Something new...

Recharging after almost 6 years all-out. Doing freelance projects to find a good fit for my next full-time role. Helping leaders make progress on thorny operational challenges, coherence building, and the simple (but hard) stuff. In-house and public workshops. Reach out if interested.

Supporting Toast's mission—empower the restaurant community to delight guests, do what they love, and thrive—by enabling our talented product teams.

Help people make better products.

* Facilitation: Design studios, story mapping, journey mapping, personas* Survey design and analysis* Field research* Remote and in-person moderated usability testing * Unmoderated mobile diary studies* A/B testing, click stream analysis

Helped small to medium sized startups with: Lean Startup, experiment design, user research (qualitative and quantitative), achieving product/market fit, market validation, etc.

Product: Consumer-facing bookmarking / saving service for online banner advertisementsGoals/Approach: Drive ubiquity of product in the online ads ecosystem, and discover and iterate on core value proposition for consumers. Assume product owner role, grooming backlog and generating user stories for teams ranging from 4 to 12 engineers. Transitioned from waterfall project life-cycle to iterative/agile. Extensive usability testing with lo-fi mockups, prototypes, in person interviews, and video interviews. Strong reliance on analytics including Google Analytics and ClickTale. Outcome: Voted by Click Z as a “must have” for 2012 campaigns. Ad tech integrations including DoubleClick for Advertisers, Atlas, Point Roll, Media Mind, Flash Talking, and Safecount. Conversion flow improvements resulting in 3.5x increase in sign ups, and 8x increase in site ad impressions. Successful implementations by major brands including American Express, FedEx, Verizon Wireless, WalMart, Ford, New York Times. Over 100m impressions daily, with 800,000 unique users for 2011.

Products- NY Health Access, a resource for advocates, caregivers, and consumers on public health insurance programs in New York State. (http://wnylc.com/health/)- Health Care Case Management Tool. Highly customized Salesforce implementation.

Product: Real estate broker commission factoring application prototype using Ruby on Rails

- Produced sales and marketing presentations for MTV, Nickelodeon, Bravo, Comedy Central, and MLB- Worked directly with senior executives to improve overall flow of presentations.- Consistently met deadlines despite frantic production schedules- Won repeat business from key clients. Known as “go-to” vendor for important presentation projects

Product: Last Call, a mass-market bartending game (CD-ROM)Goals/Approach: Create entertaining and compelling bartending game for casual gamer market. Create sophisticated bartending training simulator with branding opportunities.Outcome: Managed ten-person team of animators, UX designers, and programmers. Commercial release with positive reviews in mainstream press. Localized title for German and French markets. Established fan site. Negotiated potential deals with large beverage distributors and bartending training companies.