A professional with experience in display merchandising, special events, along with key expertise in managing a business, sales lead generation, advertising media, marketing management, hospitality, & satisfied customer service.
Crossmark “The Way To Market”, Westchester New York
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Sales & Field Marketing RepresentativeCrossmark “The Way To Market”, Westchester New York Oct 2015 - PresentWestchester, New YorkSales & Field Marketing Representative On The Syndicated Team October 2015 to PresentExecute direct field marketing campaigns with the goal of increasing product awareness, increasing sales, and profits for General Mills, Kraft, Johnson & Johnson, Kimberly Clark, and Proctor & Gamble.Negotiate with store management to increase product floor sales space.Participate and execute marketing promotions in the field to increment product awareness and sales.Analyze product competition in the field, and provide feedback to executive management.Provide retail support for store management in the field by providing direct marketing, distributing, auditing, and organizing special events including product sampling.Identify and report area demographics to increase sales, and product distribution.
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Investigator / New York State Dmv MonitorSummit Security Mar 2015 - PresentWestchester New YorkInvestigator working as a mystery shopper conducting undercover control audits for Westchester County, and New York City to identify employee procedure violations, inappropriate discrepancies, integrity, and possible employee theft. Monitor and compliance officer for New York State Department of Motor Vehicles Point & Insurance Reduction Program identifying instructor procedure violations.Composed detail in depth reports regarding investigations for Westchester County and New York State Department of Motor Vehicles.
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Field Marketing Representative / AuditorLawrence Merchandising Nov 2014 - PresentWestchester New YorkMarketing Representative for Excel Trading Cards and promotional store items for Taget.Team Lead Supervisor and Representative for Blackhawk gift cards designing, distributing, and organizing gift cards according to planogram in Stop & Shop, Acme, and Shoprite supermarkets.Built store isle resets, and end cap advertising, promotional display installations.Conducted audits on product placement, advertisement, and employee training for Walmart, Sears, Macy’s, Kohl’s, and CVS Pharmacy.Created reports by collecting in store data regarding sales incremented by promotional activity, and reported via the web to headquarters on a daily basis.
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Senior Field AuditorClearview Cinemas Sep 2002 - Jul 2013Florham Park, NjDeveloped the first company-wide financial, cash management, inventory, safety, security audits to identify accounting discrepancies, fraud activity, policy compliance, including Sarbanes-Oxley, OSHA, labor regulations, local health, building, and fire compliance codes.Increased company-wide average audit score from 75% to 95% within a 3 year period.Designed first company-wide fraud prevention deterrent presentations, & training seminars for management.Conducted internal fraud investigations and interviews resulting in 98% case admittance and resolution.Reduced voids and passes by 50% within a 3 year period by creating a monthly tracking report for monitoring activity and creating a direct line of communication with patrons for investigating discrepancies.Audited the sales over $2 million inventory of promotional and discount tickets.Created and implemented a financial audit control system for uniform cash management procedure throughout the circuit.Introduced and developed an aggressive audit program reducing COGS "Cost of Goods / Inventory Controls" more than 7% in 1 year and trained managers to understand the financials of a business while complying with corporate controls to maximize profits.
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General ManagerClearview Cinemas / General Cinema Jan 1999 - Sep 2002Cenetral Plaza Yonkers, NyHired, trained, developed and supervised 4 Assistant Managers, 2 of which became General Managers, and up to 60 team members while controlling labor budgets and exceeding sales expectations. Maintained quality control of concession inventory while developing aggressive film schedules that increased attendance and concession sales for 3 straight years.Appointed as Marketing Coordinator to assist and monitor in theatre promotions, marketing, and film advertisement compliance in the Westchester Region.Produced weekly newsletter about company initiatives distributed to over 250,000 active users.Conducted financial audits throughout the Westchester Region which lead to my promotion as Senior Field Auditor in Sept. 2002.
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Marketing ManagerGeneral Cinema Nov 1997 - Jan 1999Bay Plaza Bronx, New YorkBuilt a business within a business through special event management booking more than $1.2 million dollars of events over a span of 3 years and grew rental business by 62% in the first 2 years.Constructed consumer- based marketing promotions aimed at driving incremental attendance for private event sales resulting in more than $1 million in revenue over the course of 2 years.Established relationships with movie distributors for onscreen ads and theatre film marketing promotions.Designed and implemented community- based marketing programs that built relations with local business, schools, and community organizations to accelerate sales for theatre seasonal promotions involving radio and newspaper advertising. Created new concession menu product combos for guests and special events that increased sales by 3% every year.Negotiated customer contract execution and fulfillment services.
John P. Tokar Skills
John P. Tokar Education Details
Frequently Asked Questions about John P. Tokar
What company does John P. Tokar work for?
John P. Tokar works for Crossmark “the Way To Market”, Westchester New York
What is John P. Tokar's role at the current company?
John P. Tokar's current role is Investigator / New York State DMV Monitor at SUMMIT SECURITY.
What schools did John P. Tokar attend?
John P. Tokar attended Pace University-Pleasantville/briarcliff Campus, Westchester Community College.
What are some of John P. Tokar's interests?
John P. Tokar has interest in Yonkers, Respect And Self Confidence, Defense Against Gun, Physical Conditioning, Group, Coordination, Knife, Self Discipline.
What skills is John P. Tokar known for?
John P. Tokar has skills like Cctv, Customer Service, Security, Team Building, Sarbanes Oxley, Sales, Analysis, Auditing, Physical Security, Security Management, Microsoft Office, Marketing.
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John P Tokar
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