John Royce Kanapran Email & Phone Number

Remote

• Write UX copy and product webpage copy in close collaboration with product designers, product managers, marketers and leadership
• Craft user research survey questions
• Write customer-facing messages for the customer support team that deliver a positive and on-brand experience
• Co-write product tutorial video scripts
• Monitor the copy used throughout the company’s various products to ensure user experience consistency across products
• Organise and host company-wide product knowledge sharing sessions

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Wrote app and web-based copy in English and Malay for Touch 'n Go eWallet, one of the largest digital wallets in Malaysia by usage
• Worked closely with UX designers, product managers, developers, QA engineers as well as external stakeholders in partner organisations in delivering and iterating UX copy
• Interviewed and evaluated potential joiners to the UX team
• Wrote the webpage copy and worked on the UX copy for GO+, Malaysia’s first investment product to be integrated within a digital wallet, which acquired one million users within two months of the product’s launch
• Wrote the UX copy for GOpinjam, an integrated personal financing product
• Heavily involved in providing, reviewing and improving translations for the rollout of the app’s multilingual feature

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Wrote marketing copy and customer service messages for the company’s RinggitPlus brand
• Wrote conversational copy for chatbots that enable consumers to acquire financial products online
• Part of the team that built chatbots matching consumers with the best credit cards and personal loans based on their credit health – the first such service in Malaysia
• Wrote the company's internal communication messages, including COVID-19-related operations guidelines, on behalf of Management
• Wrote marketing copy and long-form articles for the company’s clients

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Same as above

Petaling Jaya, Selangor, Malaysia

• Worked remotely on copywriting projects as well as on-site at advertising agencies on a freelance basis

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Joined the agency as a Content Manager in charge of the Energizer social media account
• My key tasks were to plan social media content calendars, develop social media content and ad buy strategies, engage with social media communities, manage social media-based contests as well as monitor and evaluate the.
• Achievements in the role include significantly growing the brand’s number of Facebook followers and creating live Facebook postings for the Energizer Night Race
• Returned to a more traditional copywriting role when the agency shifted its focus away from social media, working on the Scania, Asia School of Business, Malaysia International Islamic Financial Centre and Bursa.
• As the copywriter for Bursa Malaysia’s Celeb.Tradr campaign, I helped the agency win the following awards:Effie Awards 2015- Agency of the Year- Gold (Financial Services category)- Silver (Influencers category)Kancil.

Petaling Jaya, Selangor, Malaysia

• Worked remotely on copywriting projects as well as on-site at advertising agencies on a freelance basis

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Handled the Sunway Pyramid, UNICEF, Somersby and Great Eastern Life client accounts
• My main achievement in the role was being part of the team responsible for the Somersby national launch campaign, which resulted in product sales surpassing projections by 10%, and the agency winning these.

Petaling Jaya, Selangor, Malaysia

• Worked on marketing copy for Pavilion Kuala Lumpur, Empire Shopping Gallery, Kuwait Finance House and RHB Bank
• Wrote recruitment ads for companies from a diverse range of industries
• Translated Malay copy to English

Petaling Jaya, Selangor, Malaysia

• Wrote digital marketing copy for Lexus, CIMB Bank, AirAsia, YTL Hotels and KL Design Week
• Managed the agency’s social media accounts

Bachelor Of Arts, Mass Communication

Diploma, Mass Communication