John Royce Kanapran Email & Phone Number

Kuala Lumpur, Kuala Lumpur, Malaysia

Remote

• Write UX copy and product webpage copy in close collaboration with product designers, product managers, marketers and leadership• Craft user research survey questions• Write customer-facing messages for the customer support team that deliver a positive and on-brand experience• Co-write product tutorial video scripts• Monitor the copy used throughout the company’s various products to ensure user experience consistency across products• Organise and host company-wide product knowledge sharing sessions• Wrote the UX copy for LottieFiles’ web-based animation collaboration platform, the company’s flagship product• Established the company’s content style guide while contributing to it regularly• Revamped the LottieFiles customer support chatbot’s flow and script for a more pleasant customer experience

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Wrote app and web-based copy in English and Malay for Touch 'n Go eWallet, one of the largest digital wallets in Malaysia by usage• Worked closely with UX designers, product managers, developers, QA engineers as well as external stakeholders in partner organisations in delivering and iterating UX copy• Interviewed and evaluated potential joiners to the UX team• Wrote the webpage copy and worked on the UX copy for GO+, Malaysia’s first investment product to be integrated within a digital wallet, which acquired one million users within two months of the product’s launch• Wrote the UX copy for GOpinjam, an integrated personal financing product• Heavily involved in providing, reviewing and improving translations for the rollout of the app’s multilingual feature

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Wrote marketing copy and customer service messages for the company’s RinggitPlus brand• Wrote conversational copy for chatbots that enable consumers to acquire financial products online• Part of the team that built chatbots matching consumers with the best credit cards and personal loans based on their credit health – the first such service in Malaysia• Wrote the company's internal communication messages, including COVID-19-related operations guidelines, on behalf of Management• Wrote marketing copy and long-form articles for the company’s clients

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Same as above

Petaling Jaya, Selangor, Malaysia

• Worked remotely on copywriting projects as well as on-site at advertising agencies on a freelance basis

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Joined the agency as a Content Manager in charge of the Energizer social media account• My key tasks were to plan social media content calendars, develop social media content and ad buy strategies, engage with social media communities, manage social media-based contests as well as monitor and evaluate the effectiveness of social media campaigns• Achievements in the role include significantly growing the brand’s number of Facebook followers and creating live Facebook postings for the Energizer Night Race• Returned to a more traditional copywriting role when the agency shifted its focus away from social media, working on the Scania, Asia School of Business, Malaysia International Islamic Financial Centre and Bursa Malaysia accounts• As the copywriter for Bursa Malaysia’s Celeb.Tradr campaign, I helped the agency win the following awards:Effie Awards 2015- Agency of the Year- Gold (Financial Services category)- Silver (Influencers category)Kancil Awards 2015- Bronze (Entertainment & Branded Content [Digital] category)

Petaling Jaya, Selangor, Malaysia

• Worked remotely on copywriting projects as well as on-site at advertising agencies on a freelance basis

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Handled the Sunway Pyramid, UNICEF, Somersby and Great Eastern Life client accounts• My main achievement in the role was being part of the team responsible for the Somersby national launch campaign, which resulted in product sales surpassing projections by 10%, and the agency winning these awards:Marketing Events Awards 2013- Event Marketer of the Year (Agency category)- Gold (Best Multi-Channel Campaign, Use of Social Media and Use of Malls/Shopping Centres categories)- Silver (Best Event Ambiance (Consumer) and Digital Integration (Consumer) categories)- Bronze (Best Consumer Event category)Advertising + Marketing Agency of the Year Awards 2013- Gold (Brand Consultancy category)- Bronze (Creative Agency category)

Petaling Jaya, Selangor, Malaysia

• Worked on marketing copy for Pavilion Kuala Lumpur, Empire Shopping Gallery, Kuwait Finance House and RHB Bank• Wrote recruitment ads for companies from a diverse range of industries• Translated Malay copy to English

Petaling Jaya, Selangor, Malaysia

• Wrote digital marketing copy for Lexus, CIMB Bank, AirAsia, YTL Hotels and KL Design Week• Managed the agency’s social media accounts

Bachelor Of Arts, Mass Communication

Diploma, Mass Communication