Achieved 169% increase in franchising leads for Del Taco and 92% increase for Jack in the Box from FY22 to FY24, driving significant growth in franchise development efforts.Responsible for creating brand awareness and generating leads for the Jack in the Box and Del Taco franchise opportunities, through properly curated content and multiple channels, that attracts, engages, and motivates marketing qualified leads (MQLs) and sales qualified leads (SQLs) to inquire and enter our sales process funnel.Plans and manages national and targeted marketing strategies for lead generation/franchise recruitment, including implementing tactics to create brand awareness of franchise opportunities; develops marketing campaigns that are focused on building a pipeline of franchise candidates aligned with the company’s franchising and license development strategy; sources and follows-up on marketing opportunities and outreach; and attends industry events, conferences, and trade shows to promote the Jack in the Box & Del Taco brands.

Increased MQLs by 76% via targeted content marketing campaigns leading to a +12X uptick in our sales pipeline. Drove 176% growth in organic search traffic by writing blog articles, producing videos, and improving SEO for the Jack in the Box and Del Taco franchising websites. Responsible for playing a key role in building brand awareness about franchise opportunities with search engine optimized articles, videos, and website pages to attract, engage, and delight marketing qualified leads (MQLs) and sales qualified leads (SQLs) across integrated marketing and communication channels.• Develop and execute cross-platform content marketing strategies that drive lead growth to meet monthly/quarterly/yearly KPI metrics.• Write new content that engages target audience across multiple digital platforms.• Use the Inbound Methodology to develop content designed to attract, engage, and delight leads across the marketing and sales flywheel through multiple channels.• Collaborate with cross-functional internal contributors and agency partners to curate blog articles, videos, and website pages then share across digital marketing channels.• Write copy for eBooks, white papers, social postings, webinars, presentations, videos, drip campaigns, etc.• Monitor and track performance of content through online tools such as Google Analytics, Wistia, HubSpot then respond to areas of high and low traffic accordingly.• Use data to make informed decisions on how to drive higher lead engagement from the top to bottom of sales funnel.• Design and develop content editorial calendar then rank upcoming articles by level of importance.• Track latest trends and themes impacting the digital marketing and franchise recruitment space.• Demonstrate ability to think outside the box and generate original ideas paired with effective storytelling.

Develop and execute multi-channel marketing strategy to increase brand awareness and drive sales growth leading to 20% year-over-year increase in revenue.• Conduct market research and analyze data to identify target audiences, develop customer personas, and create targeted campaigns.• Collaborate with cross-functional teams including product development, sales, and customer service to ensure marketing efforts align with company goals.• Responsible for updating company website pages, creating email marketing campaigns with Constant Contact, and publishing social media posts.

Increased annual revenue from $36M to $65M (80% Increase) and generated an average of 1,000 sales qualified leads per month with an 80% close ratio. Achieved 20:1 ROAS on seven-figure Google Ads budget by optimizing campaigns for keywords, targeting, and bids. Reported to vice president of marketing and managed in-house videographer.• Answered questions with educational articles and videos to build trust, generate leads, and improve close ratio.• Interviewed subject matter experts then researched, wrote, and published search engine optimized articles.• Built automated workflows in HubSpot to nurture leads throughout the buyer’s journey with marketing emails.• Managed seven-figure digital advertising budget and created targeted campaigns on Facebook and Google.• Mentored in-house videographer and assisted with brainstorming ideas, writing outlines, and editing videos.• Developed content calendar and ranked upcoming articles and videos by level of importance in Asana.• Optimized existing content by creating a better user experience and improving SEO performance.• Designed graphics in Photoshop and updated website/landing pages on the backend of Wordpress.• Immersed myself in the Furniture Industry to understand target audience & buyer personas.• Analyzed data to make informed decisions on how to drive higher engagement and conversion rates.• Owned the overall content strategy then measured and reported on the success of digital marketing campaigns.

Served on a team tasked with introducing RYOBI MHI Offset Presses to the Print Industry across the United States and Canada. Built a positive brand image with customers, prospects, employees and the public.• Raised brand awareness by developing campaigns, writing press releases, and creating social media accounts.• Developed a community of raving fans with our exclusive website and Facebook Group for RYOBI MHI users.• Oversaw the creative, design, and messaging of print advertisements for industry magazines.

Strategically developed, implemented, and oversaw comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. Bolstered average monthly leads by 500% leading to $1.3M increase in annual revenue.• Built, updated, and optimized website content to increase organic search traffic and generate leads.• Established industry expertise across social media channels by posting updates and responding to followers.• Produced customer testimonial videos to raise brand awareness and increase product knowledge.

Redesigned the company website, logo, and branding materials. Successes include generating new business by implementing Constant Contact email marketing software.• Collaborated with Sales Team to create content for weekly email marketing campaigns.• Updated website and posted on social media to notify followers of new products, offers, and events.• Improved database efficiency by integrating multiple lists of customers and prospects into Constant Contact.