Ecommerce Director
CurrentPlan, lead, and run all aspects of Ecomm for all brands under Custom Wheel House, LLC. Directly responsible for success of DTC channels, brand websites, Third Party sales channels, and function of CWH digital platforms. Helped grow DTC channels 3x size as a percentage of overall business in the last 4 years.Oversaw redesign and launch on completely new website for a mobile-first, visually pleasing experience.Grew web sales revenue 10x over the last 5 years.Developed full ad funnel and email marketing strategy, customer journey, with CX/CS focus campaigns. Launch and continued Oversight of B2B dealer portal for dealer direct purchasing, stock check, and product information. Budget development, tracking, and KPIs for marketing team and efforts.Oversee several external Dev teams and contractors for initiatives.Works closely with Creative, Content, and Product Directors on Marketing projects.