John Relyea Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

Mason, Oh, Us

Developed and implemented strategic plan to create new direct line of business. Reported to the CEO.- Transformed go-to-market strategy, created new digital, direct-to-consumer channel, and executed on initial target to generate 100+ loans per month.- Led digital marketing and branding revamp of customer experience, executed digital advertising, and increased customer page views by over 20% in 3 months.- Successfully partnered with CIO, utilizing Agile processes, and executed new mobile application, eSign functionality, and referral products.

Plano, Texas, Us

Plano, Texas, Us

Managed project management and account management teams responsible for reseller and client relationships.- Engaged prospect resellers and clients, identified business needs, and negotiated contracts.- Executed 3 reseller contracts in 2017 resulting in 200+ potential financial institution (FI) prospective clients.- Led project management team and cross-functional processes for 10 – 15 active projects. Utilized Agile development processes to prioritize average of 40+ backlog projects.- Managed reseller and FI client onboardings including technical integration, data ingestion, and iframe and API media delivery integrations with client digital properties.- Led account management team’s ownership of 30+ live FI clients, which enabled clients to create and optimize campaigns that delivered over 1.125MM impressions daily.- Developed initial product structure and desired web presence.- Created sales materials and led sales efforts to financial institutions from $50MM - $200B in assets.- Led hiring for initial sales, project, and account management staff.

Cleveland , Ohio, Us

Selected for this newly created role, developed and executed the first Recreation Lending consumer business strategy, assembling a cohesive team from disparate sections of the organization and driving growth within the Division. - Successfully developed and implemented all aspects of national B2C and B2B $347M new business volume plan, assumed full P&L responsibility and generated $13M in revenue and $2.8M in net income.

Cleveland , Ohio, Us

Directed implementation of Key’s Client Experience marketing and sales segmentation strategies for Retail Division nationwide, managing three teams and eighteen team members. Evolved role into strategic ownership of Key’s 465,000 Emerging Affluent (EA) clients, representing $275M+ in annual profit. Worked closely with internal/field constituents and market research partners to identify and develop new Community Bank strategic initiatives. Piloted projects achieved $96M in revenue.- Deployed successful new customer relationship management (Siebel) system in 950 Key branches nationwide, enabling the first comprehensive client profile and individualized product offerings available for use by front-line sales staff.

Cleveland , Ohio, Us

Selected to take interim management role and commuted to Chicago IL to direct technology operations for Key Auto Finance and Recreation Lending divisions with focus on leveraging technology-driven strategies and partnerships to achieve B2B and B2C growth. - Implemented new leadership model for 23 person technical team, accelerating delayed major system upgrade project and delivering on expected deadline and within $1.75M development budget.

Cleveland , Ohio, Us

Created new position and developed and drove eBusiness market strategy to cultivate new B2C revenue streams in recreation lending without impacting growth of existing loan channels. - Identified, negotiated and executed partnerships to achieve exponential growth; achieved top performance in the division by increasing volume of new retail loans from $9M (2000) to more than $110M (2003).

Cleveland , Ohio, Us

Led strategic vision and integrated marketing, public relations, and advertising initiatives to increase consumer awareness and generate incremental revenue in target markets.

Mba, Marketing

Bs, Marketing