adjunct professor of marketing

Our Mission: Help businesses find their digital stride through data-driven marketing solutions that boost brand awareness, generate revenue, and build a strong digital foundation.

BeeCentral helps seniors age in place by providing technology that helps them stay independent and secure.

Leverage over $1,000,000 in annual social media advertising across 20+ accounts and 6 channels to create value for our higher education clients.- Led integration of Salesforce and Google Ads to create an omnichannel marketing data-flow- Led initiative for a Return on Ad Spend (ROAS) focused reporting.- Decreased cost per lead (CPL) for clients by over $100 through a scientific testing method.- Increased Click-Through Rates to up to 6% through A/B testing.- Work alongside our graphic designer to create and implement hundreds of client ads.- Increased lead generation volume on LinkedIn by 149% over 3 3-month period through collaboration with sales team members.

I consulted on pricing strategies, finance, and marketing strategy for local small businesses leading to increased foot traffic, revenue, and greater marketability.- Conducted market research to offer suggestions that led to increased web traffic and revenue for my clients.- Created brand strategy for businesses using “voice of the customer” strategies.

Starting as the Digital Specialist in 2015, I led a team of 30+ people that perform marketing, customer service, e-commerce management, and technology procurement and sales. I led strategic change initiatives throughout the Bookstore. Some of which include the implementation of project management software and the project of converting the eCommerce site to a new provider.- Led a marketing team to increase e-commerce consumer goods sales by 206% through content marketing and brand awareness.- Grew Net Promoter Score by 38 points through a coherent and consistent brand strategy and team building.- Led the marketing team to increase the Bookstore’s eCommerce conversion rate by 13% through advertising and online marketing.- Realigned brand image for consistency and better positioning for consumers.- Increased eCommerce sales by 3% through inter-departmental collaboration on marketing campaigns.- Execute email marketing campaigns that account for nearly 50% of all sales.- Created Excel documents using Excel VBA, Power Pivot, and Pivot Tables to portray and analyze customer data and sales history.- Multi-task solving problems while upholding high levels of attention to detail- Implement customer service policies to enhance quality assurance.

- Increased technology sales by 21% through group presentations, personal selling, and website improvements. - Led the implementation of project management and CRM software.- Develop a consistent and well-positioned brand which led to an increase in customer retention of 11%.- Increase the Bookstore’s eCommerce conversion rate by 13% through advertising and online marketing.

- Led the transition to a new e-commerce site creating an immediate 12% increase in overall sales.- Create Excel documents using Excel VBA, Power Pivot, and Pivot Tables to portray and analyze customer data and sales history.- Multi-task solving problems while upholding high levels of attention to detail

- Assist student loan borrowers in achieving their educational goals by finding affordable repayment of their loans.

My partner and I bootstrapped business to gross over $300,000 in annual revenue in two years through social media marketing and brand management.- Developed and managed budgets and finances to scale the business.- Attended trade shows throughout the United States that increased sales by 9%