John R Romero Email & Phone Number

Salt Lake City Metropolitan Area

Spray and powder coat application equipment and engineered application systems representing Wagner, CA Technologies and Walther Pilot.

Salt Lake City, Utah, United States

• Successfully reversed a $300K annual loss in a commercial and industrial retail and light manufacturing enterprise, achieving a 5.4% sales increase and a 4.6% gross profit improvement through strategic back office corrections and rebuilding of the field sales and leadership teams. • Transformed a team of 22 members, enforcing discipline and operational safety, which induced a cultural shift in the facility leading to improved key business metrics. • Streamlined vendor selection process, expertly negotiated contracts, and set performance monitoring goals, fostering both internal and external collaboration for business success. • Achieved a pioneering accomplishment of 100% TIA 300 level training certification across service and sales departments, a first in North America, enhancing employee safety and boosting both employee and customer satisfaction.•Responsibility for Sales and Service, Retread plant, Powder coat facility, and overall facility operations.

Albuquerque, New Mexico, United States

-Led retail business team overseeing Direct to Store (DSD), national retail sales strategy and buyer relationships, and regional and independent grocery retail. -Led high level buyer negotiations with Wal-Mart, Kroger, Albertsons, and Smiths Grocery chains. -Broker leadership in delivering promotional execution and door expansion. -Led and coached sales manager team using sales excellence practices, goal setting and a high level of communication. -Grew sales and profit by strategic expansion and team execution.

Cleveland, Ohio, United States

• Led regional sales operations in Western U.S., and South America, driving new product placement and comp revenue growth in consumer and industrial coatings, food-grade lubricants, traffic, PMC and sundries with a focus in Texas (gulf coast) and CA. • Strengthened customer relationships by identifying customer needs and challenges, providing solutions and fostering new business development through effective planning, training, and responsive service. • Collaborated with key stakeholders, initiating transformative change in customer merchandising/in-store displays, promotions and sales strategies to effectively compete against large-scale competitors.•Improved sales and profit by expanding product sales strategy into commercial and industrial markets that included traffic, protective and marin, and industrial coatings.•Deep experience in PMC, traffic and industrial coatings and strong application knowledge of key products.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, History

Bachelor Of Arts - Ba, English - Professional Writing