Mobile apps & desktop product design.

Working with the Boeing Creative Services group to plan and execute the build out of large scale digital engagements. Helped to establish and develop a UX practice inside of Creative Services.Key Achievements:Built teams and led the concepting, UX/UI design, and front-end development on the following projects.Enterprise Analytics Platform: A data analytics platform that was designed to allow Boeing’s senior leadership to analyze the financial and operational wellbeing of the Boeing Company. The platform serves as a single point of access for all of Boeings KPIs. This work was done in partnership with the Boeing IT department.Broadband SATCOM Applications: Two different broadband Multi Chanel Terminal applications that were designed and developed in coordination with the Boeing Phantom Works team. These MCT applications enable Boeing’s government and military customers to monitor and manage broadband satellite connections in real-time on any platform in the theater as well as from the Network operations center.BGS Go To Market Experience: This was an initial concept for an online digital marketing and e-Commerce hub for Boeing Global Services. The goal was to synthesize down multiple online experiences into a single comprehensive property. Aviation companies would be able to use this marketplace as a hub for all of their aircraft servicing needs.Modeling and Simulation Environments: These applications were designed in partnership with Boeing’s Flight Simulation and Software Lab, for use by Boeing’s Design Engineers. They will be used to design, model, simulate, and validate the next generation of Boeing airplane concepts using Model Based Engineering principals and the Digital Twin.

Working with Modifi's engineers I re-designed and re-architected the user experience for the customer dashboard as well as the admin tools for Modifi's initial offerings . I also updated Modifi's digital identity and brand positioning. This included a re-design of Modifi's online presence and the re-design of Modifi’s logo.Modifi is an "Internet of Things" startup that connects sensors to cell phones, enabling customers to get relevant (filtered) data from remote places.

CLIENTS: Cessna, Biogen, athenahealth and Baxter Directed the design and UX for large-scale responsive website builds, as well as multiple corporate rebrands, print campaigns, online media and mobile app engagements. I managed all of the creative work and led multiple teams of Art Directors, UX Designers and Copywriters.Key Achievements:Created a new brand and concepted a new corporate positioning for Cessna “We Have Your Jet”. Defined digital customer-personas, redefined the corporate identity and re-concepted digital user-experience. Redesigned and developed Cessna’s brochures, DM and print ads. One of the highlights was creating a cover wrap for a Fortune Magazine print campaign that ran for four months to a targeted audience.Led the creative direction and development for the re-branding of Biogen a Boston based Biotech Company. Redesigned the corporate positioning, logo and identity guidelines. Additionally we designed and developed a large-scale corporate website that is totally responsive and ADA compliant.

CLIENTS: Bank of America, Aflac, Staples, Stop & Shop and AstraZenecaTeam leader on multiple high profile client projects. Concepted and developed large-scale websites as well as rich media advertising and print advertising. Mentored Art Directors and Designers.Key Achievements:Helped to lead the design and development of Bank of America’s new corporate responsibility enterprise website, a massive responsive-design website encompassing daily news, corporate videos, investor relations and social media content from all of Bank of America’s holdings including Merrill Lynch and U.S. Trust. Created multiple digital campaigns to drive traffic to the new site. Earned Creative Director role on Cessna global rebrand project after successful pitch. Hired my direct staff as well as built team with internal resources. Promoted to creative director after successful delivery of the new Cessna website – the first piece of the global rebranding process.

CLIENTS: Oral–B, Gillette, Duracell, Holiday Inn, TIAA CREF and BraunConcepted and produced flash-based websites, rich media advertising, pitch work and online marketing materials. Key Achievements:Led the design and development of the Holiday Inn Racing website. Concepted the information architecture and usability of the website as well as designed and animated the user interface. Oversaw the video production for all of the demo videos on the site. Concepted and created multiple digital engagements aimed at directing users to the new website.

CLIENTS: The Noble Foundation, Phillips Electronics, Tiger Woods and Serena & Venus WilliamsDirectly responsible for the art and creative direction for all of IMG Media's North American clients. Managed team of designers as well as HTML and content developers. Designed and concepted large corporate and athlete websites. Responsible for hiring of my direct staff.Key Achievements:Earned/assigned ownership of the North American creative after being with IMG Media for one year.