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• Accomplished publishing executive who has marketed more than one hundred New York Times bestsellers • Oversaw the marketing of 37 consecutive #1 bestsellers by John Grisham and molded the Grisham brand• Major projects include the works of Pat Conroy, Bill Bryson, Elizabeth Wurtzel, Chuck Palahniuk, Thomas Cahill, Ian McEwan, Mickey Mantle, Naomi Wolf, John Feinstein, Jane Mayer, Chris Bohjalian, Carl Bernstein, and Gore Vidal.• Manage high-level relationships with key stakeholders including publishers, editors, notable authors, and literary agents• Recognized by Advertising Age as one of the “Marketing 100” for his work on the mega-bestseller, TUESDAYS WITH MORRIE• Exceptional written and verbal communication skills, and a great sense of style and persuasive design.30+ years in high profile book publishing. A lot of success along the way. In the case of John Grisham, the record is unparalleled in the entertainment industry. We have published his 35+ books flawlessly and aggressively over 30+ years, hitting it out of the park with each trip to the plate. Every one a #1 bestseller, each selling millions of copies, in hardcover, in eBook, and in audio. I can't think of another entertainment brand with such a record. Also: Chuck Palahniuk, Larry Bird, Mickey Mantle, Ian McEwan, Chris Bohjalian, Jane Mayer, Lincoln Child, John Feinstein, Walter Mosley, Bill Bryson, Pat Conroy. Various Popes. Kitty Kelley. Margaret Atwood. Gore Vidal. Bill Moyers. Jon Krakauer. Fiction, nonfiction, biography, sports, history, science, popular math, mystery, business, politics, current affairs, religion, and belles lettres. People who know me best know that I don't do anything the same way twice, that I refuse to settle for the expected, and I'm always pushing the envelope, looking for the big idea, the new tactic that will cut through the clutter and raise awareness for our titles. All that cleverness would amount to nothing if I didn't execute, which I take pride in doing at the highest levels.A publishing marketer is necessarily a jack-of-all-trades, a fox and a hedgehog. My experience includes all of the following: Consumer and trade marketing. Print, TV, radio & digital advertising and promotion. Street teams, gorilla and urban marketing. Word-of-mouth and viral marketing. Social media marketing in its many forms and iterations. Promotion/advertising via Facebook, Twitter, Instagram, etc. Email marketing. SMS/MMS marketing. Viral video. I work closely with authors and their team to devise and execute the most effective campaigns.
John Pitts Consultancy: Advising Authors
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Principal And FounderJohn Pitts Consultancy: Advising Authors May 2021 - PresentLittle Compton, Rhode Island, United StatesConsultant, specializing in storytellers and their stories
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Vp, Executive Director Of MarketingDoubleday May 2017 - May 20211745 Broadway• Manage marketing budget for a Big Five trade publisher of commercial bestsellers and literary works• Create and execute consumer campaigns for over 50 titles annually including: television, print, radio, digital, social, direct-to-consumer, email, out-of-house, viral, word-of-mouth, point-of-sale, and sweepstakes • Produced a wide range of high-level video assets, including trailers and TV spots• Direct and manage marketing department in all aspects of frontlist campaigns and author branding
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Vp, Marketing Director | DoubledayPenguin Random House 1988 - May 2017ManhattanVice President, Director of Marketing for Doubleday, a general consumer-oriented publisher (John Grisham, Bill Bryson, Margaret Atwood, Ian McEwan, Chuck Palahniuk, Thomas Cahill, Pat Conroy, etc.), which is a division of Penguin Random House, LLC., in turn, a division of Bertelsmann. -
Publicity ManagerDoubleday 1986 - 1988Arranged reviews, features and interviews in print, radio and TV. Wrote press releases, arranged media tours and scheduled store appearances.
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Publicity AssistantHoughton Mifflin Feb 1984 - Apr 1986Assisted publicist. Wrote and designed press materials. -
English ProfessorPeace Corps - Niger Jun 1980 - Sep 1982Taught English at a CEG in a remote village in Niger for two school years. Then served as the Logistics & Site Director for the summer '82 training.
John Pitts Skills
John Pitts Education Details
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English, Philosophy -
English, History, Math
Frequently Asked Questions about John Pitts
What company does John Pitts work for?
John Pitts works for John Pitts Consultancy: Advising Authors
What is John Pitts's role at the current company?
John Pitts's current role is Principal and Founder at John Pitts consultancy.
What is John Pitts's email address?
John Pitts's email address is jp****@****use.com
What is John Pitts's direct phone number?
John Pitts's direct phone number is +121236*****
What schools did John Pitts attend?
John Pitts attended University Of Vermont, The Lawrenceville School.
What are some of John Pitts's interests?
John Pitts has interest in Reggae, Technology, African Music, Golf, Nurture, 3 Onions, Fishing, Health, Children, My Little Girl Grace.
What skills is John Pitts known for?
John Pitts has skills like Facebook, Marketing, Copywriting, Press Releases, Publicity, Radio, Email Marketing, Marketing Strategy, Strategy, Editing, Content Strategy, Advertising.
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John Pitts
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