+ Source film/video footage, photos, articles, and personal stories to align with client need for use in film, television, print, and digital production.+ Maintain a record of ownership of sourced materials for final use in clearance.+ Utilize a multi-platform strategy for tracking down original ownership, including: social mediaresearch/outreach, online digital file library research, and physical library and database research.+ Edit video footage and maintain a detailed time code referencing source material.+ Manage and organize client deliverables.+ Maintain communication with team via Slack on project updates, priority changes, and clientrequests.

Freelance - Special projects with the American Association of Diabetes Educators, including: digital content strategy; campaign ideation, production, and analytics analysis; user experience audits; web performance optimization; code updates/troubleshooting.

+ Managed development and edit of copy for direct marketing online properties aimed at consumers, business partners, and public at large.+ Conducted annual audit of consumer-facing enrollment site, aligning teams across IT, Systems Integration, lines of business, Marketing, and Legal/Regulatory.+ Program managed legal and regulatory approval process for enrollment and marketing copy.+ Maintained brand standards, ensuring copy adhered to style guidelines.+ Project managed enterprise A/B testing efforts, starting with ideation, onto development andtesting, and finally through analysis/implementation of findings.+ Planned and chaired kickoff meetings, defining scope and facilitating technical and operationalrequirements for project team.+ Developed detailed project plans, requirements documentation, and versioning control for multipleprojects in order to effectively organize in-house and external teams across the US and offshore.+ Provided contextual guidance to testing and IT teams on UX and marketing best practices.

+ Managed development and editing of copy for all online activity. + Oversaw legal and regulatory approvals for nuanced healthcare language.+ Maintained brand, ensuring copy adheres to style guidelines. + Worked collaboratively with teams across IT, Marketing, Sales, Legal and Business. + Project managed development, documenting, and implementation of A/B testing for website.+ Planned and chaired kickoff meetings, defining scope, and facilitating technical and operational requirements for project team.+ Developed detailed project plans, tracking and recording all changes.+ Provided contextual guidance to testing and IT teams on UX and marketing best practices.

+ Managed all digital assets for the organization including artwork, photography, audio, and video, ensuring assets were received and delivered on time and to exact specifications+ Successfully executed integrated online marketing campaigns, driving engagement with association initiatives and public awareness campaigns+ Developed internal engagement plan across all departments to increase use of digital platforms by staff and vendor partners, with the goal of expanding ADCES reach to external audiences + Led creative direction of brand identity for relaunch of ADCES online community+ Provided art direction to and managed freelancers and agencies in the design and execution of branding materials, individual campaigns, and concept iteration+ Relaunched diabeteseducator.org, working with web team to manage project schedule, identify potential setbacks, and communicate with internal and external customers to ascertain requirements+ Implemented SEO strategy, building audience for patient-focused digital assets+ Strategized, planned, and executed content strategy for online materials+ Audited website to align style, tone, and voice for the ADCES brand, working with internal stakeholders to revise content for web consumption+ Maintained editorial calendar and wrote/edited social, blog, and newsletter content+ Led interactive discussions with employees, working with Human Resources and Marketing/Communications staff to develop staff values document and implementation plan+ Conducted live and recorded trainings for staff and volunteer leaders on content creation and the use of ADCES website and associated technologies; maintained editorial calendar and wrote content aimed at engaging affiliate groups using technology+ Produced content for ADCES publications and email campaigns, focusing on promotion of ADCES technologies and products

+ Managed online community daily operations: content creation for blogs, forums, and social; event planning for affiliate and national events; and customer support+ Increased adoption of the online community by local groups across the country through targeted content in ADCES publications, social, and email campaigns+ Developed internal engagement plan to increase staff usage of the online community for governance, advocacy, and marketing efforts+ Conducted A/B email marketing testing, driving engagement with the online community+ Supervised Volunteer Services Specialist, assigning daily tasks and conducting annual review+ Evaluated website and social analytics to optimize usage among members+ Planned events for both ADCES annual conference and annual leadership meeting, liaising with attendees and vendor partners

+ Monitored ADCES online community to ensure policies for member usage were maintained+ Administered onsite program registration, preparation of attendee onsite materials, shipments, and speaker coordination for ADCES national events+ Coordinated annual Board of Directors election: arranged applicant interviews, reviewed applications, and prepared materials for print and web+ Responded to volunteer leader requests regarding the use of ADCES online community and social media

+ Served as first point of contact for member, patient, and industry inquiries+ Maintained member-only CMS pages+ Generated weekly membership reports for staff and external partners