Responsible for gemstone and diamond product development and sales to the most prestigious US retailers such as Kays, Zales, Jared, Fred Meyer Jewelers and more. Cirari is a leading designer and manufacturer in the gemstone and diamond jewelry industry, offering precious and semi-precious stones in a variety of different cuts and designs. The Cirari collection is finely crafted with exquisite style and competitive prices to meet every woman’s demand. Cirari is committed to providing superior quality and craftsmanship in every item.Cirari has quickly become a luxury red carpet brand worn by top Hollywood starlets including Jennifer Lopez, Gwen Stefani, Kristin Cavallari, Eve, Andra Day, Jessie J, and Allison Janney. CIRARI designs have also been seen in "People" Style Watch, "Tatler", "Sophisticated Living", "Hamptons", "The Knot", and most recently on the cover of "California Wedding Day".CIRARI features a vast array of exotic precious gemstones and vibrant, lustrous diamonds caressed with the shimmer of yellow, rose & white gold. Cirari's extensive collections include both classic and modern looks to meet the needs of today’s fast-changing fashion demands, while providing timeless pieces that will endure.

Summary:Dynamic jewelry consulting professional with a proven track record of driving strategic transitions and maximizing market presence for luxury brands. Specializing in guiding clients through the shift from retail to direct-to-consumer models, leveraging proprietary websites, social media platforms, and online marketplaces. Expertise in merchandising strategies to develop popular price-pointed lines, particularly in 14K diamond bridal and fashion jewelry segments.Key Responsibilities:Collaborate closely with luxury brands to develop and execute strategies for transitioning from retail sales to direct-to-consumer models.Provide comprehensive marketing expertise to optimize brand visibility and engagement across proprietary websites, social media channels, and online marketplaces.Offer strategic guidance and support in the development of popular price-pointed lines, focusing on 14K diamond bridal and fashion jewelry segments.Conduct market research and analysis to identify emerging trends and opportunities within the jewelry industry.Drive initiatives to enhance product merchandising and positioning, ensuring alignment with target audience preferences and market demands.Deliver actionable insights and recommendations to clients to facilitate informed decision-making and sustainable business growth.

Results-driven personal trainer with extensive experience as a Tier 3 Trainer at Equinox Rockefeller Center Club and independent personal training. Specializing in boxing coaching, strength, and resistance training, FMS (Functional Movement) assessments, middle & senior fitness, and weight loss. Committed to helping clients achieve their fitness goals through customized workout programs, tailored nutrition plans, and ongoing support and motivation.Key Responsibilities: Provide personalized training sessions and programs tailored to individual client needs and fitness goals.Utilize expertise in boxing coaching to enhance clients' cardiovascular fitness, coordination, and agility.Design and implement effective strength and resistance training routines to build muscle mass, improve endurance, and enhance overall physical performance.Conduct comprehensive FMS assessments to identify movement imbalances, weaknesses, and areas for improvement, and develop corrective exercise strategies.Specialize in middle and senior fitness training, focusing on functional movements, balance, flexibility, and injury prevention.Offer guidance and support in weight loss efforts through targeted workouts, nutritional counseling, and lifestyle modifications.Maintain a high level of professionalism, accountability, and client satisfaction through ongoing communication, progress tracking, and program adjustments.Skills & Qualifications: NASM Certified personal trainer with a proven track record of success.Extensive knowledge and experience in boxing coaching, strength, and resistance training methodologies, and functional movement assessments.Strong understanding of nutrition principles and their role in supporting fitness goals and overall health.Ability to adapt training programs to accommodate clients of all fitness levels, ages, and backgrounds.Excellent communication, motivation, and interpersonal skills, with a passion for helping others achieve their fitness aspirations.

Recruited by CEO to reinvigorate down trending retail accounts and develop a direct-to-consumer brand initiative through Amazon 3P, marketplaces, and DTC websites. Direct sales responsibility for Wal-Mart and JCPenney, managing over $10M in sales. Opened new client distribution channels with Macy’s, Ross Simons, and wholesalers. Created new channels to liquidate distressed merchandise to maximize cash flow and recovery.Built and managed a marketing team to build brand stores on Amazon, eBay, and Wal-Mart Marketplace as well as developed an online retail brand website. Worked extensively with merchandisers, designers, and marketing team to develop trend-right products and compelling marketing strategies.

Orchestrated the re-invention of an entire organization, generating relationships with new accounts, creating varied outlets for extra inventory, elevating profitability, and designing policies and procedures. Verified all organizational objectives aligned with business goals and objectives. Opened 12 accounts within four months, including distribution channels that encompassed online sites, television outlets, and catalog retailers. Served as an on-air guest for QVCGermany and QVCUK. Resolved challenges in a difficult retail environment, increasing overall volume by 23%.Traveled extensively to India and Thailand to develop diamond, gemstone, silver, and body jewelry lines that aligned with mass merchant and chain retailers.

Manage all sales and marketing functions for this 20-year-old major jewelry design and manufacturing operation. Responsible for opening new major retail accounts and increasing business with existing accounts; developing new outlets for in-stock and excess inventory while increasing profit recovery; revamping the sales and marketing team; creating policies and procedures; developing standardized presentations and reports across five brands within the company.Key Achievements:Opened Zales.com: 350 new skus launched in January 2010 with prominent placement for Valentine's Day, Mother's Day and Holiday 2010.Opened Belks' gold, diamond and gemstone business: 40 new skus, three featured for Valentine's Day 2010, sales of $1 million.Increased MBI/Danbury business by more than 25%.Opened Zales Outlet closeout business accounting for $1 million in shipments.Opened Ultra closeout business account for $750,000 in shipments.Opened six new closeout customers while "reopening" inactive accounts, shipping more than $2.4 million compared to last year's closeout shipments of $900,000.Created company template for proposals, allowing for consistency of proposals across brands and giving JewelAmerica an identity to its sales presentations.Created merchandising report to identify new product introductions and ensure entire sales team is aware of new product to present to customers.Created sales report to identify specific product categories by cost range and more effectively target presentations to customers.Developed, in conjunction with finance team, pricing matrix by brand to ensure most profitable path to liquidation.Developed, in conjunction with operational and finance team, operational policy and procedural framework to ensure most cost effective and timely processing and flow of closeouts.

Created "Possible Closeout" report to identify slow moves or discontinued items (dead inventory) to ensure cash flow.Developing report to analyze previous shipped closeouts against available product to execute reorders.Revamped Imaging Department - set policies, procedures and operational standards. Developed staff and published Imaging Manual.Created roadmap to detail the flow of Internet business from sales presentation to direct ship to consumer. Suggest improvements on operational side for more cost effective process.Developed and launched new JewelAmerica Web site featuring an updated company "look," minimizing brands while stressing JewelAmerica's ability to be a domestic source at direct import pricing for all diamond, gemstone, pearl, silver and gold product.Directed all aspects of JewelAmerica exhibitor booth at JCK Las Vegas Show in 2010, including booth creation, set up and show management.

Led recent brand launches for DUO, S&G and Mother's Jewel - all of which have been featured in national retail stores including Sears, JCPenney and Zales.Developed and implemented "Path to Continuous Improvement" - a road map for management to ensure marketing leverage, customer and product profitability, inventory life cycle and management process.; 2006Responsible for directing company accounts for five distribution channels for this major jewelry manufacturer: television (domestic & international), department stores, jewelry chains, mass merchants, catalog/Internet. Performed extensive domestic and international travel to deliver presentations, attend trade shows and other events, supervise design development and handle gemstone procurement. Created corporate budgets, sales plans, T/E plans, and analyzed cost/benefit ratio by salesperson and account. Directed all marketing efforts to banking interests, line branding, Web sites, product direction, sales promotions and sightholder presentations. On-air guest host for numerous branded lines.

Key Achievements:Increased Robert Baum sales by 25%, gross margin by 10%, and secured brand placement in six major retailers within the first year.Successfully managed sales divisions representing 50% of company business ($90 million in sales).Created analytical department to ensure accurate in-house stock levels, reduce closeouts and guarantee in-stock position at store/club level.Developed new incentive/premium division generating $1.5 million in sales the first year (2004).; Oversaw sales function and handled all major retail sales accounts. Hired, trained, managed and motivated sales team. Prepared and implemented customer and staff sales presentations. Key Achievements:Directed sales to Kmart, Ames, Mervyn's and J.C. Penney - a group representing $25 million in sales volume.Managed eight-person sales team for Wal-Mart, Walmart.com, Sam's Club, Helzberg, Seta, and all domestic and international TV shopping business representing $50 million in sales. On air host on television shopping channels including QVC, QVCUK, Home Shopping Germany, Jupiter Home Shopping Japan.

Sole sales responsibility for servicing Kmart, Ames and Mervyn's accounts for The Aaron Group. Key Achievement:Grew Kmart sales account by 40%, Ames by 200% and Mervyn's by 150%.

Oversaw Mervyn's account for this major volume jewelry manufacturer. Key Achievement:Successfully managed $20 million Mervyn's account, overseeing sales volume, overseas production flow, marketing and sales analysis.