John M. Email & Phone Number

Sioux Falls, South Dakota, US

Astoria, NY, US

Lead all aspects of marketing across award-winning consumer deposits products as well as D2C mortgage lending and B2B wholesale mortgage lending for a variety of non-QM mortgage programs.

San Diego, California, US

- Managed customer acquisition strategy, campaign execution and performance reporting utilizing core paid media channels including paid search, paid social, display and affiliate marketing via Rakuten affiliate network, across all lines of business including consumer checking and savings, mortgages, personal loans, and small business banking and within.

Savannah, GA, US

• Drove all digital and offline marketing including forecasting & budgeting, strategy, data analysis & reporting, branding, creative & content and compliance
• Directed and managed all external marketing partnerships, agencies, affiliates, compliance and technology partners
• Developed and executed initiatives to increase brand awareness, acquire customers and improve conversion, retention and user experience throughout the customer journey
• Successfully restructured, rebuilt and relaunched all marketing channels and tactics including, content marketing, digital display, paid search and partner marketing
• Built and launched a multi-channel, automated nurturing and remarketing campaign to drive engagement at all stages of the customer journey
• Revamped company website and campaign landing pages to include an SEO driven copy refresh, layout optimizations, inclusion of live chat functionality and 70+ unique videos

San Diego, CA, US

• Conducted the strategy and execution of a $60MM+ annual marketing budget divided between affiliate marketing, paid search, paid social and display advertising for D2C student lead generation
• Utilized a variety of dashboards, reports, and data points to communicate with executive stakeholders, forecast results, and make decisions that improved campaign lead quality and cost efficiency
• Facilitated the development of lead contact, conversion, and LTV scoring models as well as upfront lead rejection or return-for-refund opportunities
• Restructured lead generation and buying process to better align with sales structure and staffing to drive an increase in lead conversion
• Initiated and led the transition from an agency to a 4 person, in-house affiliate marketing team and partnered with IT to build a custom lead management system

Santa Ana, CA, US

• Proposed and executed pay-per-lead media plans across over dozens of affiliate partners to generate over 100K leads per month across dozens of degree programs and campus locations
• Conducted the strategy and execution of database marketing initiatives focused on lead generation, nurturing and retention
• Produced custom performance reports and analyzed complex data sets of contacts to identify marketing opportunities, communicate results, and reduce ineffective spending
• Reduced affiliate partner average cost per lead and overall average cost per acquisition
• Increased conversion rates at each lifecycle stage through continuous A/B testing, increased personalization and automation, and collaboration with Sales to improve message content

Los Angeles, CA, US

• Developed and executed all marketing and communications campaigns, projects and initiatives via email, newsletters, social media, PR, field events, direct mail, webinars, sponsorships, advertising and web properties
• Prepared and presented monthly, detailed marketing performance reports on lead generation and brand awareness and engagement
• Built and maintained budgets for all marketing and communications activities
• Collaborated with sales and executive teams to ensure all business goals were being met
• Directly managed an account coordinator and team of interns as well as third party partners
• Uncovered, cultivated and closed new business opportunities via cold calling, email, networking and social media outreach

St Louis, Missouri, US

• Coordinated the execution of national, in-store marketing campaigns for various grocery and CPG clients
• Developed and maintained strategies, timelines and deliverables for all projects
• Acted as a liaison between internal agency departments, vendors and clients
• Tracked all campaign budgets, expenses, and promotion activity results
• Created campaign recap summaries, reporting and analysis

Jacksonville, FL, US

• Coordinated in-store, promotional programs in the Southeast US region for various grocery and CPG clients
• Supported field marketing team and acted as a liaison between clients, vendors and internal agency departments
• Created proposals and presentations, creative briefs, estimates and budgets, and tracked expenses
• Assisted in the development of point of sale material and other promotional pieces
• Established and grew relationships with promotional partners, clients, and vendors
• Managed timelines and logistics to ensure successful execution of promotional campaigns

Bsba, Marketing

Master Of Arts, Organizational Development & Leadership - Innovation & Entrepreneurship