John Gray

John Gray Email and Phone Number

Digital marketing leader / Ford / TikTok / Pinterest / WPP @ Ford Motor Company
John Gray's Location
Detroit Metropolitan Area, United States, United States
About John Gray

Interactive marketing and media leader with deep technical and hands on experience leading the work of some of the world's most progressive digital brands (Ford, Domino's, Jergens, Audi).Proven ability to attract, inspire, lead, and mentor some of the most talented digital thinkers in the industry.

John Gray's Current Company Details
Ford Motor Company

Ford Motor Company

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Digital marketing leader / Ford / TikTok / Pinterest / WPP
John Gray Work Experience Details
  • Ford Motor Company
    Audience Strategy - Design - And Technology Enablement Manager
    Ford Motor Company Feb 2023 - Present
    Dearborn, Michigan, Us
  • Beyond Hook Ventures
    Advisor And Investor
    Beyond Hook Ventures Jul 2021 - Present
    New York, Ny, Us
    Network of successful entrepreneurs and marketing executives making multi-stage investments in disruptive marketing technology and direct-to-consumer businesses.
  • Tiktok
    Industry Strategy - Global Business Solutions
    Tiktok Dec 2021 - Feb 2023
    Los Angeles, California, Us
  • Pinterest
    Global Automotive Strategy Lead
    Pinterest Apr 2017 - Jul 2021
    San Francisco, California, Us
    Strategy lead for Automotive* CMO-like role for the automotive vertical at Pinterest. Lead cross-functional teams as we develop and execute our automotive business and marketing strategy* Developed Pinterest's automotive narrative and other sales enablement programs that assisted in driving revenue growth at rates well above 200% over consecutive years* Guided new automotive clients' Pinterest content strategies resulting in several new advertisers creating for and maintaining automotive content on Pinterest* Represent Pinterest at industry events such as JD Power AMMR and client specific thought leadership events such as Leo Burnett's Leovative* Collaborate with Insights to drive automotive research, including first ever audience analysis across key segments such as Truck and Luxury SUV shoppers* Led development, coordinated and hosted our first ever Pinsider Day consisting of key clients across numerous industries, which was rated by 90% of attendees as well worth the time/investment to attend and 100% of attendees said it greatly increased their understanding of Pinterest
  • Gtb (Formerly Team Detroit And Blue Hive - Divisions Of Wpp)
    Svp, Director Of Platforms And Partnerships
    Gtb (Formerly Team Detroit And Blue Hive - Divisions Of Wpp) May 2014 - Apr 2017
    Detroit, Mi, Us
    * Developed the agency's newly formed Platforms and Partnerships team* Team responsibilities include: development of ad tech strategy; development of data strategy; programmatic media; oversight of key partner company relationships; development and promotion of education collateral* Created client digital education series focused on on-boarding new marketing clients: creating collateral, presenting, bringing forward the best agency resources to showcase our digital acumen* Co-developed industry leading addressable TV programs, which were subsequently feature by Ford CEO on internal vlog as a "Marketing Innovation" program* Developed methodology for ad quality (i.e. viewability) measurement and reconciliation* Represent GTB at industry events and foster close relationships with industry analysts
  • Gtb (Formerly Team Detroit And Blue Hive - Divisions Of Wpp)
    Svp, Director Of Interactive Media
    Gtb (Formerly Team Detroit And Blue Hive - Divisions Of Wpp) Dec 2009 - Apr 2014
    Detroit, Mi, Us
    * Led the agency's interactive media group and drive the strategic direction of Ford's digital efforts in ad technology and beyond* Served as a strategic advisor to clients, internal teams, and business partners on digital marketing* Programmatic and machine learning advocate and driver of several initiatives resulting in $10s of millions of savings and/or efficiency gains* Initiated and created formal joint business plan process with key partners* Represented agency thought leadership through speaking engagements, press interviews, and collaboration with industry think tanks such as Forrester* Initiated and led the agency's first use of DSP technology in mobile, video, and display* Conceived and worked with partners, DataXu and Vizu, to implement the industry's first use of programmatic technology aimed toward brand optimization
  • Enlighten
    Vp, Interactive Media
    Enlighten Jan 2006 - Dec 2009
    St Louis, Mo 63141, Mo, Us
    Leads the Interactive Marketing department, which specializes in online media and search engine marketing for clients including Jergens, Curel, Biore, John Freida, Ban, Molly Maid, Mr Handyman, National City, Compuware, Hunter Douglas, and others.
  • Jwt
    Partner, Associate Communications Director
    Jwt Feb 2002 - Dec 2005
    New York, Ny, Us
    A Partner and Associate Communications Director at JWT in Detroit managed the team responsible for digital media planning for Ford Division, Bosch Automotive, Domino’s, and Shell.
  • Beyond Interactive
    Digital Media Supervisor
    Beyond Interactive 2000 - 2001
    Us
    Supervised the online media planning and buying for clients including Classmates.com, American Greetings, GetConnected.com, ThirdAge.com, and others.
  • Deloitte & Touche
    Consultant
    Deloitte & Touche May 1998 - Nov 1999
    Worldwide, Oo

John Gray Skills

Direct Marketing Media Strategy Media Buying Programmatic Media Online Marketing Interactive Media Digital Strategy Mobile Marketing Digital Media Behavioral Targeting Web Analytics Digital Marketing Advertising Integrated Marketing Seo Strategy Media Planning Doubleclick New Media Interactive Marketing Mobile Advertising Online Advertising Content Strategy Interactive Advertising Customer Insight Marketing Creative Strategy Social Media Marketing Email Marketing Sem Marketing Communications Search Engine Optimization Ppc

John Gray Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Computer Information Systems
  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing

Frequently Asked Questions about John Gray

What company does John Gray work for?

John Gray works for Ford Motor Company

What is John Gray's role at the current company?

John Gray's current role is Digital marketing leader / Ford / TikTok / Pinterest / WPP.

What is John Gray's email address?

John Gray's email address is jo****@****ail.com

What is John Gray's direct phone number?

John Gray's direct phone number is +141046*****

What schools did John Gray attend?

John Gray attended University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan - Stephen M. Ross School Of Business.

What are some of John Gray's interests?

John Gray has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, The Arts, Home Decoration.

What skills is John Gray known for?

John Gray has skills like Direct Marketing, Media Strategy, Media Buying, Programmatic Media, Online Marketing, Interactive Media, Digital Strategy, Mobile Marketing, Digital Media, Behavioral Targeting, Web Analytics, Digital Marketing.

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