Marketing Strategy Development:Developed comprehensive marketing SOPs to standardize and optimize marketing operations across the company.-Ad Campaign Management:Designed and managed Meta and Google Ad dashboards, created ad copy, and produced compelling assets for both platforms, ensuring cohesive messaging and engagement.-Custom Audience Creation:Devised a proprietary method to cache Google user data and build intent-based searcher lists, leading to the creation of high-converting, bottom-of-funnel audiences on Meta.-Cost Efficiency & ROI:Successfully reduced the company's cost per acquisition from $2,700 to $21 through strategic targeting and optimization. Boosted the lead conversion rate from 10% to 46% using intent-based data lists.-Customer Trust & Engagement:Launched and managed Trustpilot campaigns, generating hundreds of positive user reviews, which improved brand credibility and customer trust.-Landing Page Optimization:Spearheaded the design, testing, and iteration of landing page funnels, resulting in a 70% improvement in conversion rates over previous iterations.-Traffic & Audience Refinement:Leveraged media buying expertise to fine-tune audience segments, increasing the quality of traffic by 50% and driving more qualified leads.-Ad Spend Management:Successfully leveraged a $50,000 monthly ad spend with a consistent ROAS of 10.1.-Performance Reporting:Developed comprehensive ad performance reports and KPI tracking systems, enabling data-driven decisions and effective allocation of advertising budgets across various channels.

• Develop and execute comprehensive branding strategies for Rallis-Daw Consulting LLC to enhance brand recognition and visibility.• Strategize, create, and disseminate quarterly newsletters to clients and prospects, ensuring timely and engaging communication of company updates and industry insights.• Produce bi-monthly animation videos for distribution on LinkedIn and YouTube platforms, delivering valuable industry insights and tips to target audiences.• Regularly update and maintain the company website to reflect the latest services and offerings, ensuring a user-friendly experience for visitors.• Coordinate and promote LinkedIn posts for significant holidays and special events, such as MD&M West, to foster engagement and brand awareness.• Manage the LinkedIn page, conducting competitor research to identify areas for improvement and maintain a competitive edge in the market.• Lead the preparation activities for trade shows, overseeing booth design and promotional materials for trade shows to maximize brand visibility and engagement.• Develop and implement local SEO strategies, including directory listings and community outreach initiatives, to enhance online visibility and attract target audiences.• Spearhead the creation of a new client questionnaire to gather valuable insights and feedback, informing future business strategies and service enhancements.• Collaborate closely with internal teams to provide marketing support and guidance as needed, fostering alignment and synergy across departments.• Establish and oversee the in-house marketing and web development department to meet clients' evolving needs and drive business growth.• Create and analyze monthly status reports, encompassing completed tasks, ongoing projects, analytic and growth reports, and recommendations for future initiatives to drive continuous improvement and strategic decision-making.

• Oversaw and guided the social media team in executing strategic initiatives.• Directed and supervised the creative team to ensure the delivery of impactful content.• Successfully optimized Customer Acquisition Cost (CAC) across multiple advertising channels.• Achieved significant enhancements in Long-Term Customer Value (LTCV) through targeted strategies.• Developed highly effective email cadences, resulting in increased conversion rates.• Curated compelling ad creatives, encompassing video and imagery, to maximize advertising effectiveness.• Managed the creation and execution of advertising campaigns on Instagram, Facebook, Google AdWords, and LinkedIn.• Orchestrated the development and management of social media content, encompassing both imagery and video.• Collaborated with sales and support teams to refine onboarding processes, enhancing customer satisfaction and retention.• Worked closely with the IT department to optimize the conversion rates of merchant checkout flows and landing pages.

• Conceptualized, filmed, directed, and produced a YouTube web series dedicated to cooking.• Managed content creation and curation across Instagram and Facebook platforms, ensuring consistent brand messaging and engagement.• Orchestrated the development and selection of ad creatives, including video and imagery, to optimize advertising impact.• Achieved an average Return on Ad Spend (ROAS) of 6:1 while overseeing Google AdWords campaigns.• Managed sponsored ad campaigns on Instagram and Facebook, driving targeted audience engagement and conversion.• Spearheaded WordPress website development and optimization efforts to enhance online presence and user experience.• Innovated recipe development strategies to create compelling and engaging culinary content.• Pioneered the establishment of a meal prep service within the company, including the creation of meal prep menus and nutritional macros.• Executed meal preparation and cooking activities with precision and attention to detail, ensuring quality and consistency.

• Established a comprehensive Social Media Marketing and Video Production agency from inception.• Orchestrated campaigns resulting in over $45 million in verifiable revenue for clients, leveraging targeted advertising on platforms such as Instagram and Facebook.• Directed and oversaw a proficient team of 13 professionals.• Achieved an average Return on Ad Spend (ROAS) of 10:1 while executing Facebook and Instagram advertising campaigns for clientele.• Spearheaded the conceptualization, production, and direction of impactful video advertisements for diverse clientele.• Cultivated partnerships with esteemed brands including Maserati, Coachella, Arizona Cardinals, Las Vegas Raiders, among others.• Facilitated successful collaborations with over 3,800 unique clients.• Designed and implemented company structure and Standard Operating Procedures (SOPs) for enhanced operational efficiency.• Engineered and executed highly effective advertising strategies, resulting in superior conversion rates.• Concluded successful business transactions culminating in the sale of the company in 2020.

• Established and sustained a recurring client portfolio generating $70k monthly revenue, while consistently acquiring new accounts each month.• Surpassed monthly sales targets by securing an average of fifteen (15) new accounts monthly, exceeding the quota of five (5) new accounts.• Conducted monthly client meetings to review analytical reports and lead inquiry assessments, ensuring alignment with client objectives.• Maintained current Google partner certification through the completion of seven (7) exams annually, upholding expertise in digital marketing strategies.• Provided ongoing client support, fostering strong relationships and addressing inquiries promptly for existing accounts.• Delivered training webinars to dental office staff on social media marketing, reputation management, and Google analytics, enhancing their proficiency in digital marketing tools.• Presented online or in-person webinars to healthcare professionals, including doctors, dental consultants, and practice owners, elucidating the advantages of our services.• Cultivated a positive sales floor environment, contributing to team morale and productivity.• Designed and delivered a comprehensive course on self-branding importance and LinkedIn profile optimization, empowering professionals to enhance their online presence.• Developed and executed successful Instagram marketing campaigns aimed at enhancing brand visibility and engagement.

• Spearheaded lead generation efforts for a portfolio of over 100 properties spanning the California coast, Hollywood Hills, and Beverly Hills, ensuring consistent occupancy rates and revenue generation.• Developed and implemented targeted marketing strategies to attract prospective clients interested in vacation rentals and real estate investments, resulting in increased brand visibility and customer engagement.• Provided leadership and direction to the sales team, monitoring performance metrics and implementing strategies to meet and exceed sales quotas.• Collaborated with cross-functional teams to optimize sales processes, streamline operations, and enhance overall customer satisfaction.• Conducted market research and analysis to identify emerging trends and opportunities, informing strategic decision-making and business development initiatives.• Fostered strong relationships with industry partners, including travel agencies, corporate clients, and local businesses, to drive referral business and expand the client base.