Lead acquisition marketing efforts companywide, efficiently building our customer base by managing, scaling and expanding acquisition channel mix. Also hold the key responsibility for improving customer lifetime value through ongoing funnel improvements brought to life through experimentation and analytics.

Lead global DTC Marketing for ARPM, an education firm for modern quantitative finance. ARPM’s Mission is to set the standards for and disseminate knowledge of advanced risk management and portfolio management, across the financial industry: asset management, banking, and insurance.My role is to generate demand for ARPMs education programs, learning materials and certifications across all channels, including SEO, SEM, email, social marketing, affiliates and more.

Directed magazine consumer marketing and manufacturing & distribution for a new startup enthusiast media company in the craft and fine art markets.

Oversee all consumer marketing efforts, including the subscription and newsstand marketing of 50+ enthusiast magazines as well as the ecommerce businesses associated with these enthusiast communities.-Drove year/year ecommerce sales growth at interweave.com for all seven months spent directly managing this business.

Marketing and business development consultant advising established and startup e-commerce and publishing companies on growing their businesses through new product lines, new channels of sales, and improved analytics, business planning, and modeling.

Responsible for Consumer Marketing including e-mail, SEM and paid social marketing for Galvanized's brands including Eat This, Not That! and Zero Belly Diet.-Helped lead Zero Belly Smoothies to #1 Amazon Sales Rank for all books.

Consumer marketing head for Rodale's Healthy Living Group (Prevention, Men's Health, Women's Health and Organic Gardening). Responsible for subscription revenue and profit as well as rate base delivery across print and digital editions of the Healthy Living Group magazines.

Marketing and business development consultant advising established and startup e-commerce and publishing companies on growing their businesses through new product lines, new channels of sales, and improved analytics, business planning, and modeling.

Head of brand and audience development and e-commerce revenue for this personality assessment website start-up.

Manage the rate base and subscription margin for Prevention, Men's Health and Organic Gardening magazines. Have consistently grown profit and delivered on budget goals.Men's Health named to Capell's Top Ten Performers in circulation five times in my tenure, including #1 in 2006 and 2008. Prevention is the eleventh largest consumer magazine in America and received an Honorable Mention from Capell in 2007.I have been in my current role since January, 2008. Previously I held the following positions:Group Consumer Marketing Director - Prevention and Organic Gardening, October 2006 - Janauary 2008Group Consumer Marketing Director - Men's Health, Women's Health and Best Life, January-October 2006Consumer Marketing Director - Men's Health and Best Life, January 2002 - October 2005Consumer Marketing Manager - MH-18, March 2000 - December 2001Associate Consumer Marketing Manager - Men's Health, September 1997 - March 2000

I managed an account group serving consumer packaged goods clients. Conducted simulated test market studies on CPG concepts and products prior to their introduction. Supervised all aspects of studies including design, fieldwork, data tabulation, sales forecasting and report writing.My group exceeded budgeted revenue objective by 50% in first year of revenue responsibility (1996-97) including tripling revenue from our largest account by designing a customized version of the BASES service tailored to their new product development process.

Performed data analysis and assisted with focus groups for research to prioritize the needs of router buyers.

Assisted economists performing research and monitoring credit market conditions by creating regression models of economic phenomena, drafting biweekly reports on credit market developments and automating the production and distribution of scheduled economic reports.