Accomplished, results-driven consumer marketing professional with a track record of launching new products, acquiring and retaining customers, exceeding budgets, and shaping some of the world’s most successful magazine brands. Skilled at integrating a variety of information and balancing conflicting priorities to develop actionable strategies that improve profitability and move businesses forward. Previous experience in CPG research provides additional insight into how and why consumers make purchasing decisions.Specialties: Core competencies include Budgeting and P&L Management, Strategic Planning, Business Development, Forecasting, Circulation Management, Consumer Marketing, Product Launch Strategy/Marketing, Online and Offline Direct Marketing, Pricing Strategy, Market Research, Retention Programs, Brand Management, Staff Management, Team Leadership.
Listed skills include Direct Marketing, Market Research, Publishing, Brand Management, and 22 others.