• Led the development and implementation of cutting-edge XR solutions across diverse industries, including medical, education, enterprise, and entertainment, leveraging expertise in virtual production, robotics, AI, blockchain, and hyperledger technology.• Led the development of IM'N, a decentralized XR platform with a built-in NFT marketplace, designed to revolutionize content creation and fan engagement. • Designed and implemented a tokenized ecosystem for IM'N, applying economic principles to ensure a sustainable and engaging virtual environment. • Developed and defined CX personalization and QoE metrics for navigating premium content via integration of machine perception systems aimed at capturing/delivering audio and video data streams, for the benefit of moving beyond personas, increasing transparency and building customer trust.

• Led the product strategy and development of a subscription management as-a-Service platform, integrating data analytics, marketing automation, and customer success capabilities to personalize the customer journey and drive API usage.• Drove the strategic vision and roadmap for multiple initiatives, including consent management, in-app mobile payments, and customer lifecycle management, resulting in increased customer engagement and revenue growth.• Collaborated with cross-functional teams (engineering, UX, marketing) to design and launch new features and services, including in-app payments, loyalty programs, and on-demand services.• Managed core technical teams throughout the API-first development lifecycle, ensuring timely execution of program deliverables and fostering an inclusive environment.

Managed the priorities of NBA Digital’s Sports Emmy® Award winning app and Direct-to-Consumer streaming audio/video platform end-to-end across WarnerMedia.• Owned the product roadmap and technical requirements for NBA Digital's streaming audio/video platform across 21+ platforms (web, mobile, gaming), delivering best-in-class experiences for NBA.com and League Pass. • Drove the launch of NBA's Optimal Game Experiences, leveraging streaming cloud workflows and AI-powered video to personalize fan engagement and increase ad inventory growth by 34%. • Collaborated with cross-functional teams to standardize the data model across all platforms, ensuring data integrity and eliminating tracking inconsistencies. • Improved customer experience and quality of experience (QoE) by leveraging New Relic and Conviva's AI analytics tools to optimize video delivery and player performance. • Led brainstorming and planning sessions for CMAF, transition from CSAI to SSAI (Yospace), LL-HLS, RTMP video and advertising infrastructure workflows including design, phased buildout, testing, LoE, and coordinated planning for beta-testing, PoCs and future production releases.

• Partnered with cross-functional internal and international teams and platform vendor partners (e.g. Newtec, Id3as, Dejero) to drive product strategy for next-gen media and broadband networks• Advised and collaborated with Strategy and Innovation teams RFI/RFP efforts for new initiatives related to Satellite as a CDN, Over-the-Top (OTT project), solving middle-mile, live-linear video delivery QoS/QoE challenges utilizing Open-Source technologies, monitoring tools Kibana, Dynatrace, micro-services, and orchestration for connected-car and direct-to-home use cases, resulting in 30% faster time-to-market and field trials.• Partnered with internal teams to defined support escalation, incidence resolution/SLAs and operations flows for next-gen content distribution over satellite for Dejero's CellSat service that intelligently blends 4G and LTE cellular connectivity from multiple mobile network providers with Ku-band IP satellite connectivity.• Leveraged AWS & Azure cloud architectural experience to bring a standards based approach of ETSI (EU cloud standards) functional and non-functional requirements, analyze data privacy obligations with respect to the PII, processed by the cloud services, and advised security on privacy requirements.• Led product, infrastructure, network and engineering team to analyze, track & harmonize key partner roadmaps and establish SLA targets / thresholds based on various services, platform capabilities & business objectives.

Collaborating with strategy & innovation, development engineering and product teams to provide management oversight on internal programs and to develop the product road map and deliverables required from media ecosystem partners across the Intelsat network.• Contributing to define next-gen service offerings and initiatives in IP content distribution, Over-the Top (OTT), HD, 4K, live-linear video streaming, CDN, service orchestration /automation, cloud, containers and managed services, to ensure the highest performance, QoE, most reliable and secure communications globally within Intelsat's globalized network.• Led the ecosystem management role and translated client needs into technical requirements for the Prism™ program, supporting a multi-protocol video, voice and data transmission over fiber & satellite, supported by Newtec. • Led the agenda for the Prism OU platform upgrade plan with Newtec resulting in a successful market launch.

• Drove the product vision and business case for video collaboration and telepresence solutions, leveraging partner capabilities from Cisco and Vidyo Cloud. • Collaborated with network engineering, product marketing, and legal to refine product strategy, driving product requirements and defining OSS/BSS for personal video collaboration and telepresence.Managed strategic vendor relationships and oversaw the P&L, conducting deep-dive evaluations and initiating procurements through RFI/RFP processes.• Drove the analysis of ITIL process-flows for service-level assurance, incidence response, and licensing of infrastructure for stable, scalable, and cost effective streaming video, and telepresence solutions.

• Supervised and mentored implementation teams including field service engineers and 3rd-party contractors in $3-10MM systems integration projects designed for the distribution, embedded WindowsOS touch control and integration and HD/4K monitor and HD/4K robotic camera devices for viewing of medical images and HD video for DICOM, HIPAA and SOC-2 compliant devices, telepresence, file-sharing, archiving and consultation used for GI, ENT, Cardiac, Pulmonary, MIS and telemedicine.• Led planning, integration implementation and supported Surgical and Integration sales at trade shows including AORN, SAGES, AUA and ATS performed demonstrations of the product for customers and internal team members at on-site hospital product shootouts, demos and conferences that directly led an aggregate 124 million dollars in sales.• Led the planning and deployment of the first high-definition Endoscopic live video transmission of a laparoscopic surgical procedure over satellite to a National medical convention in Las Vegas.• Managed systems design reviews, User Acceptance Tests (UAT), Validation and preparation of software releases recorded in the Design History File (DHF) and the Device Master Record (DMR), to ensure the Design Control Process was compliant to FDA and ISO regulations.

• Hands-on digital audiovisual systems integration, implementation, testing and validation of hybrid OR DICOM imaging. MPEG-2 and H.264 video codecs, Vaultstream DICOM integration with PACS/EHR and other data storage solutions in areas of specialty including Gastroendoscopy, Otoendoscopy, Bronchoscopy, vitals tracking, and CT systems including Steris, Intuitive Robotics, Seimens, GE and Philips integrated surgical healthcare solutions.• Received highest J.D. Powers customer ratings from stakeholders in leading mission critical medical integration projects from pre-sales, to go-live of digital OR imaging platforms, video streaming codecs, and command/control for minimally non-invasive surgery and perioperative procedures.

• Led technical teams and owned the delivery of software development of ad infrastructure for Peer-to-Peer (P2P) .NET content management and publishing platforms (CMS) including Microsoft - Atlas Ad Manager, Yahoo-Right Media and services employing XML-data servers and APIs that enabled the monetization of hundreds of high traffic premium, branded rich-media micro-sites and web apps.• Improved sales and marketing operations by implementing Salesforce CRM/SaaS automation, front-end UI/UX workflow customization and integration of ad campaign insertion orders, reducing usage of email and offline contract documents over 70%.• Supported and trained ad sales team in marketing and monetizing premium content brands across hundreds of high traffic micro-sites, web apps and social media channels while managing top-tier device and technology partners, delivering video ad server technology integrations with Tremor Media, SpotXchange, YuMe and agency brands with co-branded campaigns including State Farm, Coca-Cola, Sprint, Pepsi, Jay-Z, 50-cent, and American Eagle, resulting in a 400% increase in total revenue in 6 months.• Led strategic planning, design and software development of user registration conversion experiences that collated relevant user ID marketing data to target audiences, querying hundreds of similar attributes per ad impression to existing online behavior profiles including interests, geo-location and demographics resulting in a 20-fold multi-tiered eCPM lift, increased brand loyalty and brand safety.

• Led business development, digital strategy, content production for clients including Tyler Perry Productions, Georgia Bar Association, Murad, Southern International Press Center, and Georgia Music Industry Asso.• Pivotal in negotiating $3.1 million dollars in publishing and marketing agreements with publishers including Warner Brothers, Warner Chappell Music, Sire, EMI Music, Westbound Records and many indie publishers.• Forged partnerships and built trusted relationships as a systems integrator and reseller with leading technology and media companies including Apple, Radius, Adobe, and Waves increasing annual revenues to 107% to goal.• Deployed and managed Apple/Darwin-QuickTime streaming video servers, ad operations and web analytics on locally hosted OpenAds/phpAdNew ad server and 3rd-party affiliates across a network of web publishers.