John Pickles Email & Phone Number

Contracted to Ford Motor Company (Full time) until March 2021 as ‘Marketing Optimisation Head’ – Europe and‘Product Owner’ Data & Analytics, eCommerce - EuropeNominated Ford lead to work with creative and media agency and Boston Consulting Group to optimize digital media in Europe. Generated provable savings of over $14mil in 2019. Now in full.

London, England, United Kingdom

Established new Martech & Analytics competency of 20 people within the EPAM digital consulting practice. Lead for Martech roadmap development for blue-chip clients in automotive, finance and CPG.Expert on privacy and consent- driven initiatives– including development of new compliant opt-in process doubling opt-in cookie consent for major European.

PretaGov is a Software as a Service developed by PretaWeb Pty Ltd, a leading Plone development and support company established in 2004. The experience of servicing government agencies for many years has given us a comprehensive understanding of public sector website and intranet needs. We have worked with over 30 government clients with offices in.

Managing and delivering consultancy proposition for marketing and strategic development.* General Manager PretaGov Ltd., builders of secure, cloud-based websites - especially into public sector* Consultant to two financial services companies – product and distribution strategy.* Head of Marketing (consultancy role) to Familare – a branded chain of high.

• Driving the Financial Services proposition within Marketing Analytics for Accenture Interactive both in the UK and across Europe. Utilising advanced analytical techniques to improve client marketing ROI, develop.
• Led Accenture proposition to increase penetration of marketing analytics particularly into financial services across Europe.
• Led workstream to restructure brand, creative and production agency relationships worldwide for a global financial services brand.
• Leading pitch processes for Marketing Return On Investment (MROI) projects in major UK FSI’s using advanced segmentation, data management and modeling.

Marketing consultancy for direct response, brand, online content and user experience, customer loyalty and acquisition. Projects include:* Retained by investment house to review property company prior to private equity investment.* Development of database marketing and sourcing strategic partners for telecom based advertiser.* Work with MD and third party.

• Member of senior management team of 3 taking property and financial services group from a profit of £1m in 2003 to £20 m in 2007. Led group marketing: brand, lead generation, collateral & communications, sponsorship.
• Designed and created strategy and marketing plan for IAP with £12mil budget covering TV, radio, press, direct mail, digital advertising, search marketing, email, affiliate and affinity programs. Introduced product.
• Worked closely with external consumer data providers to create SCV and develop database with 26mil UK households to improve CRM and sales effectiveness through target market development, segmentation, drive-time.
• Established digital marketing channel accounting for 55 % of new customers through affiliates, contextual and behavioural advertising, SEO, PPC, Article marketing (blogs) and social networks.
• Developed communication strategies for dedicated external consumer support centre of 25 seats, rising to 50 in peak campaign periods improving customer conversion rates.

Provision of range of consulting services - business and strategic planning, new business development and marketing

full P&L responsibility for set up and running of card services division. Generated substantial profits in year 1.

Full responsibility first for all card acquisition activity in the Middle East and subsequently for merchant services and the Travel Network. Individual country level P&L responsibility.

Msc, Financial Economics

Graduated number 1 in class

Ba, Economics