Looking after the Marketing and Content teams across Timeform Sporting Life including brand, performance marketing, editorial, creative, AV and social

Key responsibilities include:> Managing a team of 7> Lead on SEO, ASO and Paid Advertising Strategies> Guiding product developments to protect our properties whilst enabling development> Growing revenue streams through traffic growth and optimisation

I plan, implement and report on Timeform digital marketing across all platforms, focusing specifically on Mobile growth, PPC advertising and maximising revenues through digital channels with Timeform betting partners. • Responsible for the partnerships revenue stream, includes negotiating commercial agreements• Manage a team of 5 – co-ordinating their activities by giving them projects and goals to deliver against, and holding monthly 1-1s and weekly team catch-ups. • Manage the digital marketing budget• Forecasting affiliate revenues along with my line manager• Planning our digital strategy and managing team delivery• Larger project management that includes staff outside of my own team, such as content, design and IT. • Working internationally with the Infogol product to reach people in Brazil, Italy and Spain• Agency and supplier management• Scoping uses for new marketing technology

Engine Room is your very own marketing department. We work as an integral part of your company to develop leads, generate sales and help grow your business.Imagine having your own team of experts proficient in all aspects of marketing; from website development, SEO and social media, to PR, advertising and design. Now imagine you can have those experts for less than the cost you would spend hiring just one junior employee. Sound good?It all starts with a clear marketing strategy, produced by us – that allows us to plan the right mix of regular, strategic activity that works for your business.Put simply, Engine Room is your highly skilled marketing department, here to help you make money from your marketing. So whatever the area of expertise needed to deliver your marketing strategy, we have it covered. All you have to do is plug Engine Room into your business.For more information, visit: www.yourengineroom.com.• Project Management – website builds, internal system implementation, new software onboard• Auditing/Research to inform Marketing Strategy • Defining the digital elements of each client’s marketing strategy• Co-ordinating the teams work to deliver on client expectations for both day to day activities, and for project management• Forecasting, proposing and managing paid marketing budgets• Buddied up with new team members to develop their skills and processes in line with what was required from them at Engine Room• Activity planning in line with marketing strategy • Scheduling in line with resource availability • Agency/Supplier management – collateral design, direct mail fulfilment, mailing list purchasing, print• Customer & prospect facing – pitching, day to day liaising, leading reviews, regular reports back

My job at Kayco is a rather large role that encompasses working across four different businesses. I am responsible for the following:> Web design> Web development> Search engine optimisation - auditing, planning and implementation> PPC Marketing> Google Retargeting> Web banner and general graphic design> Data pulling, management and analysis> Google Analytics implementation and use> Bing webmaster tools implementation and use> Google webmaster tools implementation and use> Social media planning and execution> Content marketing planning and execution> Management of each organisations shopping feeds (eg:-Google Shopping)> Graphic design for print> Email marketing> Creation of simplified reports on web performance in terms of PPC, SEO, Social and content> Design and testing of landing pages to increase conversions> Conversion rate optimisation> Website housekeeping for best site speed and performance> User experience development> Create and edit video content> Create animated content usings GIFs and Flash

- Management of E-Book production- Implementing Infrastructure and systems in a new area of business- Monitoring and reacting to the market- Creating sales and marketing reports- Administrative tasks such as databasing- Developing promotional marketing campaigns- Managing price promotion calendar- Monitoring the effect of e-book prices on physical book sales- Researching the growth and development of this new market- Development of business in the digital industry - Apps, DVD's, E-books- Movement of more production in-house to reduce cost and increase quality- Developing new channels of promotion and distribution- Using freemium and micropayment business models- Developing original products for the digital market- Press releases for new releases- Catalogue design- Trade forms and other marketing materials- Making the YouTube channel into a broadcast standard channel offering free and regular content- Management of social media accounts- Direct selling to specialists sellers such as museums- Developing exhibition opportunity for films- Management of relationships with several key accounts