John La, Mba

John La, Mba Email and Phone Number

Executive Vice President, Paid Media @ deeproots partners
John La, Mba's Location
Long Beach, California, United States, United States
John La, Mba's Contact Details
About John La, Mba

Global Search & Social Advertising Executive and MBA who has led award-winning campaigns for Fortune 500 companies in Gaming, Travel, and Entertainment. Comfortable wearing many hats from media strategy and optimization to public speaking, finance, and management. Adept at bridging data and creative to deliver innovative ads across diverse screens and platforms. Also an early adopter of new technologies with a history of first-in-gaming distinctions including first to run video ads on Instagram, launch a Snapchat Lens globally, use CRM targeting on YouTube, and amplify Facebook Messenger and Live.Certifications: Facebook Blueprint (Planning and Buying), Google AdWords (Fundamentals, Search, Video, Mobile), Google Analytics Qualified Individual, Kenshoo Search Pro, YouTube Audience Growth

John La, Mba's Current Company Details
deeproots partners

Deeproots Partners

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Executive Vice President, Paid Media
John La, Mba Work Experience Details
  • Deeproots Partners
    Executive Vice President, Paid Media
    Deeproots Partners Mar 2020 - Present
    Los Angeles, California, United States
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  • Giant Spoon
    Group Director, Performance Media
    Giant Spoon Dec 2019 - Feb 2020
    Greater Los Angeles Area
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  • Giant Spoon
    Director Of Performance Media
    Giant Spoon Mar 2018 - Dec 2019
    Los Angeles, California
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  • Resolution Media
    Associate Director, Advertising
    Resolution Media May 2016 - Mar 2018
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  • Super Deluxe
    Director Of Audience Development
    Super Deluxe Sep 2015 - Apr 2016
    Greater Los Angeles Area
    Acquired 1.2MM social media followers and 75MM video views within 90 days. Developed media strategies utilizing CRM, remarketing and lookalike modeling to grow audience loyalty and retention. Managed relationships with internal and external stakeholders to ensure timely production of digital campaign assets.
  • Resolution Media
    Advertising Supervisor
    Resolution Media Feb 2015 - Sep 2015
    Led a team of 6 who ran paid search, social, and YouTube for the $10B Call of Duty franchise and multiple AAA game titles with award winning results. Presented campaign strategies and reporting to senior client executives resulting in 150% increase in account budget. Adopted over 25 alpha and beta products across Google, YouTube, Facebook, Instagram, and Snapchat.
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  • Resolution Media
    Senior Strategist
    Resolution Media Sep 2013 - Jan 2015
    Greater Los Angeles Area
    Developed award-winning digital media campaigns for Activision Publishing, contributing to the 'biggest entertainment launch of 2014'​ and 'the most pre-ordered new IP in history'. Achieved fastest to market in gaming for new product launches on YouTube and first to market in gaming for Instagram video ads. Oversaw paid search and social media campaigns spanning 8 lines of business for Visa Inc., including co-promotions with NFL and FIFA World Cup.
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  • Tourism Australia
    Digital Marketing Manager, The Americas
    Tourism Australia Aug 2011 - Mar 2012
    Greater Los Angeles Area
    Oversaw paid, owned and earned digital media across the US, Canada and Brazil including: search, display, social, mobile and website optimization. Project managed digital execution of integrated partnerships with Lonely Planet, Trip Advisor, CBC, Travelocity and Qantas. Developed campaign pages on www.australia.com that doubled project engagement KPI's.
  • Freelance Consulting
    Digital Marketer And Web Strategist
    Freelance Consulting Dec 2009 - Mar 2012
    Super Value Tours: Performed market research on ethnic Vietnamese outbound travel market and provided competitive analysis of Orange County travel agencies. Developed market entry strategy and helped present company overview to local stakeholders and industry. Brazilian Top Team of Long Beach: Built and optimized company website, achieving over 20 minutes average time on site. Solicited reviews and captured new leads via Groupon, Living Social, Google Places, Yelp and Amazon. Tahiti Nui Travel: Authored a series of keyword-rich 300-500 word articles for YesTahiti.com. Drafted content using WordPress and published to strategic discussion boards and social media.
  • Travel Indochina
    Senior Sales And Marketing Consultant
    Travel Indochina Jul 2008 - Nov 2009
    Wrote/edited email newsletters, print brochures and website copy to better align with US vernacular. Built global Facebook page and grew fan base organically to over 1,000 members within 6 weeks of launch. Managed customer accounts and coordinated with global suppliers to ensure seamless delivery of touring and transportation services.
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John La, Mba Skills

Digital Marketing Facebook Copywriting Email Marketing Google Adwords Youtube Analytics Digital Media Market Research Marketing Web Analytics Seo Competitive Analysis Marketing Communications Social Media Client Services Product Marketing Sem Public Speaking Account Management

John La, Mba Education Details

Frequently Asked Questions about John La, Mba

What company does John La, Mba work for?

John La, Mba works for Deeproots Partners

What is John La, Mba's role at the current company?

John La, Mba's current role is Executive Vice President, Paid Media.

What is John La, Mba's email address?

John La, Mba's email address is jo****@****ail.com

What is John La, Mba's direct phone number?

John La, Mba's direct phone number is +181891*****

What schools did John La, Mba attend?

John La, Mba attended Thunderbird School Of Global Management, University Of California, Berkeley.

What skills is John La, Mba known for?

John La, Mba has skills like Digital Marketing, Facebook, Copywriting, Email Marketing, Google Adwords, Youtube, Analytics, Digital Media, Market Research, Marketing, Web Analytics, Seo.

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