John Plessas Email & Phone Number

Mill Valley, Ca, Us

Launched online legal marketplace connecting consumers in need of legal help with qualified attorneys. Provides effective lead generation services focused on helping law firms improve revenue and retain new clients. Planned, project-managed and executed all phases of business formation:-Business model ideation and execution-Brand development-Affiliate relations-Call center management-Content creation including website development & television commercial production-Designed software and project-managed PHP development team for built-from-scratch custom SaaS application for national lead distribution-Sells lead generation, marketing and advertising services to major law firms nationally

Sausalito, California, Us

Led strategic development of new market opportunities in the online legal advertising space. P&L responsibility for attorney & expert witness advertising platforms. Designed, project managed and monetized new "Ask a Lawyer" online attorney answers service featuring interactive "pay for legal help" functionality. This was a fundamentally new product offering for Freeadvice.com. Oversaw brand identity for Advice Co. online assets.Built critical business alliances and forged key client relationships. Hired and managed inside sales and customer engagement teams across all product verticals. Increased attorney pay-per-lead revenue by 50%.

Pleasanton, Ca, Us

Directly managed national sales team of 30. Drove overall revenue growth strategy via recruitment, Salesforce analytics, social media, trade shows, webinars and lead generation marketing initiatives. Increased revenue by 30% over prior year. Board-level involvement for all key decisions affecting marketing and monetization. Brought on to maximize attorney advertising division facilitating successful sale of company to Internet Brands.

New York, Ny, Us

Recruited to lead the San Francisco (greater SF metro) broadcast and online sales division for 7 radio stations & websites. Direct responsibility for staff of 52 with 8 sales managers as direct reports. Maintained key relationships with top 50 ad agencies, media buying firms and major direct clients.Generated $60 million combined annual revenue (broadcast, mobile and online) including a 12% increase in online streaming revenue.Executed full restructuring of Clear Channel SF sales organization and realigned sales talent into high performance teams responsible for selling across all media properties.

Burbank, Ca, Us

Drove broadcast, online and Oakland Raiders Radio Network sports sponsorship sales. Generated over $10M annually with successful revenue growth in all sales verticals. Recruited by Clear Channel for career advancement opportunity.

Salt Lake City, Ut, Us

Division leadership for radio broadcast, event and online marketing retail partnership programs for Bonneville San Francisco member stations. Facilitated and project managed complex, multi-channel marketing campaigns generating over $6 million in incremental revenue.

Bachelor Of Science, Marketing

Business Strategy