John Riel Email & Phone Number

Van Nuys, Ca, Us

Us

- Collaborated with stationery licensee on Hello Kitty program, making it one of their most successful launches and resulting in product sell out in first 24 hours.- Improved development and approval process with crate subscription licensee resulting in first on time shipping in over a year along with a 20% + increase in subscriptions.- Clearly communicated with internal cross-functional teams (e.g. creative, marketing) on special projects, retail presentations, etc.- Initiated social marketing post between internal marketing team and pet licensee culminating in product sell out on Target,com.- Drafted Letters of Intent, One-time Authorization, Amendment Requests and Agreement Renewals.

LBMB - Plasticolor/Chroma is a family owned business and are suppliers and distributors of aftermarket automotive accessories specializing in seat covers, steering wheel covers, floor mats, utility mats, hitch plugs, tire covers, and sunshades.-Managed licensed auto accessory entertainment group program.-Acted as internal point person for licensors with product submissions and approvals.-Licensors include Disney, Warner Brothers, Marvel and Sanrio - Covering properties such as Black Panther, Deadpool, Star Wars, Batman, Superman, Wonder Woman, Hello Kitty and Betty Boop.-Facilitated approval process for product and marketing materials.-Worked cross functionally with sales and product development teams.

- Increased profitability by aligning vendor essentials with internal pricing, ticketing, and product placement.- Ensured financial integrity through POS reconciliation, vendor prioritization and merchandise settlement.- Focused branding effort to align messaging across multiple social media channels.

London, Gb

Diageo is a global leader in beverage alcohol with a collection of over 200 brands across spirits and beer that are enjoyed in more than 180 countries around the world.-Translated beverage brand strategy into innovative hard and softline merchandising programs to increase brand footprints and fuel dynamic business growth. -Managed global approval of marketing and advertising materials as well as licensed products from concept through production. (Hardliners, Softlines, and Packaging)-Grew Bundaberg Rum Licensing by (400%) in one year through strategic product development and design.-Spearheaded global redesign/development for Baileys, Guinness and Smirnoff European gift packs generating $6.2M in revenue.-Directed development and design of online brand asset site project, creating centralized library of all licensed brand creative materials.-Improved and ensured accurate tracking of internal/external stakeholder approvals through creation of comprehensive proprietary online product-submission portal.-Ensured adequate trademark protection across all markets by engaging with internal/external legal resources.-Developed brand licensing creative strategies by collaborating with cross functional and global beverage teams. -Guided product development of Crown Royal sponsored NASCAR merchandise for Jamie McMurray, Kurt Busch and Matt Kenseth.-Enforced licensing best practices governing creation and approval of Guinness merchandise boosting growth by 125% in first year,-Managed product development with licensees across Europe, North America and Australia.-Faciliated development of a Proprietary Licensing System for Diageo Licensing with outside agency.

Bs, Communications/Tv Production

Certificate In Travel Management, Tourism And Travel Services Management