Leading UX and Research for a new project at Amazon. Read more about it here: https://www.aboutamazon.com/news/company-news/amazon-hyundai-partnership

Led a multi-disciplinary design system team across core shopping experiences. Core focus areas include writing the team's charter, three-year plan, hiring, developing and promoting talent. Establishing routine business reviews and operational metrics, and securing resources for qual and quant research to evolve the system based on customer and builder feedback.

Lead a global team of Amazon DSP product consultants focused on building trader proficiency on the Amazon DSP. The team has deep expertise in adtech, programmatic, and develop customers into proficient power users.

The US Auto Custom program supports the needs of automotive advertisers, including manufacturers (OEMs), dealer groups and dealers. I oversee the program, creating and improving business mechanisms, managing budgets, developing strategic plans, creating team policies, and managing goals. In this role I manage a program that is growing 80% YOY with reports across creative, design, technical and program management across 5 cities - working with internal and external partners across engineering, product, technology, legal, PR, sales and marketing. I am responsible for hiring and training new employees, identifying new business opportunities, increasing staff productivity and overall service. The focus of this program is launching unique solutions that accelerate innovation and disruption within the vertical that benefits customers.

Built the Design Technology team from scratch to a multi-million dollar strategic and production dynamo for our customers. My team conceives, builds and deploys bespoke experiences for some of the world's largest advertisers. I am responsible for developing custom solutions, prototypes, and products for brands and marketers around the globe. I expand Amazon’s use of proprietary and open source technology to develop solutions that allow marketers to make the most of their media spend on Amazon I oversee a global team of hybrid developers, technologists and designers that collaborate with the entire company in both delivery and thought leadership roles. I provide strategic and technical support for pitches to agencies, brands and marketers and I've been able to grow the practice into an integral part of our advertising offering. I also provide leadership and evangelism across Amazon for the Design Technologist role.

I managed a team across Seattle, Los Angeles, New York, London, Munich and Japan that focused on custom solutions, emerging experiences and products at the cross section of commerce and advertising. I program managed the custom development business and grew a team of one into a global department supporting 40% YOY revenue growth. I introduced the value of proactive prototyping for presales and the direction of custom solutions to scaled product offerings. I led the transition of Amazon into being the first major publisher to support HTML5-only ads WW and led a team of experts that pushed the boundaries across Web, Mobile and TV using technologies like Amazon Web Services, AR, VR, Gaming, Alexa, Sensors, and IoT.

As an author and speaker, I’ve grown comfortable discussing complex topics with diverse audiences. I bring a wide-range of perspective and experience from product development, design, marketing, operations and strategic planning roles to the conversation.IAB 2015 - Now I know my HTML5, next time won’t you build with me?http://www.iab.com/events/now-i-know-my-html5-next-time-wont-you-build-with-me/DevCon5 2013 LA - The Future of HTML5 Advertising.http://johnpercival.org/presentations/DevCon5/devcon5_gettingstartedhtml5_percival_hudson.pdfDevCon5 2013 LA - Getting Started with HTML5 Animation(Panel Discussion)IAB 2013 - HTML5 for Digital Advertisinghttp://bcove.me/xyk6i8w5DevCon5 2013 NYC - Still Waiting for HTML5 Animation?(Panel Discussion)DevCon5 2013 NYC - Getting Started with HTML5 Advertisinghttp://johnpercival.org/presentations/DevCon5/devcon5_gettingstartedhtml5_percival_hudson.pdfAdobe Max 2013 - Getting Started with HTML5 Advertisinghttp://tv.adobe.com/watch/max-2013/getting-started-with-html5-advertisingMobile Trends Conference 2013 - Mobile Rich Media Advertisinghttp://johnpercival.org/presentations/mobiletrends2013/JohnPercival_MobileTrends_Presentation2013.pdfAdobe Max 2011 - After Effects + Flash = Killer Rich Media on Any Screenhttp://tv.adobe.com/watch/max-2011-design/after-effects-flash-killer-rich-media-on-any-screenPointRoll's Innovation Roadshow 2011 (New York, Chicago, Detroit, Philadelphia)http://vimeo.com/32294487University of the Arts - Future of Flash 2011http://blog.johnpercival.org/wp-content/uploads/2011/11/deck.pdfAdobe Max 2010 - After Effects + Flash = Killer Rich Mediahttp://tv.adobe.com/watch/max-2010-design/after-effects-flash-killer-rich-media

While at Pointroll, I worked on our most strategic accounts to conceptualize and produce innovative custom work. As a leader within the third-party ad serving industry, I bridged the gap between creative and technical teams to support growth of our video advertising revenue 60% YOY. I developed new ad products and capabilities for marketers in social, commerce, out of home and personalized video ads. I traveled and spoke nationally to handle the research, development, prototyping, and product development -- through internal team training and release for the company. I participated in various IAB standards groups defining industry guidelines in areas of creative specs, HTML5, video ad delivery (VAST/VPAID) and MRAID.

Big Sky Audio was a major multi-room music production studio. For 10 years, I grew from an intern, production assistant to an engineer in our three production suites and live room. I handled live sound and production for Philadelphia radio stations, WMMR and WMGK, and for bands Third Eye Blind, Blackstone Cherry, and Shinedown to name a few. During my time at Big Sky, I learned video production and post production supporting music videos, infomercials, and feature films. This quickly ramped me in lighting, camera technology, color correction, editing, transcoding, and motion graphics.