⭐️John R. Hines

⭐️John R. Hines Email and Phone Number

Leader of Global Digital Marketing & Data-Driven Digital Strategies to Transform B2B, B2C & Entertainment Companies | eCommerce Lead | Deep Marketing Analytics | Content Marketing | AI-Driven Personalization @ Rentokil Terminix
⭐️John R. Hines's Location
Daytona Beach, Florida, United States, United States
⭐️John R. Hines's Contact Details
About ⭐️John R. Hines

Successful, proven digital executive who will lead your game-changing, data-driven digital transformations, introducing a digital-first mindset and roadmap to improve digital customer experience, lower cost of acquisition, optimize web site conversion rates, increase revenues, improve customer retention, and dramatically raise user satisfaction. With ad agency, direct corporate, channel and startup retail franchise experience, in both B2B technology and consumer fields, and a particular personal connection with music and entertainment industries in the 'new normal.' Vice President/Head of Digital Strategy | JHinesDigital@gmail.comDriving your business value by: Driving Powerful Digital Strategies – By rethinking the business in a digital-first way, I have helped a $14B company drop their cost of acquisition by 1/3, and increased Sales-Accepted Leads by 269%  Bringing Transformative Thought Leadership – Making Digital needs a core driver of corporate strategy; I bring new digital models into established leadership teams to inspire companies to outpace the competition, and enhance the old ways of engaging new and existing customers Leading Advanced Digital Behavior Data Capture – I’ve driven the capture of clickstream data, tied to our IDW, to provide insights about cross-channel behavior via a CDP (Customer Data Platform) that goes way beyond Google Analytics Creating Highly Personalized Experiences – Nothing increases online engagement like making people feel the experience was created just for them; connected both 1st, 2nd and 3rd party data, I can pivot the marketing team to think and act around personalization—ABM, at scale Building Motivated, Powerful Teams – As an inspiring, approachable leader, I’ve supervised teams from six to 117 people, and always received the highest ratings for team morale, motivation, and retentionTo find out how I can help you elevate your digital, eCommerce, or Marketing Operations strategies, contact me at JHinesDigital@gmail.com .

⭐️John R. Hines's Current Company Details
Rentokil Terminix

Rentokil Terminix

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Leader of Global Digital Marketing & Data-Driven Digital Strategies to Transform B2B, B2C & Entertainment Companies | eCommerce Lead | Deep Marketing Analytics | Content Marketing | AI-Driven Personalization
⭐️John R. Hines Work Experience Details
  • Rentokil Terminix
    Head Of Web And Ecommerce Strategy
    Rentokil Terminix Jul 2021 - Present
    Established digital strategy to transform a 95-yr old company into a modern, digital-first, eCommerce-enabled organization. Launched entirely new, modernized web site, including the most advanced eCommerce experience in the pest control industry. Aligned stakeholders across departments, including the C-Suite & IT, to gain support for the redesign and launch, as well as downstream sales fulfillment and lead execution. Also managing consolidation of multiple Magento global sites into terminix.com.• Increased web-driven % of Sales Revenue by 12% points in 2023 by building a user-centric, industry-leading eCommerce environment which now contributes an avg of 43% of attributed revenue, coming from 26% in 2021 and 24% in 2020.• Increased total website leads in 2022 by 29% yr/yr and website sold units by 48% yr/yr by driving re-architecture of the site with search optimization and personalization in mind. Funnel entry engagement has grown from 8% to 13% of sessions by deploying personalization/localization and search-centric content strategies, as well as re-engagement. • Built digital team, budget and technology stack including Search, eCommerce & web CMS (Sitecore & Magento); mobile/responsive design; web analytics (Google Analytics + PowerBI; integration with Salesforce Marketing Cloud; successfully grew team of high-performing digital professionals focused on SEO, Content, eCommerce, UX, front-end development, and analytics—establishing a Digital Center of Excellence which hadn’t existed previously.
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  • Teradata
    Sr. Director, Global Digital Experience Strategy & Campaign Execution
    Teradata Nov 2011 - Oct 2020
    San Diego, California, Us
    Providing Digital Marketing department leadership for the leading provider of Data Ecosystem Architecture, Big Data Analytics, Customer Journey Mapping, and Cloud-based data technology.  Leading creation of corporate digital strategy to transform Teradata.com and other digital properties into a B2B lead-generation system; from 2011-18, increased qualified Sales-Accepted Leads by 269% (web now produces 47% of all Sales-Accepted Leads). Owning initiative to capture & analyze web site clickstream and social listening/sentiment data and ultimately to tie insights to the customer & prospect Enterprise Data Warehouse, to create incredibly personalized web experiences & site path optimization, along with cutting-edge web pathing analytics. Influencing or driving all web marketing efforts at the corporate level, including SEO, SEM, Display, and Social; from 2011-18, increased Search visits 27%, increased total web site visits by 79%. Owning growth plan for the external customer-focused social media communities, as well as strategy for all corporate-driven Social Media entities, and the internal social community deployment and management. Achieved over 50% ‘active’ participation in internal social community within 8 months. Managing global presence across 25 country-level localized sites. Drove launch of virtual events at Teradata, which extended live events to a global audience (increased attendance by over 40% in 2014, 30% in 2015 and 33% in 2017), creating a seamless online event experience. Leading conversion of Teradata.com to a responsive design, mobile-enabled web environment. Led recommendation of eCommerce system capabilities for the first time at Teradata (Sitecore, AWS & uCommerce). Leading email campaign execution team & Marketing Automation Platform integration (Eloqua). Shifting focus from broad-based lead generation to Account-Based Marketing, which has pivoted our entire marketing strategy in 2017-20.
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  • Drive-Through Espresso-Colorado (Company Confidential)
    President/Chief Marketing Officer
    Drive-Through Espresso-Colorado (Company Confidential) Aug 2010 - Feb 2012
    Drove all marketing and operations for a new chain of drive-through espresso locations in Denver, CO. Included driving supply chain management, promotional and building signage, all marketing communications, social media, email marketing, and event management for this growing company.
  • Qwest Communications (Now Centurylink)
    Director, Ebusiness & Digital Operations
    Qwest Communications (Now Centurylink) Apr 2006 - Aug 2010
    Monroe, La, Us
    Drove strategic direction for qwest.com, and supervised development and implementation of the web strategy for this $14B telecom company. -Led Voice of the Customer research & analytics efforts to determine key customer pain/abandonment points.- Developed a 4-yr strategy to mitigate, including:oCentralized shopping cart (Comergent/Sterling Commerce) & streamlined checkoutoPortal architecture for personalization and updating content without IT (Free Range)oComplete look and feel/IA redesign to create an exploratory shopping experienceoMobile version of qwest.com, quickly achieving >1,000 visits/dayoSocial Media integration (Ratings & Reviews, Forums, Facebook/Twitter)- Increased % of revenue from the Web from 3% to over 13% in two years, and lowered Cost Of Acquisition by 33% yr/yr, while increasing customer retention by over 10 points.- Managed a team of 48 Web analysts, and 69 Click-to-Chat reps; consistently scored in the highest rating group for employee engagement.- Drove strategy and implemented multiple projects to encourage shifting customer payments online, and played strategic role in an overall effort to outsource all payment technology to a SaaS-based model.- Moved online chat team from a service focus to a sales model recognized as best-in-class (Forrester, 2009), further moving Click-2-Chat and Click-2-Call to 40% share in 2010.- Drove online implementation of Net Promoter Score measurement and customer satisfaction improvements, increasing site NPS score from -13% to +19% in ten months.- Led customer self-service/online post-sales service and support management efforts, doubling the rate of monthly MyAccount adds from 2009 levels.- Led eMarketing team for 2 1/2 years until an eMarketing director was hired; led the audience targeting and SEO/SEM strategies which have become the basis for marketing and functional efforts on the site.
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  • Capri Records
    Recording Artist, Professional Jazz Trombone Musician
    Capri Records Mar 2003 - Jan 2006
    Professional Jazz Musician, recording for the Capri Records label on jazz trombone. Released debut CD, 3/04. New CD, 'You & I,'​ released 4/15, new landmark suite, 'Emergence,' in late 2020.http://www.allaboutjazz.com/php/musician.php?id=1367 Lead of Hines DeVine Jazz, performing regularly in central Colorado and Tucson, AZ.http://www.hinesdevinejazz.com
  • Ge Capital, Access Distribution
    Director, Corporate Marketing & Eservices
    Ge Capital, Access Distribution 2002 - 2006
    Assembled a core marketing communications team and managed all advertising, PR, analyst relations, events, front-facing Web, database/lead management, internal communications, and traditional marcom functions. Through comprehensive executive relations program, transformed the group’s perception (by senior execs) from being a cost center to an investment area with a much clearer ROI.- Led team to run two 1200-attendee customer and vendor events in Keystone Colorado, exceeding an attendance goal in 2003 (during difficult economic times, when event attendance was declining).- Achieved 32% increase y/y in editorial mentions for the company with an aggressive PR program.- Distributed over 2,050 qualified lead opportunities to our resellers in 2003, 50% increase yr/yr.- Achieved 90%+ rolling accuracy in customer marketing contact database.- Established consistent, quarterly Voice of the Customer research program which became a GE best practice.- Consolidated internal communication vehicle architecture and increased company perception of internal communications vehicles’ effectiveness by 13% yr/yr.- Increased company awareness of key executive positioning messages by 61% in 11 months.- Increased visits to the GE Access web site by 68% yr/yr by consolidating multiple sites into a more consistent framework.
  • Sun Microsystems
    Sr. Group Manager, Communications
    Sun Microsystems 1997 - 2003
    Palo Alto, Ca, Us
    Managed a team of marketing professionals to drive consolidated communications within Sun’s newly converged 15,000+-member global sales force. Achieved a reputation for making marketing content relevant for sales. - Reduced number of unique communications vehicles from 50+ to 11.- Established the processes for providing content input to make the vehicles relevant and effective.- Concepts of ‘emotion-based selling thru the Web’ were published in several technology magazines.Managed both headquarters and field marketing teams for the Enterprise Services (education, consulting, tech support) division of Sun as they relocated this division to Colorado. Involved all aspects of divisional communications: direct marketing, PR, media relations, sales tools, collateral development, and events.- Drove two sales meetings, which were assessed (by post-event surveys) to be the most relevant and entertaining sales events in the history of the division.- Launched solution-selling sales tools & company literature, for which I was still being asked to provide copies four years later.- Created a leveraged field marketing model which connected field reps with sales and HQ in an efficient, consistent way.- Received Sun’s coveted ‘Eagle Award’ for outstanding leadership, 1999.
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  • Barnhart Advertising
    Account Supervisor
    Barnhart Advertising 1995 - 1997
    Supervisor of high tech accounts for one of the largest advertising/PR agencies in Denver. Managed team that called on IBM Software Channels Sales organization and other technology accounts. Drove marketing communications strategy and managed client relationships at a strategic level. Responsible for hiring team. Was known for being able to translate technical concepts into simple value-oriented benefits, which could be massaged into powerful concepts by a non-technical creative department.
  • The Studio Group Advertising
    Account Executive
    The Studio Group Advertising 1993 - 1995
    Managed all marketing communications for several key technology accounts at this $2 billion technology distribution company. Specifically, drove marcom programs and events for Sun Microsystems, Hewlett-Packard (large- and small-format printers), SunSoft, and Netscape. - Built one of HP’s most successful reseller multimedia road show events: Extreme Profits!- Drove revolutionary CD-based interactive training tool for Sun’s Computer Telephony Integration program.- Managed marcom to enable the major launch of Netscape to the reseller channel.
  • Bernstein-Rein Advertising
    Assistant Account Executive/Account Executive
    Bernstein-Rein Advertising 1988 - 1993
    Drove at an implementation level the advertising programs for some of the largest retail accounts in the USA: Blockbuster Video, Armour Foods, Wal-Mart, The Buckle (retail clothing), Worlds of Fun/Oceans of Fun amusement parks, H&R Block. - Conceived and managed one of Blockbuster Video’s most successful regional promotions around “Magic Johnson’s Slam Dunk” video game, involving hundreds of contestants competing in over 130 store locations thru the southeastern U.S., culminating in a massive contest at Disney World in Orlando. Drove significant store traffic increases and well over $50MM worth of promotional broadcast coverage.- Conducted the agency’s first in-depth market analysis for Armour Foods’ meat products, including primary and secondary research, to thoroughly identify the best opportunities for targeted marketing.

⭐️John R. Hines Skills

Digital Marketing Email Marketing E Commerce Lead Generation Strategy Integrated Marketing Crm Management Analytics Marketing Strategy Leadership Marketing Marketing Communications Direct Marketing Online Marketing Digital Strategy Sem Strategic Partnerships Marketing Management Social Media Web Analytics Customer Relationship Management Seo Digital Media Social Media Marketing Online Advertising Public Relations E Business Social Networking Ebusiness Leadership Advertising Strategic Planning Interactive Advertising Web 2.0 Web Design Web Technology Strategy E Commerce Solutions Strategic Vision Customer Experience Design Community Strategy Internet Trends Experience Design Behavioral Targeting Marketing Automation Information Architecture Drive Results Digital Events

⭐️John R. Hines Education Details

  • Brigham Young University
    Brigham Young University
    Communications/Advertising Management
  • Keller Graduate School Of Management Of Devry University
    Keller Graduate School Of Management Of Devry University
    (Did Not Complete)
  • Keller Graduate School Of Management Of Devry University
    Keller Graduate School Of Management Of Devry University
  • Keller Graduate School Of Management Of Devry University
    Keller Graduate School Of Management Of Devry University
    Marketing

Frequently Asked Questions about ⭐️John R. Hines

What company does ⭐️John R. Hines work for?

⭐️John R. Hines works for Rentokil Terminix

What is ⭐️John R. Hines's role at the current company?

⭐️John R. Hines's current role is Leader of Global Digital Marketing & Data-Driven Digital Strategies to Transform B2B, B2C & Entertainment Companies | eCommerce Lead | Deep Marketing Analytics | Content Marketing | AI-Driven Personalization.

What is ⭐️John R. Hines's email address?

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What is ⭐️John R. Hines's direct phone number?

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What schools did ⭐️John R. Hines attend?

⭐️John R. Hines attended Brigham Young University, Keller Graduate School Of Management Of Devry University, Keller Graduate School Of Management Of Devry University, Keller Graduate School Of Management Of Devry University.

What are some of ⭐️John R. Hines's interests?

⭐️John R. Hines has interest in Environment, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture, Health.

What skills is ⭐️John R. Hines known for?

⭐️John R. Hines has skills like Digital Marketing, Email Marketing, E Commerce, Lead Generation, Strategy, Integrated Marketing, Crm, Management, Analytics, Marketing Strategy, Leadership, Marketing.

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