John Horton Email and Phone Number
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Experienced marketing operations and sales operations manager for 12+ years while owning technology stack, executing campaigns in our marketing automation platform, creating reports and dashboards in our CRM, managing data, and working cross-functionally with internal teams to achieve business goals.
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Senior Marketing Operations SpecialistBlacklineCalifornia, United States
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Senior Marketing Operations SpecialistGladly Sep 2021 - Jun 2024San Francisco, California, Us• Served as both Marketo and Salesforce administrator• Helped build our Marketo instance from the ground up after migration from Hubspot• Created programs in Marketo for website forms, events, and frequent email campaigns to prospects and customers. • Built marketing dashboards in Salesforce to show quarterly goal attainment on various metrics• Developed lead scoring and grading system in Marketo and Salesforce based on behavioral and demographic attributes. • Connected data enrichment apps such as ZoomInfo and 6sense to Marketo• Uploaded and enriched frequent trade show lists• Transitioned from lead/contact model to auto-conversion contact/account model in SFDC using LeanData• Created custom object in SFDC to allow behavioral data from our community site to flow into Salesforce• Worked with CS team to automate renewal notices from Marketo and also lifecycle team to nurture new and existing contacts with weekly emails. -
Salesforce & Marketing Automation AdministratorGeneral Logistics Systems Us, Inc. Jul 2018 - Jul 2021Santa Fe Springs, California, Us• Salesforce and Marketo administrator • Executed weekly lead and customer emails in Marketo• Updated marketing attribution report tracking ROI for trade shows and campaigns• Uploaded new customer data daily • Met with inside sales team on a weekly basis to discuss recent campaigns and any process changes• Rolled out Service Cloud to customer service center • Migrated company to Salesforce Lightning • Designed and implemented lead scoring and grading system based on key attributes• Built custom revenue object, allowing sales and management to see revenue data for customers in Salesforce• Created over 30 different case types for sales and customer service• Built 11 different dashboards for marketing, sales, and customer service• Set up email-to-case for external and internal customer service emails • Implemented web-to-case forms in our customer portal -
Marketing Operations ManagerBetterworks Aug 2013 - Jul 2017Menlo Park, Ca, Us• Administered Salesforce.com and Marketo for all internal departments• Executed email campaigns through Marketo for marketing, sales, and customer success• Built SFDC dashboards for marketing, sales, and customer success teams• Created lead scoring system• Implemented customer user usage tracking and scoring in Salesforce.com• Managed commissions, sales spiffs, and territory alignment • Responsible for pre-launch lead gen• Invoiced customers and record accounts receivable entries• Posted blog entries to website and managed Marketo form integration • Oversaw CRM transition from RelateIQ to Salesforce.com -
Sales Operations ManagerBadgeville Nov 2010 - Jul 2013Dublin, California, Us• Administered Salesforce.com for all internal departments • Generated regular reports around sales activity, pipeline, and bookings metrics• Tracked lead flow and recommend territory changes when necessary• Recorded bookings, renewals, and cancelations for finance team• Monitored and tested website forms to ensure proper lead capture • Uploaded marketing lists to the lead database• Maintained and updated customer records in Salesforce.com• Managed Marketo for lead routing, scoring, and email campaigns• Provisioned sandbox environments for prospect evaluations and new customers• Built SFDC dashboards for sales, marketing, customer success, and support teams• Created opportunity and customer health scoring system in Salesforce.com -
Sales Operations AnalystSocialtext Oct 2006 - Nov 2010Palo Alto, Ca, Us• Administered SugarCRM and Salesforce.com for sales team• Recorded sales rep activity in daily, weekly, and quarterly reports• Managed the activation and deactivation process for trials• Maintained the master contract database• Preserved data integrity with regular deduping of the lead database• Helped the marketing team set up campaigns in Marketo• Analyzed customer usage in monthly reports for services team• Implemented lead routing and scoring in Salesforce.com• Oversaw transition from SugarCRM to Salesforce.com • Promoted from Sales Operations Coordinator to Analyst in 2008
John Horton Skills
John Horton Education Details
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Santa Clara UniversityMarketing
Frequently Asked Questions about John Horton
What company does John Horton work for?
John Horton works for Blackline
What is John Horton's role at the current company?
John Horton's current role is Senior Marketing Operations Specialist.
What is John Horton's email address?
John Horton's email address is jh****@****rks.com
What is John Horton's direct phone number?
John Horton's direct phone number is +140822*****
What schools did John Horton attend?
John Horton attended Santa Clara University.
What skills is John Horton known for?
John Horton has skills like Salesforce.com, Sales Operations, Saas, Start Ups, Enterprise Software, Cloud Computing, Crm, Marketing Automation, Marketing, Management, Sales, Customer Relationship Management.
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