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Serial international entrepreneur, with over 20 years of success stories in start-up and commercial growth, with 2 successful exits with both Smaato and Outfit 7 in 2016 for a total of $1.4bn where I was responsible for International Revenues.Working with partners and investors on a global scale which has given me an appreciation of different cultures and the ability to adapt to markets rapidly. My specialities include digital media, social media, mobile technology, mobile apps, raising seed fund capital, launching visionary products, and exponentially expanding the International reach of a business.At present, my time is focused on expanding Vieworks, a revolutionary platform that turns videos into a vehicle for engagement, sales leads and customer loyalty. Visit https://www.vieworks.io/ or contact me directly at johnrankin75@gmail.com for more information.I’m also assisting companies as a Non-Executive Director, to add to my portfolio of Executive positions and help the Board decide on the way forward when discussing how to elevate their sales, revenues, business development, product, customer targeting, turning companies around, raising capital, or expanding internationally.Below is a brief overview of my board history;- Advisor to the Board | Snack Media- Co-Founder/Member of the Board | Vieworks - Founder/Member of the Board | Verasity- Co-Founder/Member of the Board | Adeye Mobile- Member of the Board/Managing Director | Outfit 7- Advisor to the Board/Managing Director | Level Up Media Ltd*** If you are interested in learning more about helping your organisation, then get in touch and let’s discuss what we can achieve together. ***Core areas of expertise that I can offer your business include: Entrepreneurship | Start-Up’s | Digital Media & Marketing | Technology | Social Media | Strategy | Leadership | Product Marketing | Business Development | Business Expansion | Raising Seed & Growth Capital | Mobile Apps & Technology | Blockchain | Cryptocurrencies | Mobile Gaming |Content Syndication | Audience Extension |
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Co-Founder And DirectorGame79London, Gb
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Co-Founder & DirectorGame79 Nov 2023 - Present
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Co-Founder & DirectorAvatar Music Technology Dec 2022 - PresentDigital AI Avatar Visual Music experience production -
Chief Revenue Officer (Cro)Adinmo Jan 2024 - Nov 2024Edinburgh, GbInGamePlay Display, Video, Audio Brand Advertising for mobile games.Leading the Global Advertising and Mobile Games Teams (Demand and Supply)3D Billboard advertising in live game play -
Board AdvisorAdinmo Oct 2021 - Feb 2024Edinburgh, GbShareholder and Member of the Advisory board. Focused on Product and Industry insights and scaling relationships in the Global Advertising and Mobile Games Industry
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Chief Commercial Officer (Cco)Adinmo May 2020 - Oct 2021Edinburgh, GbFounding C-Suite team. Scaling Advertising and Mobile Games Partnerships for the new InGamePlay Ad-Format. Placing 3D Billboard advertising into live game play.
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Vp Of Sales And MarketingNinadata Nov 2021 - Jan 2024Helsinki, FiContextual audience targeting with real time buying intent technology enabling digital advertisers to super charge and maximise ROASGlobal Advertiser, Media Agency and Channel sales & partnerships -
Chief Commercial Officer (Cco)Stakester Jul 2021 - Apr 2023City, London, GbThe fastest growing paid games competition and tournament platform.Working with Mobile Game studios and publishers to integrate and feature titles on the Stakester AppBranded IP and Licensing of Entertainment brands like The Voice and I'm a Celebrity Get Me Out Of Here.Games Design & Development through Co-Dev partnerships with Mobile Games StudiosBrand and advertiser sales and partnerships, including white label games platform opportunities -
Co-FounderVieworks Feb 2019 - Apr 2021Los Angeles, UsVideo engagement and lead generation platform for Video content marketers and advertisersMBO - Sold my 50% of the business in March 2021 as part of a management and investor buy out. -
Co-Founder - CroVerasity Mar 2018 - Jun 2020Road Town, Tortola, VgResponsible for the commercial and revenue divisions of the company, including the launch of https://veraesports.com/ Blockchain GamingVerasity is the world’s first fully integrated, cryptocurrency wallet and attention based platform for Video, Gaming and Entertainment rewards.Use the following link to experience https://verasity.io/ -
Managing DirectorLevel Up Media Ltd Feb 2017 - Apr 2019London, GbLevel Up Media provides video publishers with state of the art monetization and technologies required to succeed in the modern landscape. Our EvoPlayer™ technology utilizes the latest protocols, such as QUIC, to ensure quality audience experiences while minimizing overheads for your business. Developing relationships with over 4,000 professional and semi-pro YouTube, eSports and studio video creators, across verticals such as eSports, eGaming, food, sport and beauty. Responsible for internal teams in London, New York, Singapore and Poland consisting of 40 employees across Content, Execs & Non-execs, Marketing, Adops, Technology, OVP, Finance, Legal, Sales, and Product. Sourcing over $2.2m in Angel and seed funding. Generating over $36m in revenue business. -
Non Executive DirectorSnack Media Mar 2017 - Mar 2019London, England, GbA digital sports publisher with over 300 owned, operated and managed sites and apps with 40m monthly active users. Skills and achievements here included; Producing content for some of the biggest online sports sites and apps in the UK, including; NFLUK, Arsenal Mania, Football Fancast, Football Transfer Tavern, and Football League World. Sought out, brokered and successfully closed YouTube content acquisition deals with sports related influencers. Introduced and managed content syndication of video library for 3rd party use, which extended the company’s audience dramatically.Website: https://www.snack-media.com/ -
Managing DirectorDugout Limited Jan 2016 - Dec 2016London, England, GbAn advertising-funded video and editorial content creation and syndication business for football content designed to give the football audience a single destination to consume exclusive behind the scenes and lifestyle content. Skills and achievements here included; Dugout was originally a joint venture owned by 10 European football clubs; Liverpool, Arsenal, Manchester City, Chelsea, Barcelona, Bayern Munich, AC Milan, Juventus, Paris Saint Germain, and Real Madrid. Dugout has since grown to include over 45 clubs, 150 players and multiple content partnerships. Built the company from zero to 60+ direct employees across the UK and Europe within 9 months. Responsible for global content syndication and licensing deals with publishers around the world, including; Mail online, Newscorp, AOL, Squawka, and Freemantle.https://dugout.com/ -
Managing DirectorOutfit7 Ltd. May 2014 - Apr 2016Limassol, CyBee7 was part of the Outfit Group and was an advertising business that specialised in making it easier for mobile game publishers to encourage valuable players to spend with the publisher’s apps and games through in-game rewarded video advertising. Key skills and highlights here included; Bee7 was co-founded with Outfit 7, a large entertainment company with 450m monthly active users and 7b app installs. They produced games, TV shows and movie content and were the makers of the highly successful Talking Tom and Friends app. Responsible for the integration of the first ever in-app rewarded video advertising and monetisation solution that rewarded users in multiple games rather than closed loop. Built the Bee7 business, taking the company to a $25m profit in the first year of trading. Took Bee7 from zero to 45 direct employees and had direct responsibility for offices in London, San Francisco, Berlin, Singapore and Ljubljana. Built an audience base of 450m Monthly Active Users.Website: https://outfit7.com/ -
Chief Revenue Officer (Consultant)Smadex Jan 2014 - Jun 2014Santa Monica, California, UsA mobile Demand Site Platform for big data audience targeting. Key skills and highlights included; Introducing real time algorithmic bidding and optimisation for mobile brand and performance campaigns. Oversaw 15 direct employees and responsibility for offices in London and Barcelona. Trading with most media agencies and direct advertisers in branding and performance campaigns in America, EMEA and APAC. Developing features required by media buyers to increase their client spend.Website: https://smadex.com/ -
Chief Revenue OfficerTrademob Gmbh May 2013 - Dec 2013Berlin, Berlin, DeProviding advertisers and app developers with a global solution for their IOS and Android performance campaigns. Key skills and highlights included; C-suite & board representation Overseeing 70 employees with series B funding of $15m with Kennet Partners General Management responsibility for offices in New York, San Francisco, London and Berlin Global responsibility for all Revenue, Sales, Product Management, Marketing and external partnerships Agency and advertiser direct Sales Americas and EMEA and ROW Trading with the majority of agencies, advertisers, SSP’s and App developers direct globally. -
Vice President Americas & EmeaSmaato Oct 2010 - May 2013New York, New York, UsGlobal Mobile exchange for publishers and advertisers delivering to any country and audience worldwide. Key skills and highlights included; Built the Media and advertising sales business in Americas and Europe; New York, London, Hamburg, Milan and Madrid to more than $40m Grew to more than 100,000 publishers and 100billion impression per month Best in class targeting capabilities built to maximize your ROI. Media and Agency sales, Ad-operations and Publishing -
Chief Commercial Officer (Founder)Adeye Mobile Limited May 2009 - Oct 2010London, GbMobile marketing, advertising and social media agency. Key skills and highlights included; Head of Media Sales and Commercial Maintained and grew relationships with all leading agencies in USA and Europe. Generated global advertising revenues across Adeye Buzz publishing network and Storyz social media platform throughout USA, Far East, Middle East, Western Europe and Scandinavia -
Business Development ConsultantBluepod Media Nov 2008 - May 2009Chelmsford, Essex, GbBusiness development and Project Management for Mobile marketing and advertising solutions.Agency and Brand relationships.utilising bluetooth fixed and field networksjava applicationsmessaging solutionsEFT and Voucher payments -
Consultant DirectorSwitchfire May 2006 - May 2009Business development and New Product Development for leaders in mobile content creation, delivery and monetisation.Develop global relationships with Network operators, MVNO's, Media Owners, Content owners, Distributors and aggregators and service providers.Driving mobile revenues from premium content.Our speciality is the Sports Industry, linking companies, advertisers and sponsors with brands such as All Blacks, PGA Golf, Premier Rugby and Gloucester Rugby through our Unique digital solutions.Category owner for all new business lines including: Classifieds, Sport, gaming, workplace solutions, MVNO, partner affiliations
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Senior Projects ManagerSiemens Communications Apr 2005 - Apr 2006Munich, De• Large corporate account responsibility• Sales, profit and delivery responsibility• £5M and £50M Project responsibility• Technology implementation, business change• Clients BBC, MoD, BT Global Services, Anglian Water, Horwath Clarke Whitehill. -
Senior Proposition Team Manager - New Products And ServicesVodafone Apr 2000 - Dec 2005London, GbTo launch 30-50 new products and services into UK and European mobile telecoms markets per annum.Responsible for all customer facing, sales, marketing, operational elements of new product launches.Manage a team of 30 project managers across all consumer, SME and Corporate markets. -
Management GraduateGreat Universal Stores Jan 1997 - 2000Graduate management training- Specialising in contact centre management and development- Responsible for performance of 5000 contact centre seats across 7 locations- Brands Argos, Disney, GUS, Kays
John Rankin Skills
John Rankin Education Details
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Henley Business SchoolBusiness -
Coventry UniversityHistory And Education
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The Skinners' School
Frequently Asked Questions about John Rankin
What company does John Rankin work for?
John Rankin works for Game79
What is John Rankin's role at the current company?
John Rankin's current role is Co-Founder and Director.
What is John Rankin's email address?
John Rankin's email address is jo****@****obi.com
What is John Rankin's direct phone number?
John Rankin's direct phone number is +164680*****
What schools did John Rankin attend?
John Rankin attended Henley Business School, Coventry University, The Skinners' School.
What skills is John Rankin known for?
John Rankin has skills like Mobile Marketing, Mobile Devices, Mobile Advertising, Start Ups, Digital Marketing, Mobile Internet, Mobile Applications, Online Advertising, Strategy, Digital Strategy, Sales, Business Development.
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