press campaign Show less

• Managed six figure project to deploy Marketswitch optimisation software
• Formed, developed and led the project team that rolled it out across Lloyds Banking Group
• Negotiated with the respective product teams for the use of their budgets within the tests. Results of the test saw uplift in profitability of up to 7% from the mailings
• Ran project to test and then subsequently implement Attensity (text mining software) for the use of NPS team to replace manual tasks and improve… Show more
• Ran project to test and then subsequently implement Attensity (text mining software) for the use of NPS team to replace manual tasks and improve understanding of free text feedbackKey Achievements
• Benefits of well over £5M from the use of Marketswitch

• Transformed the understanding of direct mail activity at Lloyds TSB by producing automated response reporting tools using SQL & Excel to monitor ROI for all the key products and service channels Key Achievements
• Cost savings of up to 20% were obtained after utilising the models

• Managed project to implement bespoke software to select most profitable customers for specific offers
• Implemented new data transfer policy between GUS and third parties to ensure data compliance

• Developed credit scorecards to reduce the levels of bad debt generated by home shopping applicants
• Built models to improve timeliness of the planning and budgeting process of the twice yearly customer recruitment campaigns

• Improved KPI monitoring by implementing the use of spreadsheet models
• Negotiated with senior managers their annual production targets for inclusion in KPI documentation

Postgraduate Diploma, Diploma In Marketing

Analysis & Evaluation and Strategic Marketing Decisions: B (Credit) Managing Marketing Performance and Strategic Marketing in Practice: C.

Bsc (Hons), Mathematical Science With Management

Class: 2.1 Main topics: Operational Research Management Science