John Procopio

John Procopio Email and Phone Number

Senior Digital Strategist | Driving Data-Driven Growth & Innovative Content Marketing @ Funk/Levis & Associates
John Procopio's Location
Eugene, Oregon, United States, United States
About John Procopio

Driving digital marketing success for over two decades, I’ve helped 50+ brands across various industries achieve measurable growth. My expertise spans ecommerce, SaaS, and content marketing, with a focus on leveraging analytics, customer data, and research to craft strategies that resonate and deliver results.Key strengths: • Digital marketing strategy and execution • User experience optimization • Conversion rate optimization (CRO) • Data-driven decision making • Team leadership and mentorshipMy approach combines a deep understanding of human behavior with technological expertise, allowing me to create seamless user experiences and impactful marketing campaigns that drive bottom-line growth.Currently, as the Senior Digital Strategist at Funk/Levis & Associates, I’m excited to expand our digital services and tackle new challenges with an amazing team. As a mentor with SCORE, I’m passionate about sharing my knowledge and helping entrepreneurs succeed. My background in Psychology (B.A.) and Industrial & Organizational Psychology (M.A.) brings a unique, people-centric perspective to marketing strategy.Specialties: Digital marketing, high-level strategy, ecommerce, SaaS marketing, content strategy, lead generation, analytics, CRO, UX optimization, team leadershipLet’s connect if you’re interested in discussing digital marketing strategies, growth opportunities, or mentorship in the tech and marketing space.

John Procopio's Current Company Details
Funk/Levis & Associates

Funk/Levis & Associates

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Senior Digital Strategist | Driving Data-Driven Growth & Innovative Content Marketing
John Procopio Work Experience Details
  • Funk/Levis & Associates
    Senior Digital Strategist
    Funk/Levis & Associates Jul 2024 - Present
    Eugene, Or, Us
    • Lead strategic direction for high-impact digital initiatives, offering digital strategy and leadership to optimize user experiences and drive measurable growth for Funk/Levis accounts.• Develop and implement comprehensive digital marketing strategies, integrating behavioral psychology and technology to enhance user experiences and achieve growth. • Collaborate with cross-functional teams on creative concepting and execution, ensuring cohesive, impactful, and commercially viable client campaigns.• Spearhead agency marketing efforts, increasing Funk/Levis’ brand awareness through innovative content strategies and optimizing our digital presence.
  • Palo Alto Software
    Director Of Marketing
    Palo Alto Software Jan 2016 - Jul 2024
    Eugene, Or, Us
    • Leads marketing team responsible for acquiring new customers for Palo Alto Software's products through inbound and direct marketing channels• Responsible for new customer signups, extending customer lifetime value, overall revenue, advertising and partner budgets• Oversees and drives strategy for conversion rate optimization, search engine optimization, paid search / display marketing, and affiliate marketing programs• Manage overall strategy for content marketing, community management, engagement, lead-nurturing, and email marketing campaigns• Responsible for driving monetization growth via partners and ad platforms• Oversee graphical design efforts that support all sales and inbound marketing strategies• Evaluate new technologies and add-on applications to improve and optimize marketing team performance• Spearheads analytical efforts to support decision-making and provide insights into channel performance to maximize long-term value
  • Palo Alto Software
    Director Of Ecommerce
    Palo Alto Software Mar 2014 - Jul 2024
    Eugene, Or, Us
    • Ongoing optimization of purchase paths on LivePlan.com, Outpost.co, PaloAlto.com, Bplans.com, and other in-network sites• Management of paid search advertising and other online advertising that directly drives sales, working within established ROAS and CPA targets• Landing page optimization• Management of various affiliate programs• Writing and optimizing sales and marketing copy• Working with the management team to establish sales and conversion goals• Monetization of Bplans.com
  • Chief Supply
    Ppc Specialist
    Chief Supply Apr 2012 - Mar 2014
    Charlotte, Nc, Us
    Develop, integrate, manage and optimize robust pay-per-click and retargeting campaigns to drive sales at the lowest possible cost per acquisition.
  • Chief Supply
    Director Of Ecommerce & Digital Marketing
    Chief Supply Feb 1999 - Mar 2012
    Charlotte, Nc, Us
    Director of all of CHIEF's interactive marketing (ecommerce, email, affiliate, online advertising, PPC, SEO, site analytics) and on-site content.
  • Adpearance
    Ecommerce & Marketing Analyst
    Adpearance Oct 2011 - Mar 2014
    Lake Oswego, Oregon, Us
    Enhance AdPearance client relationships supplying expert consulting advice, account-level analysis and reporting around diverse clients’ websites. Determine and develop custom inbound and direct-marketing efforts, branding, and content development, resulting in increased web traffic, revenue, market share and ROI.
  • Pauserecord
    Founder, Editor & Publisher
    Pauserecord May 1998 - Jun 2004
    A now defunct online 'zine for live music lovers and archivists.
  • Alphashop
    Account Manager
    Alphashop Apr 1998 - Dec 1998
  • Lucent Technologies
    Research Contractor
    Lucent Technologies May 1997 - Jul 1997
    Espoo, Southern Finland, Fi
    Supported industrial psychologists in Lucent Technology’s Measurement and Selection Systems Group
  • Jeffrey Craig Entertainment
    Disc Jockey (Dj)
    Jeffrey Craig Entertainment Feb 1990 - Jul 1997
    Provided clients with seamless music and entertainment for their affairs
  • At&T
    Research Contractor
    At&T Jun 1996 - May 1997
    Dallas, Tx, Us
    Supported industrial psychologists in AT&T’s Measurement and Selection Systems Group
  • Princeton Review
    Teacher / Tutor
    Princeton Review Feb 1996 - May 1996
    Taught and tutored SAT Math in both a classroom and one-on-one setting

John Procopio Skills

Seo Email Marketing E Commerce Analytics Conversion Optimization Sem Social Media Marketing Web Analytics Google Analytics Affiliate Marketing Online Advertising Online Marketing Google Adwords Advertising Digital Marketing Affiliate Management Msn Adcenter Web Project Management Web Design Webmaster Services Content Marketing Google Webmaster Tools Website Promotion Ppc Management Search Engine Optimization Website Management Content Development Content Monetization Marketing Marketing Strategy Bing Ads Branding Research Competitive Intelligence Website Redesign Yahoo Search Marketing Kpi Executive Reporting Saas Digital Strategy Sas Competitive Analysis

John Procopio Education Details

  • Fairleigh Dickinson University
    Fairleigh Dickinson University
    Industrial & Organizational (Io) Psychology
  • University Of Delaware
    University Of Delaware
    Psychology
  • Brookdale Community College
    Brookdale Community College
  • University Of Florida
    University Of Florida
  • Manalapan High School
    Manalapan High School

Frequently Asked Questions about John Procopio

What company does John Procopio work for?

John Procopio works for Funk/levis & Associates

What is John Procopio's role at the current company?

John Procopio's current role is Senior Digital Strategist | Driving Data-Driven Growth & Innovative Content Marketing.

What is John Procopio's email address?

John Procopio's email address is jo****@****hoo.com

What is John Procopio's direct phone number?

John Procopio's direct phone number is +154191*****

What schools did John Procopio attend?

John Procopio attended Fairleigh Dickinson University, University Of Delaware, Brookdale Community College, University Of Florida, Manalapan High School.

What are some of John Procopio's interests?

John Procopio has interest in American Soccer, Next Gen, Com (Internet Site), Ecommerce, Flickr, New York Giants, Advertising, Merchandising, Showtime, Macworld.

What skills is John Procopio known for?

John Procopio has skills like Seo, Email Marketing, E Commerce, Analytics, Conversion Optimization, Sem, Social Media Marketing, Web Analytics, Google Analytics, Affiliate Marketing, Online Advertising, Online Marketing.

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