John Espinoza Email & Phone Number

Austin Texas

I ensure the success of Neon Ambition clients with Creative Direction skills and experience in the following areas:Brand Development: I develop and maintain an engaging, appealing brand identity that resonates with the target audience. The brand development process typically starts with me developing Persona Research and often includes brand discovery through interview-based research. As the Creative Director, I ensure the brand’s visual language, messaging, and overall presence align with the company’s values and effectively communicate with prospects.Boosting Conversion: Neon Ambition’s roots are in SEO. As Creative Director, I utilize integrated design to combine various disciplines that contribute to conversion and support SEO efforts. Whether it’s graphic design, UI/UX design, or motion design, I ensure that they work together cohesively to create a unified and consistent user experience. I oversee the design components to make sure they use conversion best practices, and align with the overall brand and strategic goals.Design Process:I use design thinking that I have developed over my 20+ years of experience with an approach to problem-solving that emphasizes empathy (understanding the target audience and problems they are trying to solve, and creativity. By understanding prospect needs, I prototype solutions using Figma, Adobe Creative Suite, or MS Office and iterate based on feedback. I also lead internal and client teams in understanding and applying brand themes to guide the design. Common software tools I use include Photoshop, Illustrator, InDesign, Figma, HubSpot, and Active Campaign, to name a few.

Greater Los Angeles Area

I serve clients who want to grow, by providing lead generation and customer acquisition, client engagement, and creating a competitive advantage. Creative solutions include:• Website Design and Development (Wix, Squarespace, Wordpress)• Website Demand Gen (Call-to-Action, Forms, Funnel Optimization)• Landing Pages• Content Marketing (Guides, Checklists, Solution Briefs, Whitepapers, eBooks• Videos (Based on Agency TV production experience and teaching at Art Center College for 15 years)• Mapping Customer Journey to develop an Inbound Marketing Strategy• Blog Campaign (Strategies, Calendars, Execution) • Implementing a campaign and tracking results• Campaign reporting• Trade Show Campaigns (Booths, Flyers, Online Campaigns)I have multiple HubSpot Digital Marketing Certifications including:• Inbound Marketing• Marketing Software• Inbound Sales• Agency Partner CertificationI also help clients grow by developing:• Brand positioning and brand profiles• Buyer Personas • Corporate IdentityClients Served Include:TRANSPORTATIONAgility Corp. LogisticsMetrolink TrainsOrange County Transit AuthorityUTi WorldwideTECHNOLOGYAffinity SolutionsCiscoVisibility.OneGOVERNMENTCenter for Contract ComplianceCity of PasadenaWest Basin Management DistrictHEALTHCARECalifornia HospitalCatholic Healthcare WestPasadena Public Health DepartmentNON-PROFITOld Pasadena Management DistrictJVS (Jobs Vision Success)Pacific Sun Solar ElectricTools I am proficient In:• Indesign• Photoshop• Illustrator• PowerPoint• WordI lead a team of developers to design and implement a SaaS platform for our logistics client that utilizes GIS (Geographic Information Systems) data to map service solutions.

Greater Los Angeles Area

Working In-House and on staff for top ad agencies, McCann-Erickson, Dailey & Associates, Disney Consumer Products. Clients Experience Includes: Hilton Hotels, Lockheed, Nestlé, ESPN, Honda Motorcycles, UTI Global Logistics, Disney. • Deep experience in creating branded campaigns in television and out-of-home media.• Developing creative based on brand strategy.• Making client presentations.