PDS Next is a consultancy that works with resource-limited organizations to develop strategies to maximize KPIs. Clients have included iSite media and Soccer Village.

Served as an Enterprise leader to align 60+ person team with oversight of 90% of club revenue generation via Partnerships, Ticketing, and Retail as well as the fan-facing Marketing, Comms ,Content verticals.Collaborate across Enterprise Leadership Team to set the long term vision of the club while also stewarding the evaluation and development of growth opportunities for the club.

Evolving executive leadership role which evolved over time and included oversight of Ticketing and Marketing for the Bills and Sabres, Community Relations for the Sabres as well as working on organization-wide strategy projects including long-term goal setting.

Led marketing across all Buffalo-based PSE properties

Worked with a variety of organizations, primarily in sports, to produce consultant work which has been incorporated into future plans for multiple companies.

Created Oregon Vs. (www.oregonvs.com), a unique fantasy sports game focused on Oregon Ducks football. I concepted the game rules and features and worked with a third party developer to bring the game to life.

Served as a consultant or lead on a variety of projects across multiple industries. I served in creative, research, emerging media, and account management roles amongst others as projects required. Some of the projects included...Mercedes-Benz Tweet Race: Served as game designer, casting director, and client contact for social media intended to accelerate the brand's presence in social media and appeal to younger generation of luxury car buyers. General Mills Tablespoon.com Facebook Fan Value Measurement: Collaborated with internal research team to lay out a research plan to place a dollar value on a social media fan. Additionally served as creative lead in developing a version of Tablespoon.com that seamlessly integrated in the social environment to attract enough installations to reach a significant sample size.

Led Kellogg's Kids brands in national media. My brands saw consistent growth during my time on the account as I optimized the brand strategies in both traditional and emerging media. I was at the forefront of pushing further investment in digital media while also dedicating resources to traditional media that had a track record of producing results.I also served as a liaison between the strategy and TV buying teams.

US Army National Strategy account. Responsibilities included: Basic media strategy, evaluating media vehicles based on recruitment goals, working with creative teams to identify appropriate vehicles, and managing billingAdvanced Micro Devices Media Planning/Buying B2B. Responsibilities included: Researching different opportunities for B2B communication, negotiation with vendors to provide maximum value for my client, providing feedback to creative team to optimize creative work based on placements.