John R. Luna Email and Phone Number
Chairperson, CTA’s Health, Fitness and Wellness Committee (R11) WG12 Over The Counter Hearing Aids at
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Consumer Technology Association
Kirkland, WA, US
John R. Luna's Location
Greater Seattle Area, United States, United States
John R. Luna's Contact Details
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About John R. Luna
John R. Luna is a visionary leader and trailblazer in the intersection of healthcare and technology, currently serving as the CEO of Sound Business Consulting Services and working with EssilorLuxottica Super Audio Division to commercialize Nuance Audio. In a groundbreaking move announced in July 2023, EssilorLuxottica revealed its ambitious plans to enter the hearing solutions market, unveiling a disruptive technology that seamlessly combines sight and sound leading towards a future where traditional hearing solutions are redefined, eliminating the stigma often associated with them.With over 30 years of illustrious experience in the international medical device and consumer electronics industries, John brings a wealth of knowledge and strategic acumen to the rapidly evolving landscape of hearing solutionsJohn’s career is marked by a consistent track record of success, showcasing his ability to drive growth in both traditional and disruptive technologies. His expertise extends across diverse markets, encompassing B2B and B2C sectors. Prior to his current roles, John held C-level positions with major hearing device companies, contributing significantly to their strategic development and market penetration.A globally recognized leader, John is actively involved in shaping the industry’s future. His leadership extends to prestigious board positions, including the Board of Industry Leaders of the Consumer Technology Association, where he plays a pivotal role in influencing the trajectory of the consumer electronics, regulated medical devices and the digital health sectors. Moreover, he has served as the Consumer Medical Device Committee Chair for the Consumer Healthcare Products Association, underscoring his commitment to advancing healthcare solutions that resonate with consumers.At the forefront of industry standards, John chairs the Over-the-Counter Hearing Aid Working Group for the Consumer Technology Association, Technology and Standards, Health and Wellness Committee. John’s role in the CTA standards committees resulted in the Wearable Sound Amplifier Performance Criteria (ANSI/CTA-2051-A) and CTA-2118, Four Frequency Pure Tone Average Testing Methodology and Hearing Wellness Reporting Metric for Consumer-Facing Hearing Solutions. In his past role as the Chief Executive Officer of a publically listed company, he led the company through a transformative journey securing FDA 510(k) clearance and successfully commercializing the first FDA-cleared self-fitting OTC hearing aid.
John R. Luna Work Experience Details
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Chairperson, Cta’S Health, Fitness And Wellness Committee (R11) Wg12 Over The Counter Hearing AidsConsumer Technology AssociationKirkland, Wa, Us -
Executive AdvisorEssilorluxottica Dec 2023 - PresentParis, FrIn a groundbreaking move announced in July 2023, EssilorLuxottica revealed its ambitious plans to enter the Medtech space beginning with the hearing solutions market through the acquisition of Nuance Audio, unveiling a disruptive technology that seamlessly combines sight and sound. Joining this innovative venture, as the Super Audio team are leading EssilorLuxottica towards a future where hearing solutions are redefined, eliminating the stigma often associated with hearing aids. -
Board Of Industry Leaders MemberConsumer Technology Association Jan 2023 - PresentArlington, Va, UsThe Consumer Technology Association Board of Industry Leaders is an advisory body composed of a diverse group of leaders selected to represent our industry elected by the CTA Executive Board for a 3-year term.As North America’s largest technology trade association, CTA® is the tech sector. CTA members are the world’s leading innovators—from startups to global brands—helping support more than 18 million American jobs. CTA owns and produces CES®—the most powerful tech event in the world.
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Chairperson, Cta’S Health, Fitness And Wellness Committee (R11) Wg12 Over The Counter Hearing AidsConsumer Technology Association Feb 2022 - PresentArlington, Va, UsConsumer Technology Association, Producer of CES® formed a new working group on Over-The-Counter Hearing Aids and related standards. This group is tasked with reviewing Personal Sound Amplification Performance Criteria (ANSI/CTA-2051) and identified revisions to broaden the standard to be inclusive of OTC hearing aids and took the steps for the document revision for 2022 and document name change to Wearable Sound Amplifier Performance Criteria (ANSI/CTA-2051-A) published in June 2022. The group continues to work on a new standard for a universal consumer hearing metric to score one's hearing ability and determine which products are most appropriate from over the counter available products like Wearable Sound Amplifiers or OTC hearing aids to professional help with prescriptive hearing aids or cochlear implants.
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Ceo | C-Suite Executive | President | Board Member | Consultant | Strategic AdvisorSound Business Consulting Services Feb 2006 - PresentSound Business Consulting Services works with investors, founders, entrepreneurs, stakeholders, board of directors, executive leadership teams, venture capitalists and analysts in C-level leadership and strategic advisory services to reach defined goals and objectives serving as CEO or COO or CBO for full-time, interim, project-based, or fractional assignments. Digital health and OTC medical device advisory firm that works with organizations who manufacture, sell, or distribute consumer products or services offering technology products or software applications to B2B and B2C channels. We work in all industries, specializing in emerging and disruptive technology and opportunities in wearable medical devices or innovative solutions for global health and wellness industries.
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Consumer Healthcare Products Association, Chairperson, Consumer Medical Device CommitteeChpa Aug 2022 - May 2023Washington, Dc, UsServing as Chair for the Consumer Healthcare Products Association's Consumer Medical Device Committee. Consumer medical devices (CMD) are sold over-the-counter (OTC) at non-specialty retail locations including drug stores, grocery stores, convenience stores, and online. They have established safety profiles and are for use by consumers in non-clinical environments. Generally, no training is necessary to use a CMD. Manufacturers of CMDs rely on labeling, design, and consumer familiarity to ensure safe and effective use. Most CMDs are not subject to FDA’s premarket review requirements. -
Chief Executive OfficerNuheara May 2022 - May 2023Northbridge , Wa , AuNuheara was a global leader in smart hearing technology which changes people’s lives by enhancing the power to hear. Nuheara is headquartered in Perth, Australia and was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX).In 2016, the Company released its revolutionary wireless earbuds, IQbuds, which allow consumers to augment their hearing according to their personal hearing preferences and connect hands free with their voice-enabled smart devices. In 2020 Nuheara released its third-generation hearable the IQbuds2 MAX. Joining the company in 2021, John worked to transform its operations to include medical device manufacturing for its hearing aid products to meet global demand for mild to moderate hearing loss. Nuheara products are sold Direct to Consumer (DTC) and in major consumer electronics retailers, professional hearing clinics, pharmacies, and speciality retailers around the world. In April 2022, Nuheara submitted an FDA 510(k) for its OTC self-fit hearing aid and John negotiated and secured a worldwide trademark licensing agreement with HP Inc.Nuheara received FDA clearance in October 2022, one week after the OTC Hearing Aid Rule enacted on October 17, 2022, for its HP Hearing PRO self-fitting, air conduction hearing aid as the World's first company to receive the new FDA QUH product classification for OTC.As the Chief Executive Officer of Nuheara Limited. John led the company through its transformative journey, securing FDA 510(k) clearance and successfully commercializing the world’s first FDA-cleared self-fitting OTC hearing aid (QUH) in the United States while building shareholder value taking the stock price and valuation to a 5-year record high. John chose to leave this role due to differences in strategic direction and corporate governance practices in 2023. -
Chief Revenue Officer And President AmericasNuheara Feb 2022 - May 2022Northbridge , Wa , AuNuheara Limited (ASX:NUH) (Company or Nuheara) is pleased to announce the opening of a new US operational center and the promotion and hire of key executives to allow the Company to take advantage of the substantial new medical device opportunities in the regulated hearing industry in the United States of America (USA).
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Chief Revenue Officer (Cro)Nuheara Aug 2021 - Feb 2022Northbridge , Wa , AuWearable Consumer Electronics, Wearable Medical Devices, Med-Tech, Public on ASX, B2B, DTC, OTC, SiMD, Hearing Aids, OEMNuheara is transforming the way people hear by creating personalized hearing solutions that are multifunctional, accessible and affordable to an underserviced global market. Nuheara, headquartered in Perth, Australia, is an innovative hearing health company that has developed proprietary and multifunctional intelligent hearing technology that augments a person’s hearing ability and facilitates wireless connection to smart devices. The company is revolutionizing the consumer driven healthcare space with an offering that has been recognized by Time Magazine as one of The Best Inventions of 2020, 100 Innovations Changing How We Live and Consumer Technology Association as Company of the Year 2021. Nuheara is the OEM manufacturer of HP Elite Wireless Earbuds.▪ Responsible for managing the short and long-term business strategy and execution for the company▪ Global responsibility for identifying new sales channels and driving incremental business growth, brand building, customer acquisition through omnichannel sales and marketing activities▪ Global responsibility for partnerships and B2B contract negotiations and management for existing and new business relationships, including Hewitt Packard ▪ Lead and manage all activities within the sales department, inclusive of account management, operations, customer support and marketing support▪ Global management of medical device and SiMD clinical study, FDA, Canadian Health, EU CE, & Australian TGA including integration of medical device quality and regulatory system (QMS)▪ Attend relevant industry events establishing and maintaining long term relationships with key customers, potential customers and key strategic partners▪ Oversee all omnichannel business development, third-party resellers and contract negotiations
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Global Business Development ManagerNuheara May 2021 - Aug 2021Northbridge , Wa , AuWearable Consumer Electronics, Med-Tech, Public Company on ASX ▪ eCommerce, Direct-to-Consumer, B2B, OEMNuheara is a global leader in smart personal hearing devices which change people’s lives by enhancing the power to hear. Nuheara has developed proprietary and multi-functional intelligent hearing technology that augments a person’s hearing and facilitates cable free connection to smart devices. Nuheara is based in Perth, Australia and has an office in New York, USA. Nuheara was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX). In 2016, the Company released its revolutionary wireless earbuds, IQbudsTM, which allow consumers to augment their hearing according to their personal hearing preferences and connect hands free with their voice-enabled smart devices. In 2020 Nuheara released its third generation IQbuds² MAX. Nuheara products are now sold Direct To Consumer (DTC) and in major consumer electronics retailers, professional hearing clinics and optical chains around the world.The Company’s mission is to transform the way people hear by creating smart hearing solutions that are both accessible and affordable.
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Chief Business Development OfficerEargo Aug 2019 - Mar 2020San Jose, California, UsMed-tech, emerging growth, venture backed, Pre-IPO start-up ▪ eCommerce, direct-to-consumerEargo is a direct-to-consumer, med-tech, emerging growth, ecommerce company. The company is revolutionizing the consumer driven healthcare space with an offering that has been recognized by Time Magazine as a Top 50 invention. Eargo’s innovative product and go-to-market approach address the major challenges of traditional hearing aid adoption, including social stigma, accessibility and cost.▪ Responsible for identifying new sales channels and driving incremental business growth, brand building, customer acquisition with reduced CAC through omnichannel sales marketing strategy activities▪ Leadership of topline growth and new market acquisition of a VC/PE backed company Due to COVID-19, I was downsized in late March 2020, as business partnerships paused their business development due to the pandemic. -
Chief Executive OfficerIhear Medical May 2018 - Mar 2019San Leandro, Ca, UsClass 1 medical device, venture backed, pre-IPO start-up ▪ eCommerce, direct-to-consumer, over-the-counter iHEAR Medical, Inc. is a venture-backed ecommerce, direct-to-consumer, company dedicated to addressing the global need for affordable and accessible hearing solutions. iHear's products and business models break through the persistent barriers that prevent people with hearing loss from using hearing aids, access and retail price. iHear Medical is pioneering online-based and OTC hearable solutions.Executed company B2B, B2C, OEM and eCommerce strategy, operations, fundraising, M&A, and stakeholder relationships.▪ Responsible for business strategy, sales, marketing, operations and channel management▪ Leadership of topline growth and new market acquisition and growing revenue of a VC/PE backed company ▪ Investor and Board responsibility financing round raising $25 million in venture-backed/PE funding▪ Secured contracts with commercial distributors, including retail pharmacies and .com partners▪ Responsible for OEM manufacturing relationship with branded products under iHEAR label▪ China distribution and NMPA experience negotiating distribution agreements, as well as Asia investments▪ Speaker and Presenter at industry and public conferences▪ Television and media interview, press release, media contact and personality▪ Delivered investment presentations to venture capitalists and strategic investors in US, Europe and Asia▪ Commercialized direct-to-consumer distribution model in U.S.▪ Commercialized world’s first and only FDA Cleared Home Hearing Screener sold in the U.S.▪ Partnered with American Diabetes Association for trademark and logo licensing use for product integration▪ Introduced next generation iHear subscription hearing devices featuring "Internet-of-Things" (IoT) connectivity enabling consumers to interact with smart devices in their environment -
Chief Operating OfficerIhear Medical Nov 2017 - Mar 2019San Leandro, Ca, UsiHEAR Medical, Inc. is a venture-backed ecommerce, direct-to-consumer, company dedicated to addressing the global need for affordable and accessible hearing solutions. iHear's products and business models break through the persistent barriers that prevent people with hearing loss from using hearing aids, access and retail price. iHear Medical is pioneering online-based and OTC hearable solutions with over 50 U.S. and international patents issued and pending in its intellectual property portfolio. The cloud-based platform delivers effective hearing solutions at a fraction of the cost of conventional products, bringing the price of customized prescription-quality hearing aids in line with prescription eyeglasses in a retail disruptive business model. Class 1 medical prosthetic device, venture backed, Pre-IPO start-up ▪ DTC and OTC Hearing Devices and HearablesManaging company strategy, tactics and operations, as well as investor / vendor / partner / distributor relationships• Responsible for business strategy, sales, marketing, operations and channel management• Investor and Board responsibility for Series D round of financing in venture-backed funding• Secured contracts with commercial distributors, including retail pharmacies and .com partners• China distribution and CFDA experience negotiating distribution agreements, as well as Asia investments• Speaker and Presenter at industry and public conferences • Delivered key presentations to venture capitalists and strategic investors in US, Europe and Asia• Good Manufacturing Practice (GMP) operations with compliance and quality assurance SOP system• Commercialized direct-to-consumer distribution model in US
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Chief Executive Officer & FounderLuna Healthcare Llc Jul 2010 - Apr 2017Family-Owned Retail Chain Luna Healthcare, LLC was founded as a parent company for the acquisition as an aggregator of retail franchise audiology and hearing aid centers in the Pacific Northwest of the United States. • Early stage start-up with successful closing of fundraising to cover initial purchase and operations in 2010 and again in 2013• Responsible for business strategy, sales, marketing, operations and business management• From July 2010 to April 2013, the DBA was run under a franchise agreement with Amplifon under Sonus Hearing Care Professionals • In April 2013, Luna Healthcare LLC evolved the brand to Luna Family Hearing with 15 retail locations• Corporate Sponsor of the Seattle Mariners Major League Baseball Team • Luna Family Hearing was acquired in 2017 by Sivantos, a North American retailer of hearing aids, HearX West/Hear USA, adding Luna Family Hearing to its 250+ locations in the US and Canada• Successful B2C start-up from business case to strategy for market expansion• Successful acquisition exit to global leader
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Chief Executive Officer And FounderSbcs Medical, Llc Feb 2007 - Jan 2013Online Medical and Surgical Equipment Distributor Online Medical and Surgical Equipment Distributor to the General Practice, Otolaryngology, ENT, Audiology and Hearing Aid Industries as a source for surgical and clinical microscopes, surgical and clinical loupes and headlights, exam chairs and tables, treatment cabinets, surgical tools, otoscopes and video otoscopes.• Support for InSound Medical Lyric distribution channel for clinical supplies required in the fitting of Lyric• eCommerce website and order fulfillment • Start-up with key distribution relationship with major manufacturers
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Vice President Of SalesUnitron Global Aug 2009 - Apr 2010Kitchener, Ontario, CaClass 1 medical prosthetic device company ▪ Hearing Aid manufacturer and wholesale distributionRecruited and relocated by former President and CEO as a short-term, transition team leader in sales operations - stabilizing sales team during executive leadership restructuring through April 2010.• Full P&L responsibility for $75+ million budget• Responsible for all Sales, Customer Care, Inside Sales, Outside Sales, and Government Services • Maintained $60+ Million sales goal in 2009-10 by focusing on high-end products, creating new sales strategy and stressing incremental selling skills, restructuring and training sales group, and creating a “sense of urgency”• Leadership team member for forward moving vision and strategy• Overcame and managed crisis (culture, staffing, team accountability, death of team member, dysfunctional team) -
Executive Business Development ConsultantInsound Medical, Inc. Aug 2006 - Apr 2009Class 1 medical prosthetic device start-up for World’s first continuous wear, 24/7, invisible, subscription hearing device Contracted by Board of Directors and CEO for translating objectives into actionable strategy for disruptive product launch. Brought onboard for expertise in determining the value proposition and “go to” market commercialization for world’s first 24/7 wearable, invisible medical device with a subscription plan.• Business strategy, sales, sales team hiring and training, marketing and channel management• Built new venture from a pre-launch start-up to over $5 Million in sales revenue working with multi-functional teams• Start-up, privately funded through VC investors • Exit in January 2010 in successful acquisition by Sonova for $169 million
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Interim C-Level Leader Of North AmericaSound Id Feb 2006 - Jul 2006Bluetooth hearable start-up with proprietary sound processing and design Recruited as short term, interim C-Level executive, consulting assignment, with start-up to help launch the product in the U.S.• Executive business consulting including business strategy, sales, marketing and channel management• Investor and Board consulting including business strategy assessment, sales and general management• Launched new wearable technology, Bluetooth headset device, in US, to industry and Costco • Presentations with Rodney Perkins, MD, Chairman and Founder (ReSound, SoundID, EarLens)• Start-up, privately funded through VC investors
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President & Chief Operating OfficerBernafon, Llc Jan 2003 - Feb 2006Smørumnedre, Capital Region Of Denmark, DkClass 1 medical prosthetic device company ▪ Hearing Aid manufacturer and wholesale distributionRecruited by Board of Directors to execute the relocation, restructuring, and turn-around due to a 10-year business decline. Managed business plan, marketing strategy, company image, branding, collateral material, etc.▪ Full P&L responsibility, sales force management, strategic planning, operations and marketing▪ Grew sales to profitability, within 3 years, by adding $10 million to company reaching record levels, by re-branding and focusing on high-end products stressing incremental selling skills, restructuring sales group, and creating a “sense of urgency” within the Company culture▪ Oversaw manufacturing and operations for ISO compliance and quality standards▪ Responsible for OEM manufacturing relationship with William Demant branded products under Bernafon label▪ Managed all aspects of company, employee, and distribution in the U.S. for European owned public company▪ Board of Directors Member & International Marketing Board Member with frequent travel to Europe -
National Sales DirectorSymphonix Jan 2002 - Dec 2002Class 3 medical prosthetic device start-up company, FDA approvedPlacement and recommendation for position by Board of Directors for turn-around of post-IPO failing start-up.▪ P&L management, sales force management, strategic planning and marketing▪ Conducted comprehensive business analysis to replace and retrain sales team for new distribution channel▪ OEM relationship with Siemens for sound processor used in the Symphonix Vibrant Soundbridge ▪ Board vote in November 2002 to discontinue financing due to FDA negative reclassification from Class 3 to Class 1▪ Member of divestiture team in efforts to present and sell company to prospective investors and competitors▪ Delivered key presentations for liquidation of assets and IP presentations during divestiture process along with Founder, CEO and CFO▪ International travel to Austria for sale of company presentation and CEO position discussion▪ Company divestiture in December 2002 to Med El, an Austrian medical device company
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Us Professional Division Sales ManagerSonic Innovations 1999 - 2001Somerset, Nj, UsPre-IPO to IPO, Class 1 medical prosthetic device company ▪ Hearing Aid manufacturer and wholesale distributionRecruited by Executive Team, former ReSound, for expertise in building sales teams and sales distribution channel for IPO • Led staff of regional sales managers covering western half of the US and Canada pre-IPO and post-IPO• Grew sales, in 2 years, from pre-IPO $15 million to post-IPO $25 million • Focused team on high-end products, stressed basic selling skills, and created a “sense of urgency” within team -
National Sales Director & Western Division Sales Manager & Pacific Coast ManagerGn Resound 1995 - 1999Ballerup, DkClass 1 medical prosthetic device company ▪ Hearing Aid manufacturer and wholesale distributionReSound Corporation, a hearing health care and human communications company that designs, develops, manufactures and markets technologically advanced hearing devices and communications devices. ReSound's products utilize proprietary sound processing technology originally developed by AT&T Bell Laboratories and subsequently enhanced and refined by ReSound.National Sales Director, 1999• Responsible for sales management, sales and training department team members and US budget• Marketing and new product launch responsibilities through commercialization and sales execution• Responsible for investor Industry presentations during acquisition process• Acquisition team leader for merger of sales, training and marketing teams with GN and DanavoxWestern US Division Sales Manager, 1998-1999• Responsible for investor Industry presentations during acquisition process• Responsible for half of US business and half of the sales and training team budget and revenue, hiring, training, and distribution Pacific Coast Manager, 1995-1998• Awarded Salesperson of the Year in 1996 for attaining company’s record for incremental sales of $12.5 million• Responsible for #1 territory in US• Marketing and Sales Leadership team member with CEO and President• Transition team lead during acquisition of 3M Hearing Health sales, marketing and training teams -
Regional Sales DirectorPhonak 1993 - 1995Stäfa, ChRegional Sales DirectorClass 1 medical prosthetic device company ▪ Hearing Aid manufacturer and wholesale distribution• Responsible for 8 states of US business [Washington, Oregon, Idaho, Utah, Nevada, Montana, Wyoming, and Alaska]• Launched World’s first generation programmable technology with directional and omnidirectional remote switching• Travelled to Switzerland as team lead for marketing and product launch • Received award for reaching second highest revenue territory within initial 12 months
John R. Luna Skills
Start Ups
Product Marketing
Medical Devices
Leadership
Strategic Planning
Business Development
Strategy
Product Development
Marketing Strategy
Business Planning
Mergers
New Business Development
Management
Cross Functional Team Leadership
Mergers And Acquisitions
Entrepreneurship
Marketing
Sales Operations
Manufacturing
Product Launch
John R. Luna Education Details
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Uc Santa BarbaraSpeech & Hearing Sciences
Frequently Asked Questions about John R. Luna
What company does John R. Luna work for?
John R. Luna works for Consumer Technology Association
What is John R. Luna's role at the current company?
John R. Luna's current role is Chairperson, CTA’s Health, Fitness and Wellness Committee (R11) WG12 Over The Counter Hearing Aids.
What is John R. Luna's email address?
John R. Luna's email address is jo****@****ara.com
What is John R. Luna's direct phone number?
John R. Luna's direct phone number is +151027*****
What schools did John R. Luna attend?
John R. Luna attended Uc Santa Barbara.
What skills is John R. Luna known for?
John R. Luna has skills like Start Ups, Product Marketing, Medical Devices, Leadership, Strategic Planning, Business Development, Strategy, Product Development, Marketing Strategy, Business Planning, Mergers, New Business Development.
Who are John R. Luna's colleagues?
John R. Luna's colleagues are Katerina Moser, Michael Petricone, Lyndsay Anderson, Casey Zell, Michael Brown, Alex Davis, René Quashie.
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