John Weaver Email & Phone Number

San Antonio, TX, US

Los Angeles, CA, US

• Better Booch is a premium single batch kombucha that is brewed, bottled, and canned in downtown Los Angeles.
• On-boarded a network of Natural, Conventional, and Produce brokers including Acosta, Fresh Source, Cruise Marketing, and HS&R
• Achieved activation at key accounts and wholesalers: Target, New Seasons Market, Hy-Vee, Albertsons/Safeway, Lipari Foods, Associated Food Stores, Meijer, Southeastern Grocers, Fresh Thyme, and Costco

Santa Monica, California, US

• Pressed, formerly Pressed Juicery, is the leading cold-pressed juice and plant-based snacks brand dedicated to making plant-forward living as convenient and delicious as possible.
• Managed and directed sales goals/objectives for team of Area Sales Managers across the US
• Created +450% YOY $ growth at UNFI
• Led initiative to launch plant-base ice cream line in wholesale achieving $590,000 in sales in 12 months from launch
• On-boarded several key DSD partnerships in New York, Florida, Arizona, Southern California, and the Pacific Northwest
• Secured activations and at several accounts nationally including Whole Foods, Kroger, Gelson’s, NCG, INFRA, Hy-Vee, Central Market, Safeway NorCal, Mollie Stone’s, Metropolitan Market, PCC, Foxtrot Grocery, Woodman’s.

Atlanta, GA, US

• Lemon Perfect is a super-refreshing, great-tasting, and hydrating flavored lemon water with zero sugar and no artificial flavors or sweeteners.
• Secured distribution and commitments at Whole Foods regionally, Hy-Vee, HEB, Kroger, and Target
• Managed and on-boarded DSD and broadliner distributor partners: UNFI, Los Angeles Distributing, Rainforest Distribution
• Hired and managed four field sales representatives in the NY Metro market
• Mapped out and negotiated broker coverage across natural and conventional channels for 2020 national roll out
• Responsible for creating and reporting to an annual sales budget

Beverly Hills, California, US

• A category leader and pioneer, our #1-selling Kombucha recipes are 100% vegan, gluten free, and non-GMO. Each bottle serves billions of living probiotics that can support a healthy gut and strong immune system.
• Managed conventional, natural, and foodservice broker networks in a geography worth $60 million in annual topline revenues
• Responsible for managing HQ call and driving profitable P&L at key grocery accounts in the Central and West: Albertson’s/Safeway divisions (Seattle, Portland, Intermountain, Southern, Denver, Arizona, Northern.
• Hired and trained team of eight field representatives across multiple territories
• Managed 15 broadliner and DSD partners across entire geography
• Forecasting and budgeting responsibilities for the West/Central geography

Carlsbad, CA, US

• Mamma Chia is dedicated to offering the highest quality organic chia-based foods and beverages that provide vitality, energy, and strength.Regional Sales Manger-Northern California
• Managed sales & merchandising team of five people in Northern California and the Pacific Northwest
• 100+ voids filled across two regions, combined YOY growth of Northern California and Pacific Northwest of +86% during Q3 and Q4 periods
• Managed a broker network within the natural, conventional, and foodservice channels
• Responsible for new item presentations, setting annual promotional calendars, and managing trade spend with key distributors and retailers
• New business development across alternate channels: C&G, Hispanic, foodservice

Denver, CO, US

Madison, NJ, US

Mba, Entrepreneurship

B.A., General Management