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John Mensch is listed as Harvest Crew/Cellar, Tasting Room at Shea Wine Cellars based in Portland, Oregon Metropolitan Area, United States. AeroLeads shows a work email signal at pdx.edu and a matched LinkedIn profile for John Mensch.
John Mensch previously worked as Harvest Intern at Soter Vineyards and Sole Proprietor at John Mensch Fine Furniture. John Mensch holds Bachelor Of Science (Bs), Environmental Science, 4.0 Gpa from Portland State University.
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Experienced wine harvest worker with seven vintages experience. A marketing/marketing research professional with 14+ years of experience in the food and beverage packaged goods industries. Extensive experience identifying and applying consumer insights to the development of brand strategies, marketing plan development and execution, innovation strategy development and execution, and sales forecasting and tracking, for both established and new brands. Extensive experience collaborating with cross-functional teams, senior management, brand management, R&D, creative agencies, sales, and DSD bottler/distributor networks in the marketing of smaller regional and major national brands.Core Competencies: Consumer Insights Identification and Application | Marketing Strategy | Brand Positioning | Innovation Strategy | New Product Development | Qualitative and Quantitative Research | Graphics Development | Packaging Development | Advertising Strategy and Performance Tracking | Team Leadership | Portfolio Management | Sales Analysis and Forecasting | Pricing and Sales Support
Listed skills include Mathematics, Household, Marketing Management, Positioning, and 138 others.
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Carlton, Oregon, United States
Harvest Crew for 2016, 2017 and 2018 vintages. Part of a small team responsible for production of Planet Oregon and North Valley wines. Responsibilities included winery equipment and fermentation tank cleaning and sanitizing, punchdowns, pumpovers, additions to fermentations, racking, barrel cleaning and sanitizing, barrel filling, forklift work. Assisted.
South Salem, NY & Doylestown, PA
Designed and manufactured custom furniture in a one-man shop.
Plano, TX
Led Consumer Insights department with responsibility for all consumer/marketing research for $3.2B portfolio of 14 brands. Responsible for the identification and application of relevant consumer insights to guide/inform portfolio strategy, brand marketing plans, brand positioning, advertising strategy, packaging/graphics design, new product development.
Dallas/Fort Worth Area
Cadbury Schweppes (Dr. Pepper Snapple Group) - Provided consumer insights management in support of new product development/innovation. United Distillers and Vintners (Diageo) - Developed test market consumer research plan and volume forecasts for the U.S. launch of Smirnoff Ice. EFANSHOP.COM - Led process to develop a corporate mission statement for.
Plano, TX
Managed all areas of consumer/custom marketing research a $1billion+ product portfolio which included the Tostitos and Fritos brands, salsas, dips and snack kits. Led the development, optimization and validation of simulated test market methodologies used across Frito-Lay divisions.
Dallas/Fort Worth Area
Hired to establish a marketing research discipline and base of consumer insights for the #1 manufacturer of tortillas in the U.S.
Stamford, CT, Dallas, TX
Managed all consumer marketing research for a portfolio of carbonated soft drink brands. Worked with brand marketing, R&D, advertising agencies and graphics design agencies on brand positioning, advertising strategy development, graphics redesigns, product reformulations, targeted marketing programs.
Stamford, CT
Managed all consumer marketing research for a portfolio of carbonated soft drink brands. Worked with brand marketing, R&D, advertising agencies and graphics design agencies on brand positioning, advertising strategy development, graphics redesigns, product reformulations, targeted marketing programs.
White Plains, NY
Managed/conducted consumer research in support of the development of Tampax tampons marketing programs, advertising and new products.
White Plains, NY
Supported sales planning function in developing targeted trade spending plans. Prioritized target markets and provided volume forecasts for trade promotions.
White Plains, NY
Developed strategic and tactical recommendations for the Kool-Aid brand marketing based on qualitative and quantitative consumer research as well as retail scanner and household panel research. Areas of research included new product development, promotions planning and evaluation as well as Hispanic, Asian and African-America targeted marketing.
Activities and Societies: Learning Assistant: tutored undergraduate students in Environmental Science on a one-on-one basis and in group.
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John Mensch is listed as Harvest Crew/Cellar, Tasting Room at Shea Wine Cellars.
AeroLeads has found 1 work email signal at @pdx.edu for John Mensch.
John Mensch is based in Portland, Oregon Metropolitan Area, United States.
John Mensch has worked for Soter Vineyards, John Mensch Fine Furniture, Dr Pepper Snapple Group, Self-Employed: Consumer Insights / Marketing Research, and Frito Lay Inc.
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John Mensch holds Bachelor Of Science (Bs), Environmental Science, 4.0 Gpa from Portland State University.
John Mensch is listed with skills including Mathematics, Household, Marketing Management, Positioning, Market, Suppliers, Ice, and Food Service.
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