Oversee the marketing strategy for the U.S. FSS channel. Drive the ideation, design, and execution of animations, promotions, eventing, and merchandising. Create and develop strategic partnerships that drive traffic and increase brand awareness. Work closely with digital, social, and e-commerce for optimized omni channel experience. Partner with global team on creative design and adapt locally for regionally relevant on-brand experience. Develop and execute the ongoing evolution of the consumer and loyalty journey. Direct reports: Visual Merchandising Director, Retail Marketing Project Manager, and Freelance Designer.

Designed and developed strategic marketing programs and eventing for 80 FSS that drove awareness and increased sales. Created outreach strategies that bring new customers into retail stores including geo targeting, paid search initiatives and likeminded brand partnerships. Supported the development, reporting and communication of retail store KPI’s to the business teams on a continual and consistent basis. Implemented and maintained merchandising programs for all retail stores partnering with the creative team. Leveraged creative abilities through accurate project briefing to generate new ideas and concepts that increase FSS business. Direct Report: Coordinator, U.S. Retail Marketing & Merchandising.

Worked closely with cross-functional teams to create cohesive omni-channel consumer experiences to support key launches, regionally relevant activities, and makeup artist tours. Oversaw Global Pro Makeup Artistry program and guided brand positioning and training content for workshops and master classes. Drove the sourcing, development, and certification process for innovative devices and merchandizing elements. Presented event concepts and demonstrated service animations at global meetings in APAC, EMEA, and NOAM. Managed all department programs, projects, and offerings. Direct report: Associate, Global Consumer Marketing & Artistry.

Created key concepts for omni-channel consumer experience including app development and brand partnerships. Worked closely with Creative and Merchandising Design teams to develop holistic / consistent program assets. Drove the sourcing, development, and certification process for innovative devices. Oversaw on-site logistics and presented at global meetings in APAC and EMEA.

Managed the writing, development and creation of event concepts to support key launches and lifestyle events. Oversaw tracking and timelines for all global programs and offerings to markets. Acted as a liaison between region point people (NOAM, APAC, LATAM, EMEA, and Travel Retail) and Creative. Identified opportunities at point of sale for unique and innovative vehicles.

Supported M·A·C FSS business by managing the coordination of construction, renovation, repair, and operations of 150 FSS locations in U.S. & Canada. Worked closely with field management, cross-functional teams (Store Design, Visual Merchandising, Events, Loss Prevention, Legal, IT, and Accounting) and third party vendors to facilitate operational objectives within the FSS environment. Direct Reports: Associate and Coordinator, North America Retail Store Operations.

Worked closely with Managers & Assistant Managers of FSS Operations and cross departments within the M·A·C brand and Estee Lauder Corporate to optimize operations and logistics related to banking, security, policy & procedure, repair & maintenance, and health & safety for FSS. Managed the following programs for 150 FSS in U.S. & Canada: Gift Cards, Housekeeping, and Drinking Water. Sourced and hired new vendors to continually improve existing systems. Worked directly with national vendors to coordinate service calls, preventative maintenance, diagnostics, and estimates. Oversaw scheduling of operations training program for store management. Managed supply program for new stores, including UPS account set-up, Staples and maintenance supplies. Tracked project status and spending in eWork order system and SAP. Helped manage vendor partnerships and invoice process.

Overarching Business Strategy: Founded independent record label. Signed and launched NYC-based band The Diggs via strategic online marketing and public relations campaign. Sourced and secured global distribution and licensing agreements. Hired and managed vendors, including music producer, master engineer, recording studio, public relations agency and booking agent, to produce recordings and launch three albums, while monitoring project budgets.Daily Responsibilities: Managed all public relations and marketing initiatives. Handled press requests and secured significant media coverage, including broadcast, radio, print and online placement. Worked closely with talent buyers and booking contacts at New York venues. Executed licensing deals with Saturn Sky and Pepsi for commercial usage rights. Secured and managed distribution contracts with Fabtone Records (Japan) and Glanzzeit Promotion (Germany, Switzerland, and Austria). Developed website content.

Developed strategic marketing campaigns and executed launch campaigns for new service platforms that contributed to annual increases in new institutional customer agreements. Integrated and managed design and production of print and electronic marketing materials. Organized and monitored household-goods shipments. Assisted residential mortgage originations, processing, commitments, closings, sales and deliveries. Coordinated residential appraisals and reviewed appraisals completed by others. Created new partnerships with real estate brokers and moving companies. Managed existing account relationships. Continually implemented new strategies to meet client needs and improve service.