Independent Contractor: Digital Strategy, Production And Digital Marketing Consultation
CurrentPfizer: Oncology (Daurismo, Mylotarg, Aromasin, Ruxience), Hematology (Besponsa, Bousulif, , Rheumatology and Respiratory. Shiseido Group Worldwide (Digital Center of Excellence -DCOE) Shiseido, NARS, Buxom, BareEscentuals, Clé de Peau Beauté, Laura Mercier and ReVive.The Bloc: Amarin VascepaAddison: IMF, Cleary GottliebBBDO: Visa (Omnichannel campaign launch and management) GSK Pharmaceuticals: Tykerb (Oncology)Estee’ Lauder/MAC Cosmetics I worked with MAC to produce an iOS (iPhone/iPad) “Colorwave” application, which allows users to match colors within photos taken from their mobile phones, Facebook, Pinterest and Instagram accounts to MAC products, which can in-turn be purchased using M-Commerce.Mcgarrybowen/VerizonI managed interactive for Verizon Wireless. Specifically, the Droid Razr launch. Portfolio included online advertising, Rich-Media, droiddoes.com Flash-based landing experience, verizonwireless.com, wireless and high-impact media. Managed internal team resources, project financials, timelines, outside vendor relationships and strategy.CNN Produced homepage takeover units and updates to CNN.com to support its new Live TV offering.College Board Directed projects and engaged with creative agencies with a focus on managing the development of online properties within the collegeboard.org environment and internal Intranet applications. Managed day-to-day communications, established timelines, developed realistic schedules and delegated assignments between internal teams.