Director Of Digital Marketing
Plano, Texas, Us
Defined vision and strategy in support of business, marketing, and technology goals. Led all of our Digital Marketing Initiatives including SEO, SEM, Social Media Marketing, Content/Email Marketing, Landing Page Development, Website Development, Customer Journey, and Marketing Automation. I managed our media and operations budget agency relationships, negotiated technology partnerships, and guided application development, infrastructure, and platform implementation protocols.- Grew online practice from $0 and 1 person to over $80M in less than a year. Set methods, led committees, and coordinated master dockets. Exceeded ROI targets, resulting in C-level buy-in for an increase in funding.- Directed strategy and launch of a site redesign, lifting organic visits by 75%, engagement by 60%, and user satisfaction by 15%.- Developed cross-channel digital campaigns eclipsing engagement goals by 60% and delivering on revenue and brand targets.- Drove strategy and execution for all digital campaigns, outperforming revenue goals by 30% and traffic by over 600%.- Built a high-performing, cross-disciplined team responsible for customer experience & engagement, inbound & performance marketing, product marketing, website design & development, CRM development, campaign management, analytics, social, UX, design, and A/B testing.