Plan, lead, and run all aspects of Ecomm for all brands under Custom Wheel House, LLC. Directly responsible for success of DTC channels, brand websites, Third Party sales channels, and function of CWH digital platforms. Helped grow DTC channels 3x size as a percentage of overall business in the last 4 years.Oversaw redesign and launch on completely new website for a mobile-first, visually pleasing experience.Grew web sales revenue 10x over the last 5 years.Developed full ad funnel and email marketing strategy, customer journey, with CX/CS focus campaigns. Launch and continued Oversight of B2B dealer portal for dealer direct purchasing, stock check, and product information. Budget development, tracking, and KPIs for marketing team and efforts.Oversee several external Dev teams and contractors for initiatives.Works closely with Creative, Content, and Product Directors on Marketing projects.

Management of Conversion and Brand digital ad buying. Onboarding and management of third-party marketing agency to help with ad strategy. Management of third party services to relaunch and update Amazon storefront. Research and integration of new marketing email platform. Understanding and knowledge of other third-party systems for proprietary product data for use in ACES/PIES. Integration and management of third-party B2B platforms for direct purchasing of products. Oversee and manage all company Shopify stores. Working with developers to coordinate updates, bugs/issues, and running any updates for pricing/sales/special projects.

Creative & Brand Coordinator for Method Race Wheels, Tensor Tire and GMZ Race Products.Design/layout of all ads, catalogs, marketing material for Tensor/GMZ products and campaigns.Manage all Shopify websites for all company brands.Full rebrand and redesign of GMZ Race Products website and catalog.Manage and monitor social channels for Method Race Wheels, Tensor Tire and GMZ Race Products.Lifestyle/Brand photoshoot production.Videography production. High speed racing photography. Production of all assets, photos, layout/design of marketing material for several new products for Method, Tensor and GMZ. This includes coordinating samples, planning/producing photoshoots (action and lifestyle), marketing material creation from layout through print production, working with industry influencers and professional athletes, email and digital launch, and social strategy.

Nationwide travel for work ranging from fashion, lifestyle, to professional and extreme sports. I have worked with many major brands including Falken Tire, Monster Energy, Rockstar Energy, Black Flys Sunglasses, Sullen Clothing, K&N Filters, Verizon Wireless, Wells Fargo, Travelers Insurance, Mercury Insurance, The World Poker Tour, and many others.2017-18 - Worked for Garbage Dream Media in Brea, Calif. (listed below)2014-16 - Fashion photography and portraiture with various models, designers and companies around Greater LA. Shot campaigns for use on various social channels. Corporate imagery for brands like WOMMA. And headshot photography including the 2015 and 2016 San Jose City Council official portraits. 2013/14 – Contractor for Falken Tire for the Formula Drift racing season. Nationwide travel for the series covering everything from high-speed action to journalism for the team both on the track and in the pits. Additional freelance work for K&N Filters, AEM Intakes, Hankook Tires, BMW/John Edwards Racing, and Black Flys sunglasses 2012 – Contractor for Falken Tire - Monster Energy AMA Supercross and the American Le Mans Racing Series. Action/Racing photography, and journalism. Lead Photographer on the Falken Tire Wildpeak Off Road ad campaign. Corporate imagery for Wells Fargo and Traveler’s Insurance.2011-10 – Contractor. Corporate imagery for Verizon Wireless, Traveler’s Insurance, and others.