Named top 101 most influential Hoteliers in the region, Hotelier Middle East “The General Manager Power list 2023“Best General Manager Midscale Hotel” award shortlisted candidate (Top 10 Midscale GMs ME), Hotelier Middle East Award 2023Selected by Hotelier Middle East for “2022 The General Manager Power 100 list” the very best GMs in the ME” Manage Premier Inn’s largest hotel in the Middle East and the second largest in the world (594 keys)Promoted to “Cluster GM” for 898 keys effective Nov 2023 after taking over Premier Inn Dragon Mart hotel (304 keys)Delivered Premier Inn IBM 2021 and 2022 budget KPIsFinishing 2021/ 2022 STR #2 REVPAR Vs hotel compset Managing hotel s commercial and operational daily business aspects Successfully opening hotel Tower B in Sept 2021, adding 222 rooms to hotel inventoryFollow Covid-19 guidelines and deliver 2020 KPIsImplement cost-effective tactics in line with business requirements.Leading STR 2018 indicators in addition delivering 2019 KPIsAchieving 2018 budget and delivering positive GOP and NOP Develop hotel overall budget plans (Rooms, F&B..) with the team and set KPIsPrepare, monitor and revise hotel rates plans, in addition explore new business markets opportunities. Implement new F&B strategies and drive revenue.Manage owning company s relation and expectations on daily basis and attend various business related meetings.

Accor IHPM program winning team 2016/2017 promotion.In charge of the operation and re branding of the largest Mercure in the world ( 607 hotel apartments in addition to refurb project of 408 hotel suites , 8 meetings rooms, sports bar and international restaurant)Manage owning company and Accor relationshipsParticipated in ATM, WTM, ITB and IMEX events representing the property and meeting with business partners across the globe.Joint sales calls with sales team and meeting local partners.Closing 2017 figures with GOP (+3), NOP (+1)Overall 2017 Heartist satisfaction survey 86%Achieve Green Globe 82% up +2 vs 2017Attend projects meetings and coordinate with design company on renovation project on regular basisResponsible for the day-to-day management of a hotel and the team members.Accountable for budgeting and financial results, planning, Sales and Marketing strategiesEnsuring compliance with licensing laws, health and safety and other statutory regulationsClosing 2017 Trip Advisor apartment ranking #9 out of 307 plus services apartment’s properties in Dubai and # 68 out of 568 hotels in Dubai.

Assessed and restructured the Sales & Marketing department.Achieved 9.9 /10 overall employees’ satisfaction survey.Improved STR figures drastically.Attended BRM and revenue meetings with ownership and Accor Head Office.Achieved 3 separate “World Travel Awards” and a shortlist for Best Renovated Hotel & Residences by "The Hotel Awards”.Actively participated in IMEX Frankfurt, WTM in London and IBTM World in Barcelona.Acted as the hotel’s representative at “The Meetings Show”.Responsible for enhancing revenue, rate management policies and procedures.Implemented effectively Sales & Marketing Business Plans and Financial Budgets.Lead successful social events by inviting key Media channels, PR and clients.Keep abreast of new trends and updates on social media.Assisted e-commerce team in finalizing/launching a dedicated website for the residences division.

Fourth pre-opening experience.Secured MICE business from local and international markets.Planned corporate sales team action strategies for the resort and residences.Analyzed market changes and implemented actions as needed.Assisted on budget and marketing plans.Prepared quarterly action plans in conjunction with the sales team.Handled RFP accounts with the assistance of Accor Head office team.Solicited new accounts and channeled leads to the corporate sales team.Leased apartments to corporate clients on short/long term basis.Set ISO for corporate and MICE departments and secured ISO certification.Attended AIME in Melbourne, MICE Arabia in Doha and IMEX in Las Vegas.

Third pre-opening experience.Looked after all sales markets and handled the sales team on a daily basis.Attended “World of Accor” in London.Prepared business plans, marketing packages, revenue analysis and action plans.Looked after clients’ relationships, site inspections, FAM trips.Developed prospect accounts and followed up on RFP accounts.Handled VIP accounts.Participated in development programs and training of team members.

Generated leads from the Dubai market and increased revenue.Covered all corporate segments with an emphasis on long term and MICE businesses.

Second pre-opening experience.Held 4 positions. Joined as Receptionist, promoted to Front Desk Supervisor, followed by Cluster Sales Executive and ultimately Sales ManagerAwarded “Best Sales and Catering Team for the Hotels in the Middle East”.Proud recipient of the Silver Level Achiever “Marriott Golden Opportunities” and the “President Award”.Responsible for boosting the room revenue in addition to banquet space.

First pre-opening experience.Nominated twice “Employee of the Month”.Moved to Dubai to be part of another pre-opening team.