Leading the development & deployment of content & e-commerce of Comcast Business Mobile (CBM) for Comcast Business, launched in 9 months and quickly adopted by SMB audience, successfully delivering a new line of business and generating ~7% conversion rate.· Create and prioritize user stories for 10-person remote scrum team to implement roadmap, including design, page layout, UAT, and content & offers across Desktop, Tablet and Mobile.· Integrate and adapt existing mobile and e-commerce functionalities, APIs and Adobe Analytics from Xfinity Mobile (XM) residential service to Comcast Business Internet customers.· Collaborate with IT development, solutions architecture and UX teams, ensuring efficient review & redesign of responsive design elements, images and content for Comcast Business branding, e-commerce security and marketing communications.· Define and coordinate product features, epics, backlog & user stories across 2 delivery teams responsible for account authentication, buy flows, transactions, purchase authorization, credit & fraud risk reduction, and product catalog.· Build BYOD UI and content flows for device validation across 3 OS (Apple iOS, Android, Google Pixel) and 4 competing mobile providers, including account handoff for plan selection and optional device purchase.  · Provide weekly reporting & feedback to product, project & program management leadership as well as consensus with Content, Merchandising, Sales, IT and SEO stakeholders.· Coordinate product taxonomy and page metadata for global navigation, SEO and site search, ensuring page order, proper syntax and redirects across existing and new product pages.· Advocate for digital transformation across Comcast Business, communicating the value of CBM to other product managers, product owners and stakeholders.

• Originated digital brand development process called “Growing Communities” to reach, communicate and serve niche audiences.• Helped 20+ entrepreneurs, publishers and non-profit organizations in both the US and Mexico distribute their content, products and services via open-source and software integrations.• Delivered social media marketing campaigns that increased fan base over 500% in 6 months.

As "CEO" for site search UX, I define goals and plan the roadmap with UX, business & technology stakeholders as well as coordinate technical teamwork to deliver a faster, more engaging and effective search experience for millions of daily users on AT&T's desktop, mobile and app platforms.• Defined the product vision with business requirements and level of effort into 25 use cases, technical specifications, acceptance criteria, annotated comps, dependencies and metrics with stakeholders, product owners, scrum leaders and IA designers to improve the site search user experience as well as e-commerce marketing.• Documented 100+ UX improvements based on user data, competitor analysis, best practices, Adobe Analytics, and performance tools, using SAFe/Agile to deliver and measure an integrated UX with more user-friendly UI, flatter navigation and higher conversion.• Supervised the redesign of the search box, autosuggestions, redirections, visual search and display of search results, including videos, FAQs and other content types for Shop, Support and Entertainment lines of business across desktop, mobile and app platforms, serving ~5M monthly users with reduced errors and faster performance.• Identified obstacles and opportunities in the customer journey that corrected 50+ defects, increasing CTR by 5%, reducing null results by 7% and reducing calls by 3% as well as contributing to higher overall NPS.• Conducted 4 CRO (A/B) tests, 2 usability studies, ADA compliance audit, and metrics reporting [Adobe Analytics] as part of product development to drive personalization, e-commerce marketing and digital adoption.

• Revised content governance, taxonomy, editorial workflows, technical development and SEO best practices that reduced production time for content creation, review and distribution by 15%.• Supervised 100+ Support videos for use by internal and external search, social media and email marketing, ensuring relevance, attention, and accessibility for ~75k daily views.• Coordinated SEO and site search indexing for 200 Wireless Support articles, assuring correct mapping and relevancy of metadata, titles, keywords, taxonomy labels, and related product links.• Migrated 400+ articles, FAQs, videos and links to responsive web design templates, including Spanish-language preparation, article consolidation, site taxonomy, page design, and technical deployment.

• Planned 3 use cases with technical impacts, communications workflows, documents and editorial requirements for launch of bilingual (Spanish) products and services to insurance agents.• Developed change-management strategies & tactics for communicating company goals, objectives and results with technical engineers, SMEs and employees.• Provided 10-point feedback for bilingual editorial style guide, improving translation consistency and accuracy 35% in 3 months.• Organized 7 presentations for 8 project teams through the change-management workflow, from requirements to drafts to distribution.• Assisted 4 technical development teams (mobile, testing announcements, process workflows, etc.) to identify service impacts, define project deliverables, and distribute activity reports, improving agent-HQ communications.

Hired to launch internal community-based platforms, including wiki, newsletters, and employee website.• Evaluated and tested 25 open-source tools & scripts based on user case requirements and developed 2 site prototypes.• Launched internal online community for 7 engineering & product teams, 3 marketing vendors and 10+ business stakeholders for the company migration to all-digital platform.• Coordinated a team of 6 SMEs to improve intranet features, increase employee usage and strengthen participation through community-building activities such as commenting, forums, wiki, blogs, online training and videos.

• Created and managed services referral helpline, 7 workshops and 22 monthly events for non-profit organization promoting sexual and reproductive health to Spanish-speaking men.• Partnered with 6 regional Mexican NGOs to train staff on the Mpowerment Project HIV/AIDS Prevention program from University of California, San Francisco (Fall, 2006).• Created and launched SISMO (International Men’s Health Week, June) and International Men’s Day (November).• Created online community of 3200 individuals, medical professionals, support groups, media and health experts providing sexual health education, wellness and disease prevention using forums, downloadable PDFs, chat sessions, news and events.

• Responsible for country-wide ESL (English as a Second Language) and ELL (English Language Learning) marketing initiatives and academic relationships.• Introduced new web-based and software products in support of ETS-TOEFL assessment to 450 teachers and administrators at 37 public and private universities, school systems, language schools and government agencies in 9 cities across Mexico.• Translated sales and test-administration materials.• Coordinated and moderated bilingual presentations, training seminars and roundtables in conjunction with US State Department and COMEXUS, to identify ESL/ELL issues and transform them into business opportunities.• Scheduled university visits and testing-site evaluations and represented IIE at regional and national academic conferences.• Composed quarterly e-mail newsletter for teachers, academic directors and educators with updated database of 1200+ subscribers.• Collaborated with colleagues and organizational partners to create and promote institutional website to inform Latin American audience of programs and services.